Business Details
34 Years
experience
Trusted LGBTQ Market Research & Insights Since 1992
Founded in 1992 by Thomas Roth and David Paisley, Community Marketing & Insights (CMI) has established itself as the world's leading LGBTQ market research firm. Our 25+ years of experience have enabled us to pioneer groundbreaking research that helps corporations, organizations, and governments authentically connect with the LGBTQ community. We specialize in identifying and quantifying market opportunities within this diverse and influential demographic, which holds nearly $1 trillion in buying power in the United States alone. Our team of certified experts employs rigorous methodologies to deliver actionable insights, including annual community surveys with global participation, customized research studies, and targeted training programs.As a 100% LGBTQ-owned and operated business, we maintain deep community connections through partnerships with advocacy groups and participation in industry events. Our commitment to diversity and inclusion is reflected in our NGLCC certification and our role as a U.S. Federal Contractor Verified Vendor. We provide clients with measurable return on investment by aligning their marketing strategies with the evolving needs of the LGBTQ community across generations, ethnicities, and family structures.
Services
LGBTQ Community Surveys
Custom Market Research
Corporate Training Programs
Annual Symposium
Diversity Supplier Services
Tourism & Hospitality Research
Media Partnerships
Public Speaking Engagements
Customized Research Studies
Community Engagement Consulting
Details
- Year established: 1992
Highlights and features
- We have over 25 years of experience in LGBTQ market research.
- Our team includes certified experts with extensive industry knowledge.
- We are 100% LGBTQ-owned and operated.
- Our research panel is the largest and most representative of the LGBTQ community.
- We offer customized training programs for corporate diversity initiatives.
Associations and certifications
- NGLCC-Certified LGBT Business Enterprise
What people say
Groundbreaking research
Actionable insights
Industry-leading expertise
Authentic connections
Measurable ROI
Services
LGBTQ Community Surveys
Our annual community surveys with 32,000+ participants from 130 countries provide comprehensive insights into LGBTQ consumer behavior. These studies help companies understand buying patterns, brand perceptions, and engagement opportunities within this diverse demographic. Our methodology ensures accurate representation across generations, ethnicities, and family structures.
Corporate Training Programs
Customized educational programs for sales, marketing, and HR teams focus on effective LGBTQ engagement strategies. We deliver interactive workshops covering marketing best practices, inclusive communications, and community relationship building through both on-site and remote formats. Training content is tailored to specific organizational needs and industry contexts.
Custom Market Research
Tailored research projects help clients quantify market opportunities and develop data-driven strategies. Our services include panel recruitment, survey design, and analysis of consumer preferences across product categories. This approach enables companies to measure and maximize their LGBTQ market ROI through evidence-based decision making.
Annual Symposium
Our signature LGBTQ Marketing & Advertising Symposium connects professionals with industry leaders through presentations, case studies, and networking opportunities. The event features expert panels on emerging trends, marketing innovations, and research findings that shape effective LGBTQ outreach strategies for global brands.
Diversity Supplier Services
As an NGLCC-certified enterprise, we help companies meet diversity supplier requirements while accessing specialized LGBTQ market expertise. Our services support corporate diversity initiatives through verified business partnerships that enhance both community engagement and procurement compliance.
People
Thomas Roth
President
Co-founder with 25+ years of experience in LGBTQ market research, leading development of industry-defining studies and strategic client partnerships that have shaped corporate engagement with the LGBTQ community globally.
David Paisley
Senior Research Director
Co-founder and 20+ year veteran of LGBTQ research, specializing in translating community insights into actionable marketing strategies that have driven major corporate sponsorships and inclusive advertising campaigns.
Lu Xun
Quantitative Research Director
Specializes in statistical analysis of LGBTQ market trends, with notable contributions to expanding research understanding in international markets including China's LGBTQ consumer landscape.
Glen Fishman
Projects Director
23-year veteran managing tourism and hospitality research initiatives, instrumental in developing global LGBTQ travel standards and educational programs that have transformed industry welcoming practices.
Questions
What services does CMI offer for corporate diversity initiatives?
We provide market research, customized training programs, and supplier diversity solutions to help companies authentically engage with the LGBTQ community.
How does CMI conduct LGBTQ market research?
Through annual community surveys with 32,000+ participants, custom studies, and panel research that captures diverse perspectives across generations and geographies.
Can companies access CMI's research findings?
Yes, we offer free report downloads and customized research access to help businesses understand LGBTQ consumer behavior and market opportunities.
Does CMI provide training for marketing teams?
We offer customized training programs ranging from 30-minute presentations to half-day workshops focused on effective LGBTQ marketing strategies.
Is CMI an LGBTQ-owned business?
Yes, we are 100% LGBTQ-owned and operated, with NGLCC certification as a LGBT Business Enterprise.
How can companies participate in CMI events?
Our annual LGBTQ Marketing Symposium in New York City is available by invitation, featuring industry experts and networking opportunities for marketing professionals.
