Business Details
22 Years
experience
Award-Winning Marketing Agency in Tampa & Pittsburgh
Founded in 2004, Odato Marketing has evolved from a small Sarasota advertising agency into a nationally recognized leader with offices in Tampa Bay and Pittsburgh. Our team of 26 full-time marketing professionals and long-term contractors specializes in integrated marketing strategies that prioritize client success over creative output. We developed the 'Outsmart, Not Outspend' methodology to help challenger brands compete effectively while maintaining fiscal responsibility. Our expertise spans healthcare, education, manufacturing, and consumer goods sectors, with a proven track record of delivering measurable results through data-driven campaigns. We maintain strict adherence to core values of integrity, innovative thinking, and client-centric service delivery.Our multidisciplinary team combines award-winning creative capabilities with technical proficiency in digital marketing, video production, and public relations. We emphasize building enduring brand value through content marketing while strategically leveraging paid media channels. Our collaborative approach ensures seamless execution across all marketing channels, from traditional media to advanced digital targeting. With over 100 successful brand partnerships, we focus on creating exponential growth through incremental marketing victories. Our commitment to transparency and ethical practices has earned us recognition as a trusted partner for both emerging and established organizations.
Services
Digital Marketing
Video Production
Public Relations
Web Design
Advertising
Branding
Inbound Marketing
Media Planning
Social Media
Market Research
Details
- Year established: 2004
Highlights and features
- We offer 20+ years of experience across multiple industries including healthcare and education
- Our team developed the proprietary 'Outsmart, Not Outspend' marketing methodology
- We maintain a 95% client retention rate through proven campaign effectiveness
- Our full-service agency handles all aspects from strategy to execution
- We guarantee measurable ROI with data-backed marketing approaches
Associations and certifications
- FPRA Grand All Image Award
What people say
Blown expectations
Powerhouse of expertise
Outperformed expectations
Professionalism and high-caliber work
Best exposure ever
Services
Digital Marketing
Our digital marketing services combine content strategy with advanced analytics to drive measurable business growth. We create targeted campaigns that improve search visibility, increase website traffic, and generate qualified leads. Our team specializes in SEO, PPC advertising, and social media marketing tailored to specific industry needs.
Video Production
From concept to final edit, our video production team creates compelling content that engages audiences and supports marketing objectives. We produce everything from short-form social media videos to full-scale television commercials with professional-grade production values. Our work consistently achieves top search rankings and audience engagement metrics.
Public Relations
Award-winning public relations services that build brand authority and manage organizational reputation. We develop strategic communication plans for media relations, crisis management, and brand positioning. Our team has earned prestigious industry recognition for campaign effectiveness and media outreach success.
Web Design
We create responsive, conversion-focused websites that integrate with comprehensive digital marketing strategies. Our designs emphasize user experience while supporting SEO and content marketing objectives. Each website includes analytics integration and ongoing performance optimization.
Advertising
Full-service advertising solutions that combine creative excellence with strategic media placement. We develop integrated campaigns across traditional and digital channels to maximize brand visibility. Our approach focuses on measurable ROI through targeted messaging and performance tracking.
People
Rich Odato
President & Chief Creative Officer
Marketing leader with 20+ years experience developing award-winning campaigns. Specializes in brand strategy and creative direction for healthcare and education sectors. Recognized for innovative approaches to marketing challenges.
Bruce Downing
Vice President/General Manager
Seasoned marketing executive with expertise in agency operations and client relations. Brings strategic leadership to project execution and team management. Focuses on maintaining high service standards across all client engagements.
Becca Dahmen
Director of Client Service
Client service expert with extensive experience managing cross-functional marketing teams. Specializes in ensuring client satisfaction through clear communication and project execution excellence. Focuses on building long-term client relationships.
Questions
What industries does Odato Marketing specialize in?
We specialize in healthcare, education, manufacturing, and consumer brands. Our team has developed advanced practices in these sectors to deliver tailored marketing solutions that address specific industry challenges.
What makes your marketing approach different?
Our 'Outsmart, Not Outspend' methodology focuses on strategic efficiency rather than budget size. We combine data-driven insights with creative excellence to maximize marketing ROI through targeted, measurable campaigns.
Do you work with national or local businesses?
We serve clients nationwide from our Tampa Bay and Pittsburgh offices. Our team has experience working with both local businesses and national organizations across various industries.
What marketing services do you offer?
We provide full-service marketing including advertising, digital marketing, video production, public relations, web design, and social media management. All services are integrated for cohesive campaign execution.
How do you measure marketing success?
We use data analytics to track campaign performance against specific KPIs. Our approach focuses on measurable outcomes like lead generation, engagement rates, and overall ROI for every marketing initiative.
Videos
