Business Details
30 Years
experience
Your Trusted Healthcare Marketing Research Partner in Raleigh, NC
Founded in 1996, Health Centric has established itself as a leader in custom marketing research for healthcare organizations. Our expertise lies in delivering data-driven strategies that help clients acquire and retain customers while navigating the complexities of the healthcare industry. With decades of collective experience, our team combines deep healthcare knowledge with advanced research methodologies to address critical business decisions. We specialize in secondary and primary research, customer loyalty analysis, and strategic positioning, ensuring our clients receive actionable insights tailored to their unique challenges. Our approach prioritizes collaboration, with clients actively involved in shaping research design and implementation. Backed by partnerships with industry experts and a proven track record of success, we serve entrepreneurial healthcare providers and technology companies globally.Our work has directly influenced marketing strategies for academic medical centers, health technology platforms, and medical device manufacturers. Committed to innovation, we integrate qualitative and quantitative tools to maximize research ROI while maintaining strict compliance with healthcare data standards. Our leadership team brings extensive experience from roles in product marketing, clinical operations, and strategic consulting, ensuring a multidisciplinary perspective. We measure success through client outcomes, including improved market positioning, revenue growth, and enhanced customer satisfaction.
Services
Secondary Research
Primary Research
Customer Loyalty Analysis
Market Positioning
Strategic Planning
Details
- Year established: 1996
Highlights and features
- We have 25+ years of specialized healthcare research experience
- Our methodology selection matches tools to specific business problems
- We serve clients globally from startups to major health systems
- Our team includes former healthcare providers and administrators
- We guarantee actionable insights with measurable research ROI
Services
Secondary Research
We analyze existing healthcare data sources to identify market trends and competitor positioning. Our approach combines published reports, government databases, and industry analytics to provide foundational insights. This service helps clients understand reimbursement patterns, brand perception, and competitive landscapes without new data collection.
Primary Research
We conduct original healthcare market research through surveys and interviews tailored to specific business challenges. Our methods include focus groups, mystery shopping, and quantitative surveys with statistical validation. This service delivers targeted insights for strategic decisions about product development, pricing, and market entry.
Customer Loyalty Analysis
We measure and improve healthcare customer loyalty using the Net Promoter Score methodology. Our research identifies drivers of patient satisfaction and opportunities for service improvement. This service helps providers increase retention rates and optimize patient experience across care delivery models.
Market Positioning
We develop strategic positioning frameworks for healthcare organizations based on market research and competitor analysis. Our approach identifies unmet needs and differentiation opportunities. This service supports branding initiatives, marketing campaigns, and service line development in competitive healthcare markets.
Strategic Planning
We facilitate data-driven strategic planning processes for healthcare providers and technology companies. Our research informs growth strategies, service expansion, and operational improvements. This service integrates market insights with organizational capabilities to create actionable business plans.
People
Bob Stevens
President
Healthcare marketing expert with 25+ years experience. Adjunct professor teaching strategic marketing since 2001. Co-author of 'Strategic Marketing for Health Care Organizations'. Holds MBA from Kellogg School of Management.
Greg Robinson
Senior Director
Former clinician with expertise in healthcare compliance and reimbursement. Founded Healthcare Compliance Systems in 1997. Specializes in connecting clinical operations with business strategy through research insights.
Lisa Wilkins
Research Partner
Marketing research specialist with 15+ years managing HIPAA-compliant studies. Co-owner of Wilkins Research Services. Expert in implementing complex quantitative and qualitative research designs for healthcare clients.
Joel Lee
Research Partner
Strategic research consultant using innovative tools for preference measurement and solution co-design. Adjunct professor in marketing communications. Specializes in translating research findings into actionable business strategies.
Questions
What healthcare sectors do you specialize in?
We work across all healthcare sectors including hospitals, health technology, medical devices, and specialty care providers.
How do you ensure research accuracy?
We use mixed-method approaches combining secondary data validation with primary research, maintaining strict quality controls throughout data collection and analysis.
Can you handle international projects?
Yes, we've conducted research and consulting projects in North America, Europe, and Asia with culturally adapted methodologies.
What's your research process timeline?
Project timelines vary by scope but typically range from 4-12 weeks including analysis and strategic recommendations.
How do you protect patient data?
All research complies with HIPAA regulations through our certified partners and secure data handling protocols.
Do you offer post-project support?
Yes, we provide implementation guidance and follow-up analysis to ensure research insights translate to business outcomes.
