Business Details
Salesforce Data Analytics Solutions
Full Circle Insights is a Salesforce-native platform specializing in multi-touch attribution, funnel measurement, and customer journey tracking. Our solutions empower marketing and sales teams to align strategies, optimize ROI, and make data-driven decisions within Salesforce. Founded by former Salesforce executives and industry experts, we combine technical expertise with deep financial and operational knowledge to deliver customizable dashboards, real-time analytics, and transparent reporting.Our values of transparency, bridge-building, urgency, and continuous learning drive our commitment to simplifying complex data challenges. With headquarters in San Antonio, Texas, we serve hundreds of top marketing teams globally, providing tools to measure marketing impact and accelerate revenue growth through actionable insights.
Services
Multi-Touch Attribution
Funnel Measurement
ABM Performance
Customer Journey Tracking
Reporting Dashboards
Highlights and features
- We offer Salesforce-native multi-touch attribution for seamless integration.
- Our team includes former Salesforce executives with deep industry expertise.
- Customizable dashboards provide real-time, accurate reporting within Salesforce.
- We align marketing and sales teams to optimize ROI and drive revenue.
- Transparent, data-driven solutions eliminate guesswork in campaign planning.
Associations and certifications
- SOC 2 Compliant
Services
Multi-Touch Attribution
Track every marketing and sales touchpoint to determine campaign effectiveness. Our Salesforce-native solution identifies high-impact interactions across customer journeys, enabling data-driven budget allocation. Measure both known and previously unidentified sessions for comprehensive ROI analysis.
Funnel Measurement
Visualize prospect progression through marketing and sales pipelines. Identify bottlenecks, track conversion rates, and measure velocity metrics within Salesforce. Improve lead flow by understanding stage transitions and optimizing conversion strategies.
ABM Performance
Enhance ABM campaigns with intent data integration and Salesforce alignment. Track high-value account interactions, personalize outreach, and measure business outcomes through 360-degree views of buyer group engagements.
Customer Journey Tracking
Map complete customer interactions across all touchpoints. Link engagements to Salesforce leads/contacts for accurate conversion attribution. Capture previously unknown sessions to build comprehensive journey maps.
Reporting Dashboards
Create customizable dashboards for real-time marketing and sales performance tracking. Generate at-a-glance reports with KPI visualization, enabling collaborative decision-making within Salesforce.
People
Jacek Materna
CEO
Former Salesforce executive with 20+ years scaling B2B companies. Led digital growth at Aspen Capital and Assembla. Co-founded multiple tech startups with successful exits. Holds computer science degree from University of Toronto.
Krzysztof Lesisz
VP of Engineering
Salesforce expert since 2011 with experience across development, architecture, and sales. Leads engineering team in creating innovative solutions that enhance product usability and user experience.
Jandir Matos
VP of Finance
Finance leader with 15+ years building teams in tech/SaaS industries. Previously co-founded Pide Directo and VS Asset Management. Specializes in scaling companies through strategic financial leadership.
Erica Newell
VP of Customer Success
SaaS industry veteran with proven success in client strategy and team development. Previously led customer success at Motivosity and Instructure. Focuses on elevating customer experience and driving business growth.
Questions
What is Full Circle Insights' core offering?
We provide Salesforce-native multi-touch attribution, funnel measurement, and customer journey tracking tools to align marketing and sales teams.
How does Full Circle integrate with Salesforce?
Our platform operates entirely within Salesforce, ensuring data security and eliminating the need for external systems.
Can I customize attribution models?
Yes, our platform allows customizable multi-touch attribution models tailored to your specific marketing strategies.
Do you offer real-time analytics?
Yes, we provide real-time data tracking and reporting within Salesforce for immediate actionable insights.
What industries do you serve?
We specialize in B2B sectors including cybersecurity, IT, computer software, and financial services.
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