Business Details
7 Years
experience
Trusted Online Advertising Partner in Pittsburgh
HBT Digital was founded in 2019 with a clear mission: to transform online advertising into a predictable system for business growth. Based in Pittsburgh, PA, we specialize in programmatic advertising, search engine marketing, and social media advertising for small to medium-sized businesses across financial, legal, education, home services, technology, and B2B sectors. Our approach combines strategic clarity, rapid execution, and measurable results, focusing on lead generation rather than vanity metrics.With a track record of helping clients reduce cost per acquisition and scale revenue, we prioritize extreme ownership of campaign performance and weekly optimization to ensure continuous improvement. Our team brings deep industry expertise from corporate marketing roles in healthcare, education, and market research, delivering transparent communication and personalized attention to every client partnership.
Services
Programmatic Ads Management
Search Engine Marketing
Social Media Ads Management
Lead Generation Campaigns
Digital Advertising Strategy
Connected TV Advertising
PPC Campaign Management
Audience Targeting
Conversion Tracking
Campaign Optimization
Details
- Year established: 2019
Highlights and features
- We focus exclusively on measurable lead generation, not vanity metrics
- Our team combines 10+ years of corporate marketing experience with technical expertise
- Weekly campaign optimization ensures continuous performance improvement
- Pittsburgh-based agency with nationwide digital marketing capabilities
- Transparent communication with monthly campaign performance recaps
What people say
Responsive and listen to needs
Most effective marketing company
Predictable lead generation system
Transparent and teach clients
Improved PPC campaigns
Services
Programmatic Ads Management
Our programmatic advertising solutions deliver targeted campaigns across connected TV platforms like Hulu and Roku, audio streaming services including Spotify, and premium display networks. We create custom audience segments using owned data to maximize conversion potential while maintaining strict budget controls. Clients benefit from real-time performance tracking and weekly optimization to ensure maximum ROI.
Search Engine Marketing
We develop strategic Google Ads campaigns focused on generating qualified leads through precise keyword targeting and conversion-optimized landing pages. Our approach combines search, display, and video ad formats with remarketing capabilities to capture high-intent audiences. Continuous A/B testing and bid strategy adjustments ensure optimal cost-per-lead metrics across all campaign phases.
Social Media Ads Management
Our social media advertising services cover Meta platforms, LinkedIn, and X with customized creative assets and audience targeting strategies. We build comprehensive funnels that guide users from awareness to conversion while tracking meaningful actions like form submissions and website calls. Campaigns are optimized weekly based on engagement metrics and conversion data to improve performance over time.
People
RJ Huebert
Founder & Managing Principal
RJ founded HBT Digital in 2019 after a decade in corporate marketing roles across healthcare and education sectors. He holds a Master's in Strategic Communication Management from University of South Florida and specializes in digital audience targeting. With experience scaling campaigns for financial institutions and B2B companies, he focuses on delivering measurable ROI through data-driven strategies.
Questions
What digital advertising platforms do you work with?
We manage campaigns across Google Ads, Meta platforms, LinkedIn, X, programmatic networks, and connected TV services like Hulu and Roku.
What industries do you specialize in?
We focus on financial services, legal firms, home service providers, educational institutions, technology companies, and B2B organizations.
What's your minimum monthly budget?
We recommend starting at $1,000/month, with optimal results typically seen at higher investment levels depending on campaign complexity.
How do you measure campaign success?
We track actionable metrics like cost per lead, conversion rates, and revenue attribution rather than vanity metrics like impressions.
What's your contract commitment?
Our agreements start with a 6-month minimum term, followed by month-to-month continuation with no long-term lock-in.
