Business Details
42 Years
experience
Your Trusted Partner for PR & Marketing Solutions in Boston
Aigner Prensky Marketing is a Boston-based public relations and marketing agency founded in 1984 by Anne-Marie Aigner and Janet Prensky, both former broadcast journalists. With over four decades of combined industry experience, we specialize in crafting strategic PR campaigns, managing high-impact events, and developing integrated digital marketing solutions. Our expertise spans retail, real estate, healthcare, hospitality, and travel sectors, where we leverage media relationships and storytelling to elevate brands.We prioritize client success through personalized service, innovative partnerships, and measurable results. Our team combines journalistic rigor with creative marketing to deliver newsworthy content and build lasting brand credibility. From brand strategy to public affairs advocacy, we provide end-to-end solutions tailored to each client's unique needs. Our track record includes award-winning campaigns, community engagement initiatives, and nationally recognized events that drive visibility and growth.
Services
Public Relations
Brand Strategy
Event Planning
Social Media
Community Relations
Media Outreach
Press Release Writing
Public Affairs
Event Production
Partnership Development
Details
- Year established: 1984
Highlights and features
- We offer 40+ years of combined experience in PR and event management from former broadcast journalists.
- Our team creates customized media strategies that secure third-party endorsements in top-tier publications.
- We specialize in event production with proven success in attracting large audiences and media coverage.
- Our integrated approach combines traditional PR with social media for comprehensive brand visibility.
- We guarantee measurable results through case studies demonstrating revenue growth and community impact.
Services
Public Relations
Our public relations services combine journalistic expertise with strategic marketing to secure media coverage in top-tier publications. We craft compelling narratives that position clients as industry leaders while maintaining credibility through authentic storytelling. Our team leverages established relationships with reporters and editors to ensure consistent brand visibility across traditional and digital platforms.
Event Planning
We design and execute events ranging from intimate corporate gatherings to large-scale public festivals. Our comprehensive approach includes venue selection, vendor coordination, marketing strategy, and day-of logistics management. With proven success in attracting thousands of attendees, we create memorable experiences that enhance brand recognition and community engagement.
Social Media
Our social media strategies combine content creation with audience analytics to maximize online engagement. We develop customized platform-specific campaigns that complement traditional PR efforts. From Facebook to LinkedIn, we ensure consistent brand messaging while providing real-time monitoring and response services to maintain active audience interaction.
Community Relations
We build strategic partnerships between businesses and local communities through targeted outreach programs. Our initiatives include charity collaborations, neighborhood events, and corporate social responsibility campaigns. By aligning client values with community needs, we foster positive brand associations and long-term stakeholder relationships that drive mutual growth.
Public Affairs
Our public affairs services focus on shaping policy discussions and regulatory outcomes that impact client businesses. We develop comprehensive advocacy strategies that combine media outreach, stakeholder engagement, and targeted messaging. Through coalition building and grassroots mobilization, we help organizations influence decision-making processes while maintaining public credibility.
People
Anne-Marie Aigner
Founder & Brand Strategist
With 15 years as a broadcast journalist, Anne-Marie founded Aigner Prensky Marketing in 1984 to apply investigative reporting skills to marketing. She develops overall client strategies and maintains media relationships with major news outlets.
Janet Prensky
Operations Director
Janet Prensky oversees public relations staff and ensures strategic implementation of client campaigns. Her background in broadcast journalism and event management contributes to the agency's operational excellence and client service standards.
Questions
What PR services do you specialize in?
We specialize in media relations, press release writing, brand strategy, public affairs campaigns, and social media integration tailored to your industry needs.
How do you measure PR campaign success?
We track media placements, audience reach, website traffic increases, and direct client revenue growth through detailed post-campaign analytics reports.
Can you handle event planning from start to finish?
Yes, we provide full-service event management including concept development, vendor coordination, logistics planning, and post-event evaluation.
What industries do you work with?
We serve healthcare, real estate, hospitality, technology, retail, and nonprofit sectors with customized marketing strategies for each industry.
Do you offer DIY PR options?
Yes, we provide three tiered DIY PR packages with varying levels of professional support and guidance for budget-conscious clients.
How do you develop brand strategies?
We conduct market research, analyze competitor positioning, and create messaging frameworks that align with your business goals and audience needs.
