Business Details
18 Years
experience
Your Trusted Marketing Partner for Small Business Growth
Smart Simple Marketing is a certified minority-owned, woman-owned marketing agency specializing in driving engagement and loyalty with women-owned, minority-owned, and small businesses. With 17+ years of experience, we have built proprietary frameworks and insights through direct engagement with small businesses across 79 industries. Our team has delivered 448+ educational events, taught 11,600+ business owners, and created over 10,000 pieces of original content to support our clients' growth. We focus on optimizing existing marketing investments by providing real-time insights into small business decision-making processes. Our core values emphasize authenticity, consistency, and actionable strategies tailored to the unique needs of diverse business owners.Backed by partnerships with global technology brands, we help clients increase customer lifetime value, reduce attrition, and maximize marketing ROI. Our certifications include WBENC, SBA, and NCMSDC, reflecting our commitment to serving underrepresented business communities. Client testimonials from companies like Google, Oracle, and Verizon Wireless highlight our ability to deliver results in unfamiliar markets. We offer customized training, content repurposing, and email marketing solutions to build lasting customer relationships. Our methodology creates a Relationship Value Loop, ensuring brands become essential partners rather than replaceable commodities.
Services
Content Marketing
Email Marketing
Customer Engagement
Brand Strategy
Event Marketing
Details
- Year established: 2008
Highlights and features
- We specialize in engaging minority- and women-owned businesses with 17+ years of experience.
- Our proprietary Relationship Value Loop methodology builds lasting customer loyalty.
- We have delivered 448+ educational events to small business owners nationwide.
- Our team holds certifications from WBENC, SBA, and NCMSDC for diversity expertise.
- We optimize existing marketing investments to maximize ROI for global brands.
Associations and certifications
- WBENC
- SBA
- NCMSDC
What people say
Drive engagement
Increase loyalty
Proven results
Expert insights
Authentic connection
Services
Content Marketing
We create targeted content campaigns that resonate with minority-owned, women-owned, and small businesses. Our approach combines 17+ years of industry experience with real-time market insights to produce engaging materials that drive brand loyalty. By analyzing small business decision-making patterns, we develop content that increases customer lifetime value and reduces attrition for our clients.
Email Marketing
Our email marketing solutions build ongoing communication channels with small business audiences. We implement segmented email sequences and automated systems that improve open rates and customer engagement. Through strategic list management and content personalization, we help brands maintain visibility and nurture long-term relationships with diverse business owners across multiple industries.
Customer Engagement
We develop Relationship Value Loops that transform customer interactions into growth opportunities. Our methodology combines live events, educational content, and feedback analysis to create authentic connections between brands and small businesses. This approach has successfully helped clients like Google and LinkedIn increase market share through targeted engagement strategies tailored to specific business demographics.
Brand Strategy
Our brand strategy services focus on positioning clients as essential partners for small businesses. We conduct program audits, gather customer feedback, and implement data-driven improvements to optimize marketing investments. With expertise in minority business markets, we help brands develop customized approaches that align with current market trends and purchasing behaviors.
Event Marketing
We organize live and virtual training sessions that educate small business owners about client products. Our event marketing solutions include content repurposing, focus groups, and interactive workshops that have reached over 11,600 entrepreneurs. These events combine practical training with brand promotion to create authentic customer relationships and generate measurable business outcomes.
People
Sydni Craig-Hart
CEO
As CEO of Smart Simple Marketing, Sydni Craig-Hart leads initiatives targeting minority and women-owned businesses. Her leadership combines 17+ years of marketing expertise with a passion for empowering small business owners through strategic engagement solutions.
Wil Hart
COO
Wil Hart, COO of Smart Simple Marketing, oversees operational execution of marketing strategies for small business clients. With extensive experience in content development and customer engagement, he ensures the successful implementation of the company's proprietary Relationship Value Loop methodology.
Questions
What small business markets do you specialize in?
We specialize in engaging minority-owned, women-owned, and small businesses across the United States through targeted marketing strategies.
How do you measure marketing success for clients?
We track results through increased customer lifetime value, reduced attrition rates, and improved marketing ROI for our clients.
What marketing services do you offer?
We provide content marketing, email campaigns, brand strategy development, customer engagement solutions, and educational event marketing services.
How long have you served small businesses?
We have 17+ years of experience working with small businesses across 79 industries since our founding in 2008.
What certifications do you hold?
We maintain certifications from WBENC, SBA, and NCMSDC as a minority-owned, woman-owned business enterprise.
Can you help with digital marketing strategies?
Yes, we specialize in digital marketing solutions including social media engagement, email automation, and content strategy development.
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