Business Details
50 Years
experience
Your Trusted Full-Service Marketing Partner in Sherborn, MA
At Sundin Marketing, we prioritize the big picture over fleeting trends, delivering proven strategies that drive measurable results for our clients. Founded in 1976 by Roger Sundin, our agency has evolved from a financial services specialist to a full-service marketing partner for diverse businesses. Under President Kristin Sundin Brandt and Executive Vice President Ed O'Donnell, we combine decades of industry expertise with adaptive digital innovation to meet client needs. Our team of strategists, creatives, and technologists collaborates to develop tailored solutions, avoiding unnecessary pitches while maintaining transparency and ethical standards. Certified as a Woman Business Enterprise since 2018, we serve clients from our Sherborn, Massachusetts headquarters, blending local insight with national expertise.Our 45+ year legacy reflects our commitment to client-centric service, continuous learning, and leveraging emerging technologies to maximize marketing impact. We specialize in aligning brand messaging across traditional and digital platforms, ensuring cohesive communication that resonates with target audiences. Our approach emphasizes accountability through data-driven decision-making and comprehensive performance reporting. With deep roots in financial and sports marketing, we extend our expertise to small businesses seeking growth-oriented solutions. This combination of experience, adaptability, and integrity establishes Sundin Marketing as a trusted partner for businesses aiming to strengthen their market presence.
Services
Strategic Planning
Advertising Services
Website Development
Social Media Marketing
Video Production
Press Release Services
Details
- Year established: 1976
Highlights and features
- We focus on client needs rather than pushing unnecessary services
- Our 45+ years of experience spans financial, sports, and small business marketing
- We combine traditional marketing excellence with cutting-edge digital capabilities
- Our team maintains Woman Business Enterprise certification from Massachusetts
- We provide transparent reporting and data-driven marketing strategies
Associations and certifications
- Woman Business Enterprise (WBE)
Services
Strategic Planning
Our strategic planning service develops comprehensive marketing roadmaps tailored to business objectives. We conduct market research, competitor analysis, and brand positioning to create actionable plans that align with client goals. This service helps businesses maximize ROI through data-driven decision-making and measurable campaign frameworks.
Advertising Services
We manage multi-channel advertising campaigns across traditional and digital platforms. Our expertise spans radio, print, digital ads, and streaming media to optimize brand visibility. Clients benefit from our media negotiation skills and performance tracking capabilities that ensure advertising budgets deliver maximum impact.
Website Development
Our website development service creates responsive, conversion-focused digital platforms. We combine UX/UI design with SEO best practices to build sites that engage audiences and support business objectives. Clients receive ongoing support for e-commerce functionality, content management, and performance optimization.
Social Media Marketing
We develop targeted social media strategies that build brand awareness and customer loyalty. Our team manages content creation, influencer partnerships, and analytics reporting across major platforms. This service helps businesses connect with audiences through authentic, data-informed engagement tactics.
Video Production
Our video production service creates compelling visual content for broadcast and digital platforms. From commercials to testimonial videos, we craft narratives that reinforce brand identity. Clients receive end-to-end production support including scripting, filming, and distribution strategy.
People
Kristin Sundin Brandt
President
With over 25 years in marketing, Kristin leads Sundin Marketing as President. She specializes in digital transformation and brand strategy, leveraging her expertise in online communication channels to drive client success.
Ed O'Donnell
Executive Vice President
As Executive Vice President, Ed brings extensive marketing experience to client strategy development. He focuses on maintaining the agency's innovative spirit while ensuring operational excellence across all service offerings.
Roger Sundin
Founder & Chief Operating Officer
Founder Roger Sundin established the agency in 1976. With decades of industry experience, he continues guiding strategic direction while maintaining the financial services marketing expertise that built our reputation.
Kathleen Burke
Art Director
As Art Director, Kathleen leads our creative team in visual storytelling. She specializes in brand identity development and digital design, ensuring all creative output meets the highest aesthetic and functional standards.
Questions
What industries does Sundin Marketing specialize in?
We specialize in financial services marketing, sports marketing, and small business solutions. Our experience spans community banks, credit unions, athletic brands, and local enterprises seeking growth-oriented marketing strategies.
Do you offer digital marketing services?
Yes, we provide comprehensive digital marketing including website development, SEO, social media management, and online advertising. Our team stays current with emerging technologies to maximize digital campaign effectiveness.
Are you certified as a women-owned business?
Yes, Sundin Marketing holds Woman Business Enterprise (WBE) certification from the Commonwealth of Massachusetts, first awarded in 2018 and renewed in 2021.
How do you determine the right marketing approach?
We begin with strategic planning that includes market research, competitor analysis, and goal alignment. Our team then recommends tailored solutions combining traditional and digital tactics to meet specific business objectives.
Can you help with both local and national campaigns?
Yes, while based in Sherborn, Massachusetts, we execute campaigns at local, regional, and national levels. Our experience includes both community-focused initiatives and broader market strategies.
