Business Details
25 Years
experience
Sustainable Tourism Consulting Services
Founded in 2001, we are a global leader in sustainable tourism development with expertise in strategic planning, destination management, and tourism marketing. Our team of specialists has worked on over 200 projects across 500 destinations, delivering market-driven solutions that balance economic growth with environmental conservation and cultural preservation. We collaborate with governments, NGOs, and local communities to create tourism strategies that generate long-term benefits.Our proprietary Destination Management and Marketing System integrates technology with sustainable practices to address common challenges in tourism development. With headquarters in Washington, DC, and field offices worldwide, we provide tailored consulting services that empower destinations to thrive in competitive global markets while maintaining their unique cultural and natural heritage.
Services
Strategic Planning
Tourism Development
Workforce Development
Destination Management
Destination Marketing
Sustainable Tourism Consulting
Community-Based Tourism
Climate Resilient Tourism
Cultural Heritage Preservation
Tourism Impact Assessment
Details
- Year established: 2001
Highlights and features
- We have 20+ years of experience in sustainable tourism across 500+ global destinations
- Our integrated approach combines strategic planning with technology-driven destination management
- We specialize in connecting destinations to international markets through data-driven marketing
- Our team includes world-renowned specialists with expertise in conservation and community development
- We deliver end-to-end solutions from assessments to implementation and long-term sustainability
What people say
Deep technical experience
Professional consultants
Innovative marketing programs
Flexible and responsive
Community-focused approach
Services
Strategic Planning
We develop comprehensive tourism strategies that align stakeholder interests and market opportunities. Our process identifies unique destination assets while ensuring environmental sustainability and community benefits. Through collaborative workshops and market analysis, we create actionable roadmaps for long-term tourism development success.
Destination Marketing
Our marketing solutions combine digital campaigns with traditional outreach to position destinations effectively. We create compelling narratives that highlight cultural and natural assets while implementing measurable strategies to attract target visitor demographics through targeted online and offline channels.
Workforce Development
We deliver specialized training programs that build local capacity in tourism management and service delivery. Our curriculum covers hospitality standards, sustainable practices, and business development to empower communities and enhance destination competitiveness through skilled human resources.
Community-Based Tourism
We design tourism models that directly benefit local communities through participatory development. Our approach ensures economic gains remain within communities while preserving cultural heritage and natural resources through carefully structured visitor experiences and revenue-sharing mechanisms.
Climate Resilient Tourism
We develop adaptation strategies that protect tourism assets from climate impacts while reducing industry environmental footprints. Our solutions include eco-infrastructure planning, carbon management systems, and climate-smart destination marketing to ensure long-term viability in vulnerable regions.
People
Leila Calnan
Senior Manager, Tourism Services
Senior tourism professional with extensive international experience in sustainable destination development and marketing strategies for emerging markets.
Questions
What makes Solimar's approach to tourism development unique?
Our integrated methodology combines strategic planning, technology solutions, and community engagement to create sustainable tourism models that balance economic growth with environmental and cultural preservation.
In which regions does Solimar operate?
We work globally across Africa, Asia, Latin America, the Caribbean, and the Middle East, with field offices in key destination markets to provide localized expertise.
How does Solimar measure the success of tourism projects?
We use a combination of economic indicators, environmental metrics, and community feedback to ensure projects deliver measurable, long-term benefits while maintaining sustainability.
What types of clients does Solimar work with?
We partner with governments, international development agencies, conservation organizations, destination management companies, and local communities to develop effective tourism strategies.
How does Solimar incorporate technology into destination management?
Our proprietary Destination Management and Marketing System leverages digital tools to enhance visitor experiences, streamline operations, and improve data-driven decision-making for destinations.
