Business Details
23 Years
experience
Specialized B2B Marketing & Sales Services for Industrial Markets
GrowthPoint is a specialized B2B marketing and sales services firm with deep expertise in industrial, construction, and utility markets. Founded in 2003 by Bruce Hammond, our team combines decades of industry experience with proprietary technology to deliver measurable results. We focus on aligning marketing strategies with sales objectives through customized solutions like lead management, demand generation, and sales enablement tools.Our approach emphasizes transparency, accountability, and continuous improvement, treating marketing as an investment rather than an expense. With a virtual agency model, we assemble expert teams tailored to client needs while maintaining cost efficiency. Our clients benefit from our proven track record in driving sales success across multi-channel environments.
Services
B2B Marketing Strategy
Sales Enablement
Lead Management
Demand Generation
Content Marketing
Details
- Year established: 2003
Highlights and features
- We have 20+ years of experience in B2B industrial marketing and sales.
- Our proprietary LeadCentral platform streamlines multi-channel lead management.
- We guarantee measurable results through transparent marketing-sales alignment.
- Our virtual agency model provides cost-effective access to specialized expertise.
- We pioneered sales enablement tools like Campaign Launch and Solution Pitch.
Services
B2B Marketing Strategy
We develop customized B2B marketing strategies aligned with sales objectives for industrial, construction, and utility companies. Our data-driven approach combines market insights with proprietary technology to create measurable campaigns. Clients benefit from our 20+ years of experience in aligning marketing efforts with revenue goals through transparent, accountable processes.
Sales Enablement
Our sales enablement solutions include Campaign Launch, Solution Pitch, and Lunch & Learn tools that empower sales teams with consistent messaging and training. These proprietary platforms help sales professionals engage prospects more effectively through email automation, workflow frameworks, and educational events that drive measurable results.
Lead Management
LeadCentral, our proprietary SaaS platform, automates lead distribution and tracking across direct and channel sales environments. It provides real-time dashboards, integrated CRM functionality, and customizable workflows that reduce lead response times while ensuring accountability across multi-channel sales organizations.
Demand Generation
We create integrated demand generation campaigns combining digital marketing, content strategy, and sales alignment to attract qualified leads. Our approach uses behavioral data and targeted messaging to engage technical B2B audiences through channels that drive measurable conversion rates and sales-qualified opportunities.
Content Marketing
Our content marketing services produce targeted materials that resonate with B2B decision-makers throughout the buyer's journey. We create educational resources, technical documentation, and sales collateral that establish thought leadership while providing sales teams with tools that directly support revenue generation objectives.
People
Bruce Hammond
Founder & CEO
20+ year executive with experience at ABB Corporation and Rockwell Automation who founded GrowthPoint in 2003 to bridge marketing-sales gaps using measurable processes and technology.
Joyce Hammond
Finance & HR
Finance and HR leader with 20+ years of experience across diverse sectors including marketing services, environmental consulting, and nonprofit organizations, managing financial operations and human capital strategies.
Liz Smith
Marketing Strategist
Former manufacturing engineer with technical expertise in welding and lean manufacturing principles who transitioned to marketing, applying process improvement methodologies to develop data-driven marketing strategies for industrial clients.
Teri Mollison
Content Strategist
Marketing strategist with 20+ years in B2B media and sales leadership roles, previously directing sales promotions and digital initiatives for industry publications like IndustryWeek and American Machinist.
Joel Clermont
Software Engineer
Lead developer of the LeadCentral platform with 25+ years of web development experience, specializing in multiple programming languages and creator of GrowthPoint's proprietary marketing automation technologies.
Questions
What industries do you specialize in?
We focus exclusively on B2B companies in industrial, manufacturing, construction, and utility markets with complex sales cycles and technical audiences.
How do you measure marketing effectiveness?
We use proprietary metrics and real-time dashboards to track lead conversion rates, sales cycle improvements, and ROI through our LeadCentral platform and integrated KPI reporting.
Do you work with remote sales teams?
Yes, our solutions support multi-channel sales environments including direct sales, distributors, and manufacturer representatives across geographic boundaries.
What makes you different from other agencies?
Our narrow industry focus, proprietary sales enablement tools, and commitment to measurable results through marketing-sales alignment create unique value for clients.
Can you help with product launches?
Yes, our Campaign Launch solution provides structured workflows for training sales teams and executing coordinated product introductions across all sales channels.
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