The success of your business today can be marked by an increase in sales, or awareness or marketshare. But it should also be defined by the depth and breadth of your connections with customers, partners and vendors. This community of influences is the next frontier in marketing and Pathway Marketing is here to take you on that journey. We want to work with you to build a plan to meet your business and revenue goals.
Our mission is to create an integrated sales and marketing strategy and execution plan that provides quantifiable results. In marketing, we understand that sales and marketing are not always aligned, resources can be scarce, while expectations are unyielding. We understand that marketing groups have enormous pressure to deliver valuable, tangible and immediate programs, solutions and ultimately, results, to the business.
We are here to deliver those results! With more than 20 years of Technology and Alliance Marketing experience, we have deep experience with the most influential companies and technologies on the market, including Cloud, Data Center, Virtualization and Networking.
Our mission is to create an integrated sales and marketing strategy and execution plan that provides quantifiable results. In marketing, we understand that sales and marketing are not always aligned, resources can be scarce, while expectations are unyielding. We understand that marketing groups have enormous pressure to deliver valuable, tangible and immediate programs, solutions and ultimately, results, to the business.
We are here to deliver those results! With more than 20 years of Technology and Alliance Marketing experience, we have deep experience with the most influential companies and technologies on the market, including Cloud, Data Center, Virtualization and Networking.
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Who We Are
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Pathway Marketing offers nearly 20 years of high-+tech marketing experience and skills that translate into a quick and seamless integration with your team, and maximize your time to market.
One of our strongest assets is our ability to rapidly establish relationships with key players throughout an organization, which enables us to provide immediate value and results.
Communication is one of our most deeply-rooted disciplines.
To ensure our clients have the timeliest status of projects, we can provide incremental updates including project summary, timelines, budget updates, issues tracking and new findings.
One of our strongest assets is our ability to rapidly establish relationships with key players throughout an organization, which enables us to provide immediate value and results.
Communication is one of our most deeply-rooted disciplines.
To ensure our clients have the timeliest status of projects, we can provide incremental updates including project summary, timelines, budget updates, issues tracking and new findings.
Services
Report
Our strongest assets is the ability to rapidly establish relationships with key players throughout an organization, which enables us to provide immediate value and results.
Our relationship skills translate into seamless integration with your team, and maximize your time to market.
Objective: Clearly define program objectives based on business goals, budget, timeline and measurement.
Communications: A comprehensive communication must include all audiences, all mediums, and specific message to each audience.
Our relationship skills translate into seamless integration with your team, and maximize your time to market.
Objective: Clearly define program objectives based on business goals, budget, timeline and measurement.
Communications: A comprehensive communication must include all audiences, all mediums, and specific message to each audience.
Areas of Expertise
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Cloud is the hottest technology since wireless internet.
Most high tech companies have a cloud offering or they are devising their cloud strategy and policies.
Pathway Marketing has worked with some of the largest cloud infrastructure providers in the market.
We have created comprehensive sales enablement, partner enablement and marketing resources to support their cloud programs.
The trick to creating a cloud marketing plan is to understand both the cloud infrastructure features and how customers will interact with the cloud.
Most high tech companies have a cloud offering or they are devising their cloud strategy and policies.
Pathway Marketing has worked with some of the largest cloud infrastructure providers in the market.
We have created comprehensive sales enablement, partner enablement and marketing resources to support their cloud programs.
The trick to creating a cloud marketing plan is to understand both the cloud infrastructure features and how customers will interact with the cloud.
Success Stories
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Created Cisco's Cloud Marketing Strategy for emerging markets that focused on solution refinement, sales enablement, marketing strategy and execution plan.
Defined and executed VMware and HP's "Focus Fifteen" Program that focused on providing joint solution training and marketing programs to the top 15 channel partner that resulted in a 20:1 ROI.
Developed marketing plan for Cisco's low end routers that resulted in the fastest ramping product in Cisco's history.
Created comprehensive marketing plans between Strategic Alliance, e.g.
Defined and executed VMware and HP's "Focus Fifteen" Program that focused on providing joint solution training and marketing programs to the top 15 channel partner that resulted in a 20:1 ROI.
Developed marketing plan for Cisco's low end routers that resulted in the fastest ramping product in Cisco's history.
Created comprehensive marketing plans between Strategic Alliance, e.g.
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