Business Details
50+ Years
experience
Your Trusted Marketing Research Partner in Toledo, OH
Founded in 1964, we are a woman-owned marketing research firm with six decades of expertise in delivering data-driven strategies. Our ISO-accredited team specializes in consumer insights, product testing, and evidence-based decision-making for clients ranging from local businesses to federal agencies. We maintain GSA contracts and adhere to FDA guidelines for label comprehension studies while employing industry best practices in survey work. Our methodologies include state-of-the-art surveys, focus groups, product evaluations, and in-depth interviews designed to capture authentic consumer perspectives. With an average leadership team tenure of 20+ years, we combine institutional knowledge with modern research technologies to provide actionable market intelligence.Our facilities feature HD digital recording capabilities and remote viewing options for global client participation. We serve diverse industries through tailored methodologies that ensure representative sampling and rigorous data analysis. Our commitment to quality is demonstrated through our ISO accreditation and adherence to international testing standards. We provide comprehensive reporting and ongoing client support throughout every research project lifecycle. Our AskToledo.com panel offers innovative product testing and feedback collection solutions for businesses seeking localized insights.
Services
Surveys
Focus Groups
Product Evaluations
In-Depth Interviews
Data Collection
Details
- Year established: 1964
Highlights and features
- 60+ years of marketing research expertise since 1964
- ISO-accredited testing and certification capabilities
- Woman-owned business with proven federal contracting experience
- 20+ year average leadership team tenure
- Custom methodologies for representative market insights
Associations and certifications
- ISO
- GSA
Services
Surveys
Our online and mail survey methodologies provide reliable data collection through representative sampling. We handle complete survey lifecycle management from design to analysis. Clients receive comprehensive reports with actionable insights derived from statistically significant data sets.
Focus Groups
We conduct in-person and virtual focus groups with 8-12 participants for qualitative market research. Our trained moderators facilitate discussions to uncover consumer preferences and product feedback. Digital recording and remote viewing capabilities enhance client participation in real-time analysis.
Product Evaluations
Our product evaluation services combine qualitative and quantitative feedback from real consumers. We analyze market reactions to product designs and features through controlled testing environments. The insights help optimize product development and marketing strategies for better market reception.
In-Depth Interviews
We conduct structured interviews with targeted respondents to gather detailed consumer insights. Our researchers use screening criteria to ensure demographic relevance. The interviews provide nuanced understanding of consumer behavior patterns and decision-making processes through direct engagement.
Data Collection
Our data collection methodologies include online surveys, mail surveys, and observational research. We implement quality control measures throughout the data gathering process. The collected information undergoes rigorous analysis to produce statistically valid market insights for strategic decision-making.
People
Lori Mitchell Dixon
President and Project Director
PhD holder with over 60 years of combined experience leading marketing research projects since founding the company in 1964. Specializes in strategic research design and data interpretation for federal agencies and private sector clients.
Amelia Soh
Senior Manager of Analysis and Strategic Research
Experienced research analyst with 20+ years in strategic market research. Specializes in data interpretation and developing actionable insights from complex datasets for government and private sector clients.
Ben McNeil
Vice President of Research Technology
Technology leader with extensive experience implementing advanced research methodologies. Oversees digital data collection systems and ensures technological innovation in survey and testing platforms.
Laura Liberty Mitchell
Senior Manager of Analysis and Strategic Research
Seasoned research professional with expertise in qualitative data analysis. Specializes in transforming complex research findings into strategic business recommendations for diverse industry sectors.
Andrew Montry
Project Manager
Experienced project manager overseeing research initiatives from design to delivery. Ensures methodological rigor and client satisfaction across multiple concurrent research projects for public and private sector clients.
Questions
What marketing research services do you offer?
We provide surveys, focus groups, product evaluations, and in-depth interviews to gather consumer insights and market data.
How do you ensure data accuracy in research projects?
We implement quality control measures throughout data collection and analysis, using representative sampling and validated methodologies.
What industries do you work with?
We serve diverse sectors including government agencies, consumer products companies, and private businesses across multiple states.
How long does a typical research project take?
Project timelines vary based on scope but we typically complete most assignments within 4-8 weeks from initiation.
Do you offer virtual research options?
Yes, we provide virtual focus groups and online surveys with remote viewing capabilities for clients unable to travel.
What makes your research approach unique?
Our combination of 60+ years experience, ISO accreditation, and customized methodologies delivers actionable, evidence-based insights.
