Business Details
13 Years
experience
Your Trusted Retail Strategy Partner for Commerce Innovation
Shoptology is a retail strategy and commerce solutions firm dedicated to helping businesses navigate the interconnected dynamics of modern shopping. Founded in 2013, our team of commerce experts leverages decades of combined experience to deliver actionable insights, innovative strategies, and measurable results for Fortune 500 companies and emerging brands. Our Co-Lab sprint process accelerates growth by aligning stakeholders through data-driven decision-making and collaborative problem-solving. We specialize in go-to-market strategies, retail innovation, customer value propositions, and activation sprints that bridge the gap between brand identity and retail execution.With a proven track record in healthcare business launches, category reinvention, and digital capability development, we empower clients to thrive in evolving commerce landscapes. Our leadership team, recognized for award-winning creativity and strategic acumen, has partnered with industry giants like Walmart, Procter & Gamble, and Lipton to drive transformative growth. By combining deep retail expertise with agile methodologies, we help clients unlock sustainable success in competitive markets.
Services
Retail Strategy
Commerce Consulting
Go-To-Market Planning
Customer Insights
Category Reinvention
Healthcare Innovation
Activation Sprints
Data Analytics
Brand Positioning
Digital Transformation
Details
- Year established: 2013
Highlights and features
- We offer over 20 years of retail strategy expertise.
- Our Co-Lab sprint process delivers faster, actionable results.
- We specialize in data-driven healthcare business innovation.
- Our team has partnered with Fortune 500 companies like Walmart.
- We guarantee measurable outcomes through agile methodologies.
Services
Retail Strategy
We develop comprehensive retail strategies that integrate market insights, competitive analysis, and consumer behavior data to drive sustainable growth. Our approach combines strategic frameworks with actionable execution plans tailored to evolving commerce landscapes. By focusing on measurable outcomes, we help brands optimize their retail presence and maximize market opportunities.
Healthcare Innovation
Our healthcare innovation services transform complex challenges into accessible solutions through data-driven strategy and stakeholder collaboration. We specialize in creating consumer-centric healthcare models that improve accessibility while maintaining quality standards. By leveraging our retail expertise, we help organizations implement scalable healthcare business models that deliver measurable patient outcomes and financial returns.
Co-Lab Sprints
Co-Lab sprints accelerate innovation through structured, cross-functional collaboration that compresses months of work into focused sessions. Our scrum-inspired methodology aligns stakeholders around shared goals while maintaining strategic clarity. This approach enables rapid prototyping, decision-making, and implementation planning that significantly reduces time-to-market for new initiatives.
Customer Insights
We deliver actionable customer insights through advanced data analysis and behavioral research that uncover hidden market opportunities. Our research sprints combine quantitative analytics with qualitative understanding to create comprehensive shopper profiles. These insights inform strategic decisions that enhance customer engagement and drive commercial success across multiple retail channels.
Category Reinvention
Our category reinvention services help brands revitalize stagnant product categories through innovative positioning and strategic partnerships. We identify market gaps and develop solutions that create new value propositions for consumers. By aligning retailers and manufacturers around shared objectives, we implement transformative strategies that deliver measurable sales growth and market share improvements.
People
Charlie Anderson
CEO
With over 20 years of retail leadership experience, Charlie Anderson founded Shoptology in 2013 after serving as CEO of Saatchi & Saatchi X North America. He has driven innovation for global brands like Walmart and Procter & Gamble.
Rebecca Zdarsky
SVP, Executive Creative Director
Rebecca Zdarsky brings two decades of commerce creative leadership, developing award-winning campaigns for Fortune 100 brands including Shell and L'Oral. Her strategic approach combines creative excellence with deep retail market understanding.
Wells Deschler
VP, Insight and Strategy
Wells Deschler offers 20 years of brand strategy expertise, having developed successful campaigns for CPG, pharmaceutical, and beverage-alcohol clients. He specializes in connecting brand-building with business-building initiatives through high-impact activations.
Questions
What services does Shoptology offer?
We provide retail strategy, commerce consulting, go-to-market planning, customer insights, category reinvention, and healthcare innovation services.
How does Shoptology's Co-Lab process work?
Our agile Co-Lab sprints align stakeholders through data-driven workshops to accelerate innovation and deliver actionable solutions.
Which industries do you serve?
We specialize in retail, healthcare, consumer packaged goods, and digital commerce across Fortune 500 companies and emerging brands.
Can you help with market expansion strategies?
Yes, our go-to-market strategies and retail insights help brands successfully enter new markets and scale operations.
Do you work with international clients?
While based in the US, our expertise serves clients globally through strategic partnerships and market-specific insights.
Videos
