Business Details
11 Years
experience
Your Trusted Partner for Marketing Brokerage Solutions
Middlebridge Marketing has consistently grown while maintaining core values centered on excellence and client success. Founded by two industry-respected professionals, our curated team of sales and administrative experts takes a personalized approach to client representation. We specialize in providing customizable services for companies at every stage, with a focus on representing products and brands to CVS/Pharmacy across health, beauty, and general merchandise categories.Our team's deep understanding of CVS operations and commitment to collaborative problem-solving sets us apart in the brokerage industry. With proximity to CVS decision-makers and a reputation built on decades of service, we prioritize long-term relationships and quality support. Our services span retail analytics, customer service, supply chain expertise, and administrative tasks, all designed to help clients achieve measurable results.
Services
Retail Analytics
Customer Service
Sales & Marketing
Supply Chain
Administrative Support
Details
- Year established: 2015
Highlights and features
- We bring decades of industry experience and a proven track record with CVS/Pharmacy
- Our team provides personalized attention and customized service offerings
- We maintain daily proximity to CVS decision-makers and operations
- We guarantee results through data-driven strategies and analytics
- Our collaborative approach ensures continuous support across all business functions
What people say
Hidden gem
Nicest group
Business grow
Powerful influence
Excellent service
Services
Retail Analytics
Our Retail Analytics service provides comprehensive evaluation of distribution patterns, in-stock levels, pricing strategies, and promotional effectiveness. Using advanced tools like Circana and SKU-level analysis, we help optimize inventory management and forecast demand. Our team delivers actionable insights through monthly business reviews and promotional fund allocations to maximize retail performance.
Customer Service
We offer end-to-end customer service solutions including complaint resolution, sample requests, and online store maintenance. Our team ensures seamless communication between clients and retailers through dedicated support channels. We manage critical processes like meeting coordination, vendor P&L reviews, and deduction management to maintain smooth operations and client satisfaction.
Sales & Marketing
Our Sales & Marketing service focuses on strategic brand representation across national and store brands. With deep expertise in CVS operations, we develop customized go-to-market strategies and promotional campaigns. Our team leverages extensive product knowledge and relationships to secure optimal placement and drive growth for client products in competitive retail environments.
Supply Chain Expertise
We provide comprehensive supply chain management including purchase order tracking, shipping coordination, and inventory communication. Our logistics experts maintain direct contact with inventory personnel to ensure timely delivery and resolve distribution issues. We optimize order patterns and manage weekly vendor reports to maintain efficient supply chain operations.
Administrative Support
Our administrative services include item setup, portal management, and promotional planning. We handle complex processes like ECRM tool management, CVS promo submissions, and circular advertising. Our team ensures compliance with retail requirements through accurate documentation and maintains critical systems like STIBO and VFM portals for seamless operations.
People
Christine Regan-Davi
VP, Product Quest Logistics LLC
Recognized industry leader with extensive experience in product logistics and supply chain management. Christine has successfully leveraged Middlebridge Marketing's services to grow her business through strategic retail partnerships.
Lois Mizdal
National Account Manager
Seasoned account management professional who values personalized service and long-term partnerships. Lois has maintained a successful relationship with Middlebridge Marketing for retail representation at CVS and BJs.
Bob Terrell
VP of Global Sales, Dentek Oral Care
Global sales executive with deep understanding of consumer product distribution. Bob has achieved significant business growth through Middlebridge Marketing's expert representation and market insights.
Questions
What specific services does Middlebridge Marketing offer?
We provide retail analytics, customer service support, sales & marketing representation, supply chain management, and administrative services for brands working with CVS/Pharmacy.
Which retailers do you specialize in representing?
Our primary focus is representing brands at CVS/Pharmacy across all front store categories including healthcare, beauty, and general merchandise.
How do you ensure client success?
We combine personalized service with data-driven strategies, leveraging our proximity to CVS operations and decades of industry experience to deliver measurable results.
What makes your agency different from competitors?
Our boutique approach combines deep CVS expertise, dedicated account management, and comprehensive support services that larger firms can't match.
