Business Details
50+ Years
experience
Strategic Marketing Solutions for Home Builders
At Group Two, we serve as strategic partners for home builders and marketers, combining deep industry knowledge with data-driven strategies to deliver measurable results. Our approach integrates meticulous market research, creative storytelling, and human-centered insights to connect builders with buyers. With decades of experience, we empower clients through tailored resources that address unique challenges and drive sustainable growth. Our commitment to collaboration unites industry professionals, fostering innovation and positive change.We prioritize curiosity and adaptability, continuously evolving to meet shifting market demands while maintaining a passion for advancing the homebuilding industry. Our team of experts delivers specialized services in digital marketing, sales coaching, and strategic branding, ensuring every client receives personalized support aligned with their business goals.
Services
Creative Branding
Digital Marketing
Sales Coaching
Strategic Planning
Website Development
Details
- Year established: 1969
Highlights and features
- We provide tailored resources to address builders' unique challenges.
- Our approach combines data-driven insights with human-centered strategies.
- We measure success through tangible traffic, lead, and sales growth.
- Our team fosters collaboration among builders, marketers, and industry professionals.
- We maintain a culture of curiosity to anticipate market trends and opportunities.
Services
Digital Marketing
Our data-driven digital marketing program leverages hyper-geo-targeting and audience segmentation to boost conversions. We combine cutting-edge analytics with industry-specific insights to create campaigns that resonate with homebuyers. This service helps builders increase online visibility and generate qualified leads through targeted strategies.
Sales Coaching
Our Online Sales Coaching program transforms teams into sales-ready professionals within six months. Through targeted strategies and ongoing support, we bridge the gap between online engagement and in-person conversions. This service focuses on practical skill development to improve lead nurturing and closing rates for home builders.
Creative Branding
We create meaningful brand identities through strategic storytelling and visual consistency. Our creative solutions help builders connect emotionally with target audiences while maintaining brand authenticity. This service includes logo design, campaign development, and brand messaging tailored to the homebuilding industry.
Strategic Planning
Our strategic planning services combine decades of homebuilding experience with market research to develop growth-focused initiatives. We help builders identify opportunities, overcome challenges, and implement data-informed decisions. This service provides actionable roadmaps for achieving specific business objectives in competitive markets.
Website Development
We create high-conversion websites that integrate seamlessly with CRM systems and digital marketing efforts. Our development approach prioritizes user experience and lead generation capabilities. This service ensures builders maintain a professional online presence that effectively showcases their offerings to potential buyers.
People
Mollie Elkman
Owner & President
Mollie Elkman leads Group Two with extensive industry experience, guiding strategic initiatives and fostering partnerships that drive builder success through innovative marketing solutions.
Daniel Gerson
Chief Operating Officer
Daniel Gerson oversees daily operations at Group Two, ensuring efficient delivery of services while maintaining focus on client satisfaction and industry-leading marketing practices.
Brenna Ryan
Vice President
Brenna Ryan leads agency growth initiatives at Group Two, developing programs that help builders connect with buyers through innovative marketing strategies and industry expertise.
Alexis Udine
Business Development Director
Alexis Udine drives business growth at Group Two, connecting builders with tailored marketing solutions that address specific business challenges and growth opportunities.
David Whaite
Creative Director
David Whaite leads creative efforts at Group Two, developing visually compelling campaigns that help builders establish strong brand identities and connect with target audiences.
Questions
What industries do you specialize in?
We specialize in marketing solutions for the homebuilding industry, working with builders of all sizes across the United States.
How do you measure campaign success?
We measure success through tangible metrics like website traffic growth, lead generation improvements, and increased sales conversions for our builder clients.
What services do you offer?
We provide digital marketing, sales coaching, strategic planning, website development, and creative branding services tailored to home builders' unique needs.
How long have you served the homebuilding industry?
We've been serving the homebuilding industry since 1969, combining decades of experience with evolving market trends and technologies.
Can you help small builders compete with larger companies?
Yes, our tailored marketing strategies help builders of all sizes effectively reach their target audiences and grow their businesses.
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