Business Details
18 Years
experience
Expert Marketing Solutions for Construction & Manufacturing
Atlas Marketing was founded in 2008 with a mission to simplify complex stories for companies in construction, manufacturing, and related industries. Our team of dedicated marketers combines deep industry knowledge with data-driven strategies to create compelling narratives that drive growth. We prioritize listening to client needs, developing focused plans, and maintaining transparency through fee structures that align with project goals. With expertise spanning over three decades, we serve regional, national, and global clients, helping them enhance market share, strengthen revenues, and connect with their audiences.Our approach integrates traditional marketing with digital innovation, ensuring measurable results through continuous analysis and adaptation. Headquartered in Sewickley, PA, with a second office in Lititz, PA, we remain committed to delivering strategic partnerships and client-centric solutions.
Services
Marketing Strategy
Crisis Communications
Digital Marketing
Website Design
Social Media Management
Details
- Year established: 2008
Highlights and features
- 15+ years of experience in construction and manufacturing marketing
- Industry-specific expertise in complex storytelling and brand development
- Transparent project-based fee structures with no hidden costs
- Data-driven strategies that prioritize measurable campaign outcomes
- Senior-level team members maintain consistency from project start to finish
What people say
Industry knowledge from day one
Hands-on team approach
Excellent sales resource
Proactive posting schedule
Strategic crisis communications
Services
Marketing Strategy
Atlas Marketing develops customized strategies through comprehensive business analysis, market research, and data analytics. Our approach balances traditional marketing with digital innovation to create measurable campaigns. Clients benefit from transparent project-based pricing and senior-level team involvement throughout the process.
Crisis Communications
We prepare businesses for disruptions through crisis plan development, media training, and message planning. Our team manages reputation risks with proactive strategies and real-time response frameworks tailored to construction and manufacturing industries.
Digital Marketing
Our digital services include social media management, email marketing, CRM integration, and targeted advertising. We use analytics to optimize campaigns across platforms, focusing on lead generation and brand visibility for industrial clients.
Social Media Management
Atlas creates platform-specific content strategies to boost engagement and website traffic. Services include profile optimization, content calendars, and community management tailored to construction and manufacturing audiences.
Website Design
We build functional, industry-focused websites with mobile-first design principles. Our development includes content creation, SEO optimization, and ongoing maintenance to ensure digital presence aligns with business objectives.
People
Chris Martin
President
With over 15 years leading Atlas Marketing, Chris Martin specializes in construction industry storytelling. He co-hosts the Building PA Podcast and focuses on strategic client partnerships.
Beth Henry Martin
Vice President
Beth Henry Martin leads client relations and brand development at Atlas Marketing. Her expertise in manufacturing marketing helps simplify complex industry narratives for client success.
Maria Podgorski
Creative Director
Maria Podgorski oversees visual storytelling and brand identity projects. Her design leadership ensures cohesive brand experiences across digital and print platforms for industrial clients.
Susan Matson
Digital Marketing Director
Susan Matson manages digital campaigns and website development. She specializes in translating technical industry content into engaging online experiences that drive client growth.
Dan Rodgers
Public Relations Director
Dan Rodgers leads media relations and crisis communications strategies. His background in industrial PR helps clients maintain strong reputations through proactive messaging and media engagement.
Questions
What industries does Atlas Marketing specialize in?
We focus on construction, manufacturing, aerospace, automotive, biotech, healthcare, and industrial sectors where complex storytelling is required.
How does Atlas Marketing measure campaign success?
We use data analytics to track campaign goals, market share growth, and revenue improvements through continuous performance monitoring and client reporting.
Do you offer website development services?
Yes, we provide mobile-first website design, content creation, and ongoing maintenance tailored to construction and manufacturing industry needs.
What crisis communications support do you provide?
Our crisis services include plan development, media training, message planning, and real-time response strategies for industrial businesses.
How do you handle social media management?
We create platform-specific strategies, manage content calendars, and optimize engagement while aligning social media efforts with overall marketing goals.
Are your marketing plans customizable?
Yes, every strategy session is tailored to your business model, objectives, and industry challenges through collaborative planning exercises.
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