Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS 2.0 and ChoiceModelR. Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery. Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.
Emotions are also suffering. Emotions like fear and anger, along with a sense of danger and vulnerability, have surged in just the past couple of months. Four Tips For Backroom ObserversThe backroom on moderating platforms brings into the digital age the idea of the room behind the one-way mirror of old. Study sponsors and stakeholders can watch the interviews or focus groups in real time, providing the study team with instant access to the moderator and respondents.
Here are four ways to use the backroom as a means to get the most from your qualitative research.
Emotions are also suffering. Emotions like fear and anger, along with a sense of danger and vulnerability, have surged in just the past couple of months. Four Tips For Backroom ObserversThe backroom on moderating platforms brings into the digital age the idea of the room behind the one-way mirror of old. Study sponsors and stakeholders can watch the interviews or focus groups in real time, providing the study team with instant access to the moderator and respondents.
Here are four ways to use the backroom as a means to get the most from your qualitative research.
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Decision Analyst obtained its corporate charter from the State of Texas in late summer of 1978.
The American Consumer Opinion mail panel was launched in early 1986 and converted to an online panel in early 1997.
In 1999 three additional online panels were added: the Technology Advisory Board, the Physicians Advisory Council, and the Contractor Advisory Board.
The Executive Advisory Board was added in 2000, Imaginators in 2002 and the Medical Advisory Board in 2003.
In 2013, Decision Analyst launched its subsidiary Nuance to provide multilingual verbatim coding services and digital media coding to market research firms and corporate entities.
The American Consumer Opinion mail panel was launched in early 1986 and converted to an online panel in early 1997.
In 1999 three additional online panels were added: the Technology Advisory Board, the Physicians Advisory Council, and the Contractor Advisory Board.
The Executive Advisory Board was added in 2000, Imaginators in 2002 and the Medical Advisory Board in 2003.
In 2013, Decision Analyst launched its subsidiary Nuance to provide multilingual verbatim coding services and digital media coding to market research firms and corporate entities.
Decision Analyst delivers a synergistic blend of primary marketing research, analytical consulting, and modeling to help companies.
Decision Analyst is a research and analytical consulting firm serving major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa.
The "Decision Analyst" name reflects the firm's unparalleled expertise in analytics as the springboard to better marketing decisions.
Decision Analyst conducts multinational studies on marketing strategy, market segmentation, product optimization, advertising testing, package optimization, new product concept testing and forecasting, website optimization, and customer experience optimization.
Decision Analyst is a research and analytical consulting firm serving major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa.
The "Decision Analyst" name reflects the firm's unparalleled expertise in analytics as the springboard to better marketing decisions.
Decision Analyst conducts multinational studies on marketing strategy, market segmentation, product optimization, advertising testing, package optimization, new product concept testing and forecasting, website optimization, and customer experience optimization.
Jerry W. Thomas is President/CEO of Decision Analyst, one of the top 20 research companies in North America.
He founded the company in 1978.
He leads the overall strategic planning for the firm, heads the executive committee, serves as a consultant to Client Service Teams within Decision Analyst, and plays a key role in the design of firm's proprietary research services and related mathematical models.
He has served as a research and analytic consultant to many major companies over the years.
He worked on the development and marketing of personal computers, word processors, printers, copiers, educational toys, electronic calculators, digital watches, microwave ovens, and many new Consumer Package Goods products.
He founded the company in 1978.
He leads the overall strategic planning for the firm, heads the executive committee, serves as a consultant to Client Service Teams within Decision Analyst, and plays a key role in the design of firm's proprietary research services and related mathematical models.
He has served as a research and analytic consultant to many major companies over the years.
He worked on the development and marketing of personal computers, word processors, printers, copiers, educational toys, electronic calculators, digital watches, microwave ovens, and many new Consumer Package Goods products.
For over 100 years, automobiles have captured the hearts and spirits of millions of people worldwide.
The automotive industry is global, fiercely competitive, credit-sensitive, and environmentally significant.
And now, the industry is rethinking the very notion of what a vehicle is and how it might be used.
As the industry explores what "mobility" will mean in the 21st century, a new age of innovation and revolutionary change lurks just over the horizon.
While reinventing itself, the automotive industry must continue to meet today's consumer needs, plot strategies, design and deploy new vehicles and services, and improve marketing efficiencies.
The automotive industry is global, fiercely competitive, credit-sensitive, and environmentally significant.
And now, the industry is rethinking the very notion of what a vehicle is and how it might be used.
As the industry explores what "mobility" will mean in the 21st century, a new age of innovation and revolutionary change lurks just over the horizon.
While reinventing itself, the automotive industry must continue to meet today's consumer needs, plot strategies, design and deploy new vehicles and services, and improve marketing efficiencies.
It begins with target audience and customers who are hard-to-find and very specialized.
The topics and questions are very technical.
In addition, the scope is generally global, therefore flexibility and creativity are critical.
Our experience spans petro-chemical, all areas of building trades, technology, software, heavy equipment and manufacturing.
Even though complexity exists at every turn, the buyers and the sellers are human and those relationships are key.
Human interaction will always be a key driven of business-to-business decisions and research.
The topics and questions are very technical.
In addition, the scope is generally global, therefore flexibility and creativity are critical.
Our experience spans petro-chemical, all areas of building trades, technology, software, heavy equipment and manufacturing.
Even though complexity exists at every turn, the buyers and the sellers are human and those relationships are key.
Human interaction will always be a key driven of business-to-business decisions and research.
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