Business Details
20 Years
experience
Your Trusted Partner for Advertising Solutions
Ad Roll is a connected advertising platform designed to help marketers drive revenue through innovative technology and strategic solutions. With over 16 years of experience, we leverage proprietary AI engines to optimize campaign performance across multiple channels, including connected TV, display, mobile, and social platforms. Our platform strengthens advertising efforts by integrating with existing tech stacks, enabling businesses to utilize their current teams, budgets, and data for maximum impact. We specialize in full-funnel, multi-channel campaigns that build brand awareness, deepen customer engagement, and foster loyalty. Our award-winning support team provides ongoing strategic guidance, ensuring clients stay ahead in a rapidly evolving digital landscape.Ad Roll future-proofs advertising strategies by prioritizing consumer trust and privacy compliance while maintaining high ROI. Trusted by over 110,000 global brands, we combine machine learning expertise with industry-leading tools like cross-channel attribution and GTM orchestration. Our solutions cater to diverse industries, including retail, B2B, hospitality, finance, and nonprofits. From retargeting campaigns that re-engage site visitors to account-based marketing for B2B pipeline generation, we deliver tailored strategies that align with business goals. As part of NextRoll, Inc., we maintain a commitment to innovation while upholding equal opportunity employment practices.
Services
Multi-Channel Advertising
AI-Powered Campaigns
Cross-Channel Attribution
Account-Based Marketing
Video Advertising
Retargeting Solutions
Brand Awareness Campaigns
GTM Orchestration
Buyer Insights Analysis
Connected TV Ads
Details
- Year established: 2006
Highlights and features
- We offer 16+ years of machine learning expertise in digital advertising.
- Our platform connects seamlessly with existing tech stacks and data sources.
- We provide award-winning strategic support from digital advertising experts.
- Our AI engines optimize campaign performance across 10+ advertising channels.
- We future-proof campaigns for privacy-forward digital environments.
What people say
Award-winning support team
AI-powered campaign optimization
Strong cross-channel performance
Effective retargeting solutions
Seamless tech integrations
Services
Video Advertising
Create engaging video ads that capture attention through motion and sound. Our platform provides access to premium ad inventory across millions of websites and apps. Video campaigns help brands demonstrate products visually while improving conversion rates through dynamic storytelling.
Account-Based Marketing
Generate and close B2B pipeline with targeted account-based marketing strategies. Our ABM platform enables multi-channel engagement and revenue impact reporting. We help businesses accelerate sales cycles through precise targeting of high-value accounts with customized campaigns.
Cross-Channel Attribution
Measure campaign effectiveness across connected TV, display, mobile, and social platforms. Our attribution tools help marketers understand customer journeys and optimize budget allocation. This solution provides actionable insights into which channels drive conversions and revenue growth.
AI-Powered Campaigns
Leverage proprietary AI engines for campaign optimization and performance prediction. Our technology automates complex marketing tasks while maintaining strategic control. The platform continuously learns from data to improve targeting accuracy and maximize return on ad spend.
Brand Awareness Campaigns
Introduce products to ideal consumers through strategic awareness-building initiatives. Our platform identifies high-potential audiences and delivers targeted messaging across digital channels. These campaigns focus on expanding market reach while establishing brand recognition among new customer segments.
Questions
What advertising channels does AdRoll support?
AdRoll supports 10+ channels including connected TV, display, mobile, native, social, and video platforms. Our platform integrates with major ad exchanges and publishers for comprehensive reach.
How does AdRoll's AI improve campaign performance?
Our proprietary AI engines analyze 16+ years of marketing data to optimize targeting, budget allocation, and creative elements in real-time, improving campaign effectiveness across all channels.
Can AdRoll integrate with existing marketing tools?
Yes, our platform connects with major CRM systems, analytics tools, and marketing platforms to create a unified advertising ecosystem that enhances existing tech investments.
What industries does AdRoll serve?
We work with retail, B2B, hospitality, finance, D2C, nonprofit, and agency sectors. Our solutions adapt to specific industry requirements while maintaining cross-channel effectiveness.
How does AdRoll handle privacy compliance?
Our technology maintains ad relevance while respecting consumer privacy through contextual targeting and compliance with global data protection regulations like GDPR and CCPA.
