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Business Details
14 Years
experience
Strategic Public Relations Services Dallas
Real News PR was founded by Jeff Crilley, a former journalist, to bridge the gap between media and public relations. Our team comprises experienced professionals who have worked in newsrooms and understand the intricacies of media operations. We specialize in crafting compelling narratives that resonate with target audiences and drive brand visibility. Our services are designed to help clients navigate the complexities of modern PR, from crisis management to digital reputation strategies. With offices in Dallas, Austin, Fort Worth, and Southlake, we serve a diverse clientele across multiple industries.

Our approach combines traditional PR tactics with innovative content creation to deliver measurable results. We prioritize transparency, ethical practices, and client-centric solutions to build long-term partnerships. Our track record includes securing media placements for clients in over 4 million impressions in a single month. We continuously adapt to industry trends while maintaining a focus on journalistic integrity. Our commitment to excellence has made us a trusted partner for businesses seeking impactful PR solutions.
Services
Public Relations Media Training Crisis Communications Podcast Production Reputation Management Content Marketing Video Production Press Release Distribution
Details
  • Year established: 2012
Highlights and features
  • We employ former journalists who understand media dynamics
  • Specialize in crisis communications and reputation management
  • Offer in-house podcast production studios
  • Provide media training with proven interview techniques
  • Combine PR with content marketing for comprehensive campaigns
What people say
Increased brand awareness Media attention Professional team Successful campaigns Improved reputation
Services
Public Relations
Our PR services leverage former journalist expertise to secure media placements and build brand authority. We develop strategic communication plans that align with business objectives while maintaining journalistic integrity. Our team creates compelling press materials and pitches stories to national media outlets.
Media Training
We prepare executives for media appearances through realistic simulations and technique refinement. Our training covers message development, interview tactics, and crisis response strategies. Clients learn to communicate effectively with journalists while maintaining control of their narrative.
Crisis Communications
Our crisis management team develops proactive response strategies and reactive communication plans. We help organizations navigate reputation threats through coordinated messaging across all media channels. Services include press statement development and media monitoring during critical situations.
Podcast Production
Our in-house studios produce professional podcasts for thought leadership and brand awareness. Services include show development, recording, editing, and distribution across major platforms. We provide full production support from concept to publication.
Reputation Management
We implement strategies to enhance digital reputation through content creation and media relations. Our approach combines positive content promotion with proactive monitoring of brand mentions. Services include social media management and search result optimization for improved online visibility.
People
Jeff Crilley
Founder & CEO
Former journalist with 20+ years media experience who founded Real News PR to bridge PR and newsroom practices. Specializes in strategic communications and media relations.
Questions
What PR services do you offer?
We provide comprehensive PR services including media relations, crisis communications, media training, content marketing, and reputation management tailored to client needs.
How do you help with crisis situations?
Our crisis communications team develops response strategies, prepares press statements, and manages media relations to protect brand reputation during emergencies.
Do you work with startups?
Yes, we specialize in helping startups gain media exposure through targeted PR campaigns and strategic content creation to establish market presence.
What industries do you serve?
We work with associations, financial services, nonprofits, real estate, tech companies, and professional services firms across local and national markets.
How do you measure PR success?
We track media placements, brand mentions, website traffic increases, and social media engagement to evaluate campaign effectiveness and ROI.