Business Details
Your Trusted Partner for Integrated Marketing Solutions
As a proven marketing communications firm with nearly four decades of experience, we specialize in creating thoughtful, honest communications that help businesses and their customers make informed decisions. Our approach centers on connected marketing, combining strategic counsel with integrated solutions to navigate the complex and ever-changing marketplace. Founded on digital technology expertise, we expanded through strategic mergers and talent acquisition to build an in-house team of over 20 specialists.Our unique philosophy of servant leadership prioritizes employee growth and well-being, which directly enhances client outcomes. We deliver measurable results through branding strategy, digital marketing, public relations, and web development while maintaining our certification as a Women-Owned Business. Our collaborative approach ensures clients receive cohesive, best-in-class solutions tailored to their specific needs.
Services
Branding Strategy
Digital Marketing
Public Relations
Social Media Management
Web Development
Marketing Automation
Crisis Management
Media Relations
Event Management
Content Creation
Highlights and features
- 40 years of experience in marketing communications
- In-house team of 20+ specialists across disciplines
- Digital-first approach since our founding
- Servant leadership philosophy prioritizing client needs
- Integrated solutions combining branding, PR, and technology
Associations and certifications
- Certified Women-Owned Business
What people say
Comprehensive marketing strategy
Valued partner
Professionally and strategically
Measurable results
Expert staff collaboration
Services
Branding Strategy
We create cohesive brand identities that resonate with target audiences. Our strategic approach combines market research, competitor analysis, and brand positioning to establish lasting customer connections. With decades of experience, we help businesses articulate their unique value propositions through consistent visual and messaging frameworks.
Digital Marketing
Our data-driven digital campaigns optimize marketing spend through analytics and agile execution. Services include SEO, social media management, and content marketing tailored to client objectives. We focus on measurable outcomes like conversion rates and customer engagement metrics to ensure ROI.
Public Relations
We build and maintain brand reputations through strategic media relations and crisis management. Our team crafts compelling narratives for press releases, media outreach, and thought leadership opportunities. We specialize in positioning clients as industry authorities while managing public perception.
Web Development
We create user-centric websites that combine technical excellence with strategic design. Our process includes UX optimization, responsive layouts, and integration with marketing automation tools. Each site is built to enhance customer journeys while supporting business growth objectives.
Social Media Management
Our team develops platform-specific content strategies that foster audience engagement. We manage campaigns across major networks while maintaining brand consistency. Services include content creation, community management, and performance analytics to refine strategies continuously.
People
Judy McFarland
President & CEO
With diverse experience as executive, client, and consultant, Judy provides strategic vision and team leadership. She focuses on aligning organizational challenges with business goals through perspective-driven leadership.
Joe Sharp
Founder/COO
A digital technology pioneer, Joe drives innovation in relationship marketing and social media. His visionary approach keeps Thread Connected Marketing Connected Marketing at the forefront of marketing technology trends while maintaining operational excellence.
Whitney Rofkar
VP, Public Relations
Whitney specializes in strategic messaging and media relations. With experience in high-profile campaigns, she helps clients navigate complex PR challenges while maintaining brand integrity and stakeholder trust.
Christine Kilman
Vice President
Christine brings 20+ years of client strategy experience. She focuses on understanding business nuances to build trust-based relationships, delivering proactive insights that drive measurable growth for clients.
James Clark Rush
Vice President
With global advertising experience, Jim excels in client acquisition and retention. He previously led a boutique agency's expansion into a multi-office operation, bringing strategic growth expertise to Thread Connected Marketing Connected Marketing's clients.
Questions
What marketing services do you offer?
We provide branding strategy, digital marketing, public relations, web development, and social media management. Our integrated approach combines these disciplines for cohesive client solutions.
How long have you been in business?
Our team has nearly four decades of combined experience in marketing communications, with expertise spanning traditional and digital marketing channels.
What industries do you work with?
We serve diverse sectors including healthcare, education, finance, and manufacturing. Our experience includes both B2B and B2C clients across local and national markets.
How do you measure campaign success?
We track metrics like conversion rates, engagement levels, and ROI. Our data-driven approach ensures marketing efforts directly support business objectives with measurable outcomes.
