Business Details
12 Years
experience
Custom Marketing Solutions for American Manufacturers
Huff Industrial Marketing is a specialized marketing agency dedicated to supporting small U.S. manufacturers. Founded in 2014, our mission is to amplify the stories of American manufacturers through custom-built websites and strategic marketing programs. With over two decades of industry experience, we focus exclusively on job shops and OEMs, crafting compelling narratives that highlight their unique value, history, and expertise.Our team combines deep knowledge of industrial marketing with a commitment to quality, ensuring every projectfrom website design to ongoing campaignsdrives trust, visibility, and growth. We pride ourselves on delivering tailored solutions that resonate with target audiences while maintaining a client-centric approach rooted in transparency and results.
Services
Custom Websites
Ongoing Marketing
Content Creation
SEO Strategy
LinkedIn Management
Photography Services
Conversion Reporting
Details
- Year established: 2014
Highlights and features
- No templates or outsourcingevery project is custom-built in-house.
- 20+ years of industrial marketing expertise focused on manufacturers.
- Proven results in driving RFQs, website traffic, and sales growth.
- Full-service team handles strategy, copy, design, and technical execution.
- Woman-owned agency with a focus on supporting U.S. manufacturing jobs.
What people say
Flawless execution
Steady stream of inquiries
Proactive and responsive
Excellent work
Significant sales growth
Services
Custom Build Websites
Crafting strategically written, designed, and developed WordPress websites tailored for industrial audiences. Our process includes facility tours, brand analysis, and custom copy to highlight your unique story. Services encompass discovery, strategy, original copy, design, development, and launch support. Clients report increased RFQs and visibility post-launch.
Ongoing Marketing
Long-term awareness and trust-building through custom programs addressing marketing challenges. Includes content marketing, PPC campaigns, PR, and weekly conversion reporting. Services align sales and marketing efforts while ensuring brand consistency across channels. Clients see measurable growth in leads and sales over time.
la Carte Marketing
Flexible marketing solutions for specific projects, including copywriting, design, newsletter management, LinkedIn page optimization, and website reviews. Services are delivered in-house with fixed timelines and budgets. Ideal for manufacturers needing targeted support without long-term commitments.
Conversion Reporting
Weekly reports tracking RFQs, contact form submissions, email clicks, and call data using Matomo Analytics. Provides actionable insights into lead sources, landing pages, and campaign effectiveness. Standard for ongoing marketing clients focused on lead generation and ROI measurement.
Professional Photography
Industrial photography services to enhance website credibility and trust. Includes facility tours, product shots, and team portraits. Art-directed by our team to align with brand messaging. Critical for manufacturers aiming to showcase precision and quality through visual content.
People
Dianna Huff
Founder and President
With 27 years of experience in industrial marketing, Dianna founded Huff Industrial Marketing in 2014. She specializes in crafting strategic narratives for small manufacturers, combining storytelling with SEO and data-driven marketing. Her work has driven significant growth for clients across sectors like aerospace, defense, and robotics.
Rachel Cunliffe
Designer & Creative Director
Rachel brings 21 years of web design experience, blending data science with creative direction. She holds a BS in statistics and focuses on user-centric design that aligns with client branding and drives lead generation through intuitive interfaces.
Stephen Merriman
Developer & Technical Support
Stephen oversees WordPress development, ensuring fast, secure, and glitch-free websites. With expertise in backend systems, he provides technical support, site maintenance, and training, contributing to seamless client experiences from development to launch.
Al Ferreira
Industrial Photographer
Based in Hartford, CT, Al specializes in industrial photography and videography. His work captures manufacturing processes and products, enhancing client websites with professional visuals that communicate quality and precision.
Art Sesnovich
Public Relations
Art brings decades of PR experience, securing media placements and podcast interviews for clients. His award-winning approach amplifies client visibility through trade publications and strategic public relations campaigns tailored to industrial audiences.
Questions
What types of manufacturers do you work with?
We specialize in small U.S. manufacturers, typically with 50 employees or fewer, including job shops and OEMs across industries like aerospace, defense, and industrial equipment.
What services do you offer?
We provide custom website development, ongoing marketing programs, content creation, SEO, PPC, PR, LinkedIn management, and à la carte project support tailored to industrial businesses.
How do you measure marketing success?
We track RFQs, contact form submissions, email clicks, and call data through weekly conversion reports using Matomo Analytics to provide actionable insights and ROI metrics.
Can you help with photography for my website?
Yes, we offer professional industrial photography services, including facility tours, product shots, and team portraits, art-directed to align with your brand messaging.
Are your services available outside the U.S.?
Our focus is on U.S.-based manufacturers, but we can collaborate with international clients through remote consultations and digital project management tools.
How long does a website project take?
Timelines vary by scope but typically range from 3–6 months, including discovery, strategy, design, development, and launch phases with regular client updates.
