Business Details
12 Years
experience
Expert Heavy Construction Marketing Services in Morgantown, PA
Fraley Construction Marketing was founded in 2014 with a singular focus on serving the heavy construction industry. Our team combines decades of marketing expertise with deep industry knowledge, having worked across construction equipment manufacturing, heavy civil contracting, and material supply sectors. We specialize in creating targeted content strategies that leverage social media, public relations, and digital marketing to build brand authority and generate leads.Our approach prioritizes technical accuracy and practical storytelling over generic marketing tactics, ensuring content resonates with construction professionals. With a proven track record of collaborating with industry leaders, we deliver measurable results through customized solutions tailored to the unique challenges of heavy construction businesses.
Services
Social Media Management
Strategic Marketing
Website Development
Public Relations
Content Marketing
Email Marketing
Details
- Year established: 2014
Highlights and features
- We have over 10 years of specialized experience in heavy construction marketing
- Our team combines marketing expertise with technical understanding of construction operations
- We focus on practical storytelling rather than generic advertising approaches
- We maintain relationships with leading construction industry publications
- We offer hands-on management of all digital marketing channels
What people say
Industry knowledge
Effective marketing
Reliable service
Proven results
Technical expertise
Services
Social Media Management
We create and manage targeted social media campaigns for heavy construction companies. Our approach combines industry-specific knowledge with platform optimization to build professional networks and generate qualified leads. Services include content creation, account management, and strategic follower development across LinkedIn, Facebook, and Instagram.
Strategic Marketing
We develop customized marketing strategies leveraging our dual expertise in construction and digital marketing. Our approach focuses on practical storytelling and technical communication to position clients as industry leaders. Services include campaign planning, content strategy development, and targeted audience engagement for construction equipment manufacturers and contractors.
Website Development
We build industry-specific websites using WordPress with integrated SEO and content strategy. Our process includes strategic planning, industry-tailored copywriting, and technical optimization to create functional digital assets. Services cover complete website development from initial strategy through launch and ongoing maintenance training.
Public Relations
We manage public relations campaigns focused on construction industry reputation building. Our services include press release development, job story campaigns, and media relations with trade publications. We leverage established relationships with construction media editors to secure placements that enhance brand authority and market visibility.
Content Marketing
We produce technical content tailored to heavy construction audiences including job stories, blog posts, and technical writing. Our approach combines engineering knowledge with storytelling skills to explain complex construction concepts. Services include content strategy development and placement in industry publications to build thought leadership.
People
Brian Fraley
Founder
With over 30 years in construction marketing, Brian combines industry expertise with digital strategy. He specializes in content creation, public relations, and technical communication for heavy construction firms. His background includes hands-on experience with construction operations and business development.
Questions
Do you work with companies outside the heavy construction industry?
No, we exclusively serve heavy construction companies including equipment manufacturers, contractors, and material suppliers.
What makes your marketing approach different?
We focus on technical storytelling and practical communication rather than generic advertising, leveraging deep industry knowledge to create authentic content.
Can you help with both digital and traditional marketing?
Yes, we combine digital strategies with traditional PR and print media placements to create comprehensive marketing campaigns for construction firms.
How do you measure marketing success?
We track lead generation, media placements, website traffic growth, and audience engagement metrics tailored to construction industry benchmarks.
Do you handle complete marketing campaigns or individual services?
We offer both full-service campaign management and individual services like website development or social media management based on client needs.
