Business Details
Custom Market Research Services in Atlanta, GA
Marketing Workshop is a full-service custom research consultancy dedicated to delivering actionable insights that drive business growth. With over three decades of experience, we combine analytical rigor with creative problem-solving to support clients across diverse industries including CPG, technology, food & beverage, and financial services. Our team of seasoned professionals specializes in designing research methodologies that align with advanced analytics, ensuring clients receive strategic, data-driven solutions tailored to their unique needs. We maintain a client-centric approach, prioritizing absolute satisfaction through transparent communication and value-driven results. Operating globally, we manage projects across the United States and international markets, leveraging our expertise in quantitative and qualitative research to inform critical business decisions.Our commitment to innovation is reflected in our proprietary RESEARCHWISE framework, which integrates wisdom, imagination, scientific methodology, and actionable enlightenment. We serve as strategic partners to industry leaders, providing end-to-end support from opportunity assessment to post-launch analysis while maintaining flexibility to adapt to evolving market dynamics. Our state-of-the-art Culinary Research Center and specialized analytics tools position us as a leader in food and beverage studies. By balancing scientific precision with creative intuition, we help clients navigate complex market challenges and capitalize on emerging opportunities.
Services
Market Research
Consumer Targeting
Culinary Research
Product Innovation
Messaging Research
Perception Analysis
Ethnographic Studies
Mobile Research
Conjoint Analysis
TURF Analysis
Highlights and features
- We offer 30+ years of experience in custom marketing research across 12+ industries
- Our client-centric approach prioritizes absolute satisfaction through transparent communication
- We combine analytical rigor with creative problem-solving methodologies
- We operate globally with expertise in U.S. and international markets
- Our proprietary RESEARCHWISE framework ensures actionable, insight-driven results
Services
Market Research
Our comprehensive market research solutions combine analytical expertise with creative problem-solving to deliver actionable business insights. We design customized research methodologies that align with advanced analytics, helping clients make data-driven decisions across all stages of product development and brand strategy. Our team's industry-specific knowledge ensures relevant, context-aware insights that drive measurable business outcomes.
Culinary Research
Our specialized Culinary Research Center offers state-of-the-art facilities for food and beverage studies. With extensive experience in sensory analysis and product testing, we help clients evaluate consumer preferences, optimize product formulations, and develop successful food and beverage offerings through rigorous, data-driven research methodologies tailored to the unique demands of this industry.
Consumer Targeting
We help businesses identify and understand their most valuable customer segments through advanced segmentation research. Our approach combines demographic, psychographic, and behavioral analysis to create precise consumer profiles that inform targeted marketing strategies, product development, and brand positioning initiatives that resonate with priority audiences.
Product Innovation
Our product innovation programs uncover growth opportunities through continuous market exploration. We employ a systematic approach to identify unmet consumer needs, validate new product concepts, and refine offerings through iterative testing, helping clients maintain competitive advantage in rapidly evolving markets while minimizing development risks.
Messaging Research
We develop effective marketing messages through rigorous qualitative and quantitative research. Our process identifies key consumer insights that inform compelling brand narratives, ensuring communications resonate with target audiences while maintaining alignment with business objectives and brand positioning across multiple channels and platforms.
People
Sherri Taylor
Chief Financial Officer
Sherri Taylor brings extensive financial expertise to Marketing Workshop, managing the company's financial operations with a deep understanding of research industry requirements. Her long-standing experience ensures strategic financial management that supports the company's growth and client service commitments.
Cari Pirello
President
Cari Pirello leads Marketing Workshop's strategic direction with a focus on custom research solutions. Her executive leadership experience drives the company's client-centric approach, ensuring that each project delivers tailored insights that address specific business challenges while maintaining industry-leading quality standards.
Jessica Pryor
Vice President of Research Strategy
Jessica Pryor specializes in connecting client opportunities with customized research solutions. Drawing on her background in marketing management, she develops strategic research approaches that combine intuitive insights with practical business experience to deliver actionable recommendations that drive client success.
Stacy Nelson
Vice President of Research Services
Stacy Nelson leads research management with extensive experience across multiple industries and methodologies. Her strategic thinking ensures comprehensive project execution, delivering high-quality insights that address complex business questions while maintaining methodological rigor and client-focused outcomes.
Laura Mullikin
Senior Director of Data Management
Laura Mullikin oversees technical data services including programming and advanced analytics. Her expertise in data collection and reporting platforms ensures efficient processing and accurate interpretation of research findings, supporting evidence-based decision-making through robust data management practices.
Questions
What industries does Marketing Workshop specialize in?
We serve CPG, Technology/Telecom, Food & Beverage, Health & Wellness, Hospitality, Manufacturing, Travel & Tourism, Legal, Higher Education, and Financial Services industries.
What makes your research approach unique?
Our RESEARCHWISE framework combines wisdom, imagination, scientific methodology, and actionable insights to deliver customized solutions that balance analytical precision with creative intuition.
Do you handle international research projects?
Yes, we manage projects globally with experience in both U.S. and international markets, adapting methodologies to regional market dynamics and cultural contexts.
What types of research methodologies do you employ?
We utilize quantitative and qualitative methods including conjoint analysis, TURF analysis, ethnographic research, mobile research, and specialized culinary studies.
How do you ensure client satisfaction?
Through our client-centric approach featuring transparent communication, value-driven pricing, and customized solutions that align with each client's specific business objectives and constraints.
