Business Details
50+ Years
experience
Full-Service Advertising Agency in Des Moines
Founded in 1907, Lessing-Flynn stands as the longest-standing independently owned advertising agency in America. Our agency combines strategic thinking with creative execution to help brands navigate complex challenges across diverse industries. With a heritage rooted in innovative storytelling, we specialize in transforming brands through audience identification, branding, media strategy, and customer experience design. Our team of experts brings decades of experience in both traditional and digital marketing, serving clients from agriculture to financial sectors.We prioritize building long-term relationships with clients, emphasizing transparency, collaboration, and results-driven solutions. Our commitment to continuous learning and adaptation ensures clients receive cutting-edge strategies aligned with evolving market trends. Recognized as a Top Workplace in Iowa, we invest heavily in our people and community, fostering a culture of creativity, accountability, and mutual growth.
Services
Branding Strategy
Digital Marketing
Media Planning
Creative Development
Audience Research
Product Launch Campaigns
Customer Journey Mapping
Video Production
Details
- Year established: 1907
Highlights and features
- We offer 117 years of proven expertise in advertising and brand strategy.
- Our full-service capabilities span audience research, branding, and multi-channel media planning.
- We specialize in translating technical industry jargon into compelling brand narratives.
- Our team includes certified digital marketing specialists and award-winning creatives.
- We maintain long-term client relationships with brands served for decades.
Services
Branding Strategy
Our branding strategy services create cohesive brand identities that resonate across industries. We develop purposeful brand narratives and visual systems that maintain consistency while adapting to market changes. With expertise in both challenger brands and established market leaders, we craft positioning strategies that drive measurable business outcomes through brand equity development.
Digital Marketing
We design integrated digital marketing solutions combining SEO, social media, and paid advertising strategies. Our certified specialists create data-driven campaigns that align with client business objectives while maintaining brand consistency. From technical analytics to creative content development, we deliver digital experiences that engage target audiences and drive conversion across multiple platforms.
Creative Development
Our creative team produces award-winning advertising concepts across traditional and digital formats. Specializing in transforming complex technical information into compelling narratives, we develop visual identities, video content, and interactive experiences. The service includes concept development, copywriting, art direction, and production for both B2B and B2C audiences across diverse industries.
Media Planning
We develop comprehensive media strategies that combine earned, paid, and owned media channels. Our approach integrates audience research with platform-specific expertise to optimize message delivery. The service covers traditional media buying, digital campaign management, and emerging channel exploration to maximize brand visibility and engagement effectiveness.
Audience Research
Our audience research services provide data-driven insights that inform brand strategy and campaign development. Using both quantitative and qualitative methodologies, we create detailed customer profiles and journey maps. This research forms the foundation for targeted marketing initiatives that improve customer acquisition, retention, and lifetime value across various business sectors.
People
Tom Flynn
President & CEO
Fourth-generation family business leader with extensive advertising industry experience. Spearheads strategic direction while maintaining the agency's innovative legacy established in 1907.
Jess Held
Executive Vice President & COO
Marketing expert with prior client-side experience at Vermeer. Oversees agency operations and project execution while maintaining process excellence in client service delivery.
Chris Hanson
Vice President of Creative Services
Design leader with 23 years of creative experience. Specializes in gestalt design principles and oversees the agency's visual creative output across multiple industry sectors.
Joe Winn
Vice President of Brand Strategy
Brand strategy expert who founded the agency's video department. Combines storytelling expertise with technical knowledge to develop comprehensive brand solutions for clients.
Jordan Beynon
Vice President of Strategy
Strategic planner with deep expertise in solving complex brand challenges. Focuses on aligning business objectives with creative execution to deliver measurable client results.
Questions
What industries does Lessing-Flynn specialize in?
We work across manufacturing, agriculture, education, financial services, and healthcare sectors, adapting our expertise to each industry's unique challenges.
How does Lessing-Flynn approach brand strategy?
We combine audience research, competitive analysis, and brand positioning to create tailored strategies that drive business growth and market differentiation.
What makes Lessing-Flynn different from other agencies?
Our century-long heritage combines with modern digital expertise, offering clients both institutional knowledge and innovative approaches to brand challenges.
Do you work with local or national clients?
We serve both regional Iowa businesses and national/international brands, providing tailored solutions regardless of client size or location.
How do you measure campaign success?
We use data analytics combined with business KPIs to track performance, focusing on both immediate campaign results and long-term brand equity development.
Videos
