Business Details
Your Trusted Partner for Gen-Z & Millennial Marketing Solutions
We are a specialized marketing agency dedicated to connecting brands with Gen-Z and Millennial audiences. With over two decades of experience, we leverage proprietary research, a network of 250,000+ college students, and 50,000 young adult influencers to create authentic brand experiences. Our expertise spans campus marketing, influencer campaigns, mobile pop-ups, and digital strategies tailored to youth culture. We maintain strategic partnerships with 1,000+ educational institutions across North America and the UK, ensuring precise market penetration.Our team combines deep generational insights with practical execution to deliver measurable results. We prioritize trust-building relationships between brands and consumers, focusing on long-term engagement rather than short-term trends. Our full-service approach supports clients from concept development to campaign execution, maintaining quality control throughout the process.
Services
Influencer Campaigns
Mobile Pop-Ups
Campus Marketing
Social Media Strategy
Student Ambassador Programs
Brand Activations
Market Research
Digital Marketing
NIL Partnerships
Spring Break Campaigns
Highlights and features
- We offer 20+ years of specialized experience in youth marketing
- Our proprietary research identifies authentic generational trends
- We maintain a network of 250,000+ college student influencers
- We have exclusive partnerships with 1,000+ educational institutions
- Our full-service approach ensures campaign quality from start to finish
Services
Influencer Campaigns
We develop strategic influencer partnerships with nano-, micro-, and macro-influencers across beauty, tech, and lifestyle sectors. Our network includes 50,000 young adult influencers who create authentic content that drives brand awareness. Our campaigns combine social media expertise with youth culture insights to deliver measurable engagement metrics.
Mobile Pop-Ups
We design and execute mobile pop-up experiences including creative concept development, vehicle fabrication, and on-site management. Our turnkey solutions create immersive brand interactions at events, campuses, and urban centers. These mobile activations generate direct consumer engagement and social media buzz.
Campus Marketing
We build campus-specific marketing campaigns targeting key student communities through Greek life, sports programs, and student organizations. Our approach combines physical activations with digital strategies to maximize student engagement. We maintain relationships with 1,000+ educational institutions for effective market penetration.
Social Media Strategy
We create integrated social media strategies using platform-specific content and influencer partnerships. Our approach focuses on consistent brand messaging across youth-preferred channels. We combine creative content development with analytics to optimize engagement and conversion rates for digital marketing initiatives.
Student Ambassador Programs
We manage comprehensive ambassador programs featuring trained student representatives who promote brands through events and daily interactions. Our ambassadors create authentic peer-to-peer marketing experiences that drive product sampling and brand loyalty. Programs include training, management, and performance tracking through our proprietary platform.
People
Paul Himmelfarb
President
Paul Himmelfarb leads Youth Marketing Connection with a focus on connecting brands with young audiences. With extensive experience in youth marketing, he develops strategic partnerships and drives campaign innovation. His leadership emphasizes cultural relevance and measurable results.
Ben Varquez
Managing Director
Ben Varquez builds trust-based relationships across YMC's operations. He develops a culture of competency and empowerment while managing client partnerships. His background includes brand development and youth engagement strategies that drive campaign success.
Joanna DiGloria
Marketing Director
Joanna DiGloria specializes in project planning and talent development for youth marketing campaigns. She creates strategic marketing solutions that build brand authenticity and long-term value. Her expertise includes campaign execution and influencer management.
Questions
How do you effectively connect brands with Gen-Z audiences?
We use proprietary research, a network of student influencers, and cultural insights to create authentic marketing campaigns that resonate with Gen-Z consumers.
What services do you offer for campus marketing?
We provide comprehensive campus marketing solutions including student ambassador programs, event activations, and targeted campaigns tailored to university environments.
How long have you specialized in youth marketing?
We've focused exclusively on youth marketing for over 20 years, developing deep expertise in Gen-Z and Millennial consumer behavior.
What geographic areas do you cover?
We operate across the United States, Canada, and the United Kingdom with strategic partnerships at 1,000+ educational institutions.
How do you measure campaign effectiveness?
We use real-time analytics through our proprietary platform The Hub to track engagement metrics and demonstrate ROI for all marketing initiatives.
