Because most businesses and their owners view their local broadcast TV stations as just that, TV stations, many overlook these media giants, wrongly assuming that all they do is Television Advertising. Businesses and their owners haven't quite caught on that these sleeping media giants were never sleeping at all, rather gathering proven technology companies into their fold until one day, they would make themselves known to the business world.
DigitalFIRST, provides consulting on Local Broadcast TV and Digital Media services, using advanced analytics, and is partnered with the largest Media Group in the nation, Nexstar Media Group. With more than 10,000 business clients in over 116 markets, the Proprietary Data, Direct to Publisher Data and 3rd Party data purchasing power of this media giant is unmatched, which ultimately means more efficient targeting and a better ROI for each campaign.
DigitalFIRST, provides consulting on Local Broadcast TV and Digital Media services, using advanced analytics, and is partnered with the largest Media Group in the nation, Nexstar Media Group. With more than 10,000 business clients in over 116 markets, the Proprietary Data, Direct to Publisher Data and 3rd Party data purchasing power of this media giant is unmatched, which ultimately means more efficient targeting and a better ROI for each campaign.
Services
Our Concept
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Actively serving in a Digital Media Sales capacity for over 25 years, Russ Parsley has seen a tremendous paradigm shift in how business marketing is done.
DigitalFIRST believes that every business has a real shot at taking back lost or its desired 'unfair mind & market share' in their industry, if, and only if they make Digital Media their first marketing strategy.
Notice we don't believe it should be the only marketing strategy.
Why? Have you ever heard "He is a fool which will adventure all his goods in one ship."
DigitalFIRST believes that every business has a real shot at taking back lost or its desired 'unfair mind & market share' in their industry, if, and only if they make Digital Media their first marketing strategy.
Notice we don't believe it should be the only marketing strategy.
Why? Have you ever heard "He is a fool which will adventure all his goods in one ship."
Testimonials
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Meet Bruce Marion, Owner, The Boat Shoppe in Fresno, CA. Bruce shares his experience of working with Russ Parsley, as well as the overall success of his advertising campaign.
A true business partner, Russ helps provide valuable insight into media marketing that is so important for a small business like ours.
I can always trust him to be direct and honest, allowing me to make our buying decisions with the confidence knowing I'm putting our resources where they will be best spent for maximum return.
A true business partner, Russ helps provide valuable insight into media marketing that is so important for a small business like ours.
I can always trust him to be direct and honest, allowing me to make our buying decisions with the confidence knowing I'm putting our resources where they will be best spent for maximum return.
Panda DJs
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Since 1987, Russ Parsley has performed as a Radio | Night Club | Private & Corporate Events DJ.
WKZQ 101.7 FM - Myrtle Beach, SC, was the very first radio station where Russ earned the opportunity, from Program Director Johnny D, to crack his first microphone, professionally.
And 33 years later, Russ is still at it.
Sierra Jane, Born in the Bay Area, Raised in Colorado and Santa Barbara, is a Central San Joaquin Valley award-winning hair and makeup artist.
Sierra Jane has also worked on two local films as the key production makeup artist on each set.
WKZQ 101.7 FM - Myrtle Beach, SC, was the very first radio station where Russ earned the opportunity, from Program Director Johnny D, to crack his first microphone, professionally.
And 33 years later, Russ is still at it.
Sierra Jane, Born in the Bay Area, Raised in Colorado and Santa Barbara, is a Central San Joaquin Valley award-winning hair and makeup artist.
Sierra Jane has also worked on two local films as the key production makeup artist on each set.
Videos
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Introducing Nexstar Digital - With over 17 years of experience in the Digital Spectrum, paired with Russ Parsley's 25+ years of experience selling digital media strategies to small and medium sized businesses successfully supporting their business sales and revenue growth.
Regardless where or how hard you search, you're not likely to locate this much experience anywhere else.
Play the video to learn more.
Watch this overview of 16 opportunities your business has to work with Nexstar in the digital arena.
Regardless where or how hard you search, you're not likely to locate this much experience anywhere else.
Play the video to learn more.
Watch this overview of 16 opportunities your business has to work with Nexstar in the digital arena.
Research
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Today, more and more research firms continue to drive home the power of local broadcast television and digital media.
For that reason, we've created this research section linking to the original articles or website where the complete information can be found.
Candidates continue to derive tangible, winning results from local broadcast television.
Tuesday's dominant reliance on TV, over all other media platforms, demonstrates that voters rely on local broadcast TV to inform their voting decisions.
For that reason, we've created this research section linking to the original articles or website where the complete information can be found.
Candidates continue to derive tangible, winning results from local broadcast television.
Tuesday's dominant reliance on TV, over all other media platforms, demonstrates that voters rely on local broadcast TV to inform their voting decisions.
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