Business Details
15 Years
experience
Creative Marketing Solutions for B2B & B2C Success
At 2 Fish Company, we serve as a trusted creative partner for organizations seeking innovative marketing solutions. Founded in 2011 by Scott and Shelly Millen, our agency combines strategic thinking with creative excellence to deliver measurable results for B2B and B2C clients globally. Our team of experienced strategists, designers, and developers works collaboratively to understand client goals and execute campaigns that drive engagement. With expertise in digital marketing, brand development, and content creation, we specialize in industries like construction, manufacturing, and nonprofits while serving clients across diverse sectors.Our commitment to relationship-driven service and continuous improvement has earned recognition through awards and long-term partnerships with organizations ranging from Fortune 1000 companies to startups. We maintain a strong local presence in West Michigan while supporting clients in the U.S., Canada, the UK, Australia, China, Germany, and beyond. Our approach emphasizes transparency, adaptability, and creative problem-solving to help clients achieve marketing success.
Services
Marketing Strategy
Brand Development
Digital Marketing
Content Creation
Website Development
Video Production
Search Marketing
Event Planning
Publication Design
Photography Services
Details
- Year established: 2011
Highlights and features
- We offer 13+ years of experience in creative marketing solutions
- Our team provides full-service marketing capabilities under one roof
- We serve clients across 6 continents with localized expertise
- Award-winning work recognized for creative excellence
- Client partnerships maintained through transparent communication
What people say
Best partner
Delighted
Met those needs
Award-winning work
Strategic marketing knowledge
Services
Marketing Strategy
We develop comprehensive marketing strategies that align with business objectives. Our approach combines market research, competitive analysis, and performance benchmarking to create actionable plans. Clients benefit from data-driven decision-making and measurable outcomes tailored to their specific industry needs.
Brand Development
Our brand development services create distinctive market identities. We craft brand stories, visual identities, and messaging frameworks that resonate with target audiences. This includes logo design, brand guidelines, and positioning strategies that enhance market differentiation and customer engagement.
Digital Marketing
We implement integrated digital marketing campaigns across multiple channels. Our services include SEO, social media management, email marketing, and PPC advertising. These strategies improve online visibility, generate leads, and drive customer engagement through data-informed approaches.
Website Development
Our web development team creates responsive, user-friendly websites that drive conversions. We combine strategic design with technical expertise to build sites that reflect brand identity while optimizing user experience and search engine performance.
Content Marketing
We develop strategic content marketing programs that include blogs, case studies, and long-form assets. Our approach focuses on creating valuable, search-optimized content that attracts and engages target audiences while supporting broader marketing objectives.
People
Scott Millen
Managing Partner and Creative Principal
With over 20 years in marketing, Scott leads creative direction and brand strategy. He founded 2 Fish Company in 2011 and specializes in design, marketing strategy, and client relationship management.
Shelly Millen
Managing Partner and Relationship Director
Shelly manages client communications and strategic partnerships. With prior experience in education and workforce development, she joined 2 Fish Company full-time in 2016 to strengthen client-agency collaboration.
Adam Rossi
Senior Creative Lead
An award-winning designer, Adam specializes in UX/UI and brand identity. He brings expertise in web design and visual communication, having studied digital media in Spain and earned a journalism degree from Michigan State University.
Kathy Schoon-Tanis
Content Lead
With a PhD in English Education, Kathy oversees content development and proofreading. She combines academic expertise with practical marketing experience to create compelling written content across multiple platforms.
Calvin
Barketing Lead
As the office mascot, Calvin provides morale support through playful interactions. He greets visitors and helps maintain a positive work environment while embodying the company's fish-themed culture.
Questions
What marketing services do you offer?
We provide comprehensive marketing solutions including strategy development, brand identity, digital campaigns, website design, content creation, and event marketing tailored to client needs.
Which industries do you specialize in?
While serving diverse sectors, we have particular expertise in construction, manufacturing, and nonprofit organizations, along with experience in medical device, automotive, and retail industries.
How does your agency approach client collaboration?
We work as an extension of your team through transparent communication, customized solutions, and ongoing partnership to ensure marketing objectives are met effectively.
What makes your agency unique?
Our combination of creative excellence, strategic problem-solving, and relationship-focused approach differentiates us while delivering measurable marketing results for clients.
