Business Details
15 Years
experience
Your Trusted Livestock Marketing Partner
Established in 2011 by Kyla Fawcett, Focus Marketing Group has evolved from a passion for livestock photography into a market-leading agency dedicated to transforming livestock industry marketing. Our journey began on a South Dakota farm, where Kyla's early fascination with cattle photography grew into a professional career at the American Maine-Anjou Association before launching our full-service agency. Today, our innovative team combines decades of agricultural expertise with cutting-edge marketing strategies to deliver tailored solutions that elevate brands and drive measurable results.We specialize in creating authentic visual content, strategic digital campaigns, and comprehensive branding initiatives that resonate with target audiences across the livestock sector. Our commitment to excellence is reflected in our decade-long track record of helping clients achieve tangible growth through personalized service and industry-specific insights.
Services
Photography
Videography
Graphic Design
Web Development
Social Media Management
Details
- Year established: 2011
Highlights and features
- We offer unmatched expertise in livestock market-specific marketing strategies
- Our team provides tailored approaches to meet unique agricultural business needs
- We combine creative excellence with proven industry knowledge
- Our services cover the complete marketing lifecycle from concept to execution
- We maintain long-term client partnerships built on agricultural industry understanding
What people say
Wonderful job
Great communication
Professional photos
Highly recommend
Marketing elevated
Services
Photography
Our livestock photography captures authentic, high-quality images that showcase animals' best features to attract target buyers. Using specialized techniques developed through years of agricultural experience, we create visually compelling content that translates to measurable sales increases. Clients benefit from our deep understanding of livestock presentation standards and market expectations.
Videography
Professional video services combine cinematic quality with strategic storytelling to showcase livestock operations and sales events. Our field staff captures dynamic footage that highlights animal characteristics while our editors create engaging content that drives buyer interest. Videos are optimized for both digital marketing and live presentation contexts.
Graphic Design
Custom design solutions create cohesive brand identities that stand out in competitive livestock markets. Services include advertisement creation, catalog design, logo development, and signage solutions tailored to agricultural industry requirements. Our designs balance visual appeal with functional marketing effectiveness.
Web Development
Search engine optimized websites provide mobile-responsive platforms for showcasing livestock operations. Each site is customized to reflect brand identity while ensuring technical performance across devices. Development includes integrated marketing tools and content management systems for ongoing business use.
Social Media Management
Strategic social media plans build audience engagement through behind-the-scenes content, event promotion, and sales updates. Our team creates content calendars aligned with marketing goals while maintaining consistent brand voice across platforms. Services include analytics tracking and campaign optimization.
People
Kyla Fawcett
Owner and Field Staff
Founder with agricultural journalism background and livestock photography expertise. Developed agency from passion project to industry leader over decade-long career.
Kensie Meredith
Project Manager
Coordinates marketing projects with organizational expertise. Ensures timely delivery of client campaigns while maintaining quality standards.
Amanda Holt
Graphic Design
Creative designer specializing in agricultural industry visual communications. Translates marketing concepts into compelling print and digital assets.
Alexis Rumford
Field Staff and Design
Multi-disciplinary team member handling both on-site photography and design implementation. Combines technical and creative skills for comprehensive marketing solutions.
Tia Schram
Field Staff and Social Media
Social media strategist managing digital engagement initiatives. Captures field content and develops platform-specific marketing strategies for livestock businesses.
Questions
What livestock marketing services do you offer?
We provide photography, videography, graphic design, web development, and social media management tailored specifically for livestock businesses.
How do you customize marketing strategies for agricultural clients?
Our team works closely with each client to understand their specific operation needs before developing targeted marketing solutions.
Do you serve clients outside the United States?
Yes, we work with livestock businesses across North America including Canada and various US locations.
What makes your livestock photography different?
Our photographers combine technical expertise with deep industry knowledge to capture images that directly appeal to target buyers.
How do you handle event coverage for livestock shows?
We provide comprehensive event documentation including promotional materials, live coverage, and post-event marketing assets.
Can you help with both digital and print marketing materials?
Yes, our services cover the complete marketing spectrum from website development to physical promotional materials.
