Business Details
45 Years
experience
Your Content-First Marketing Partner
Founded in 1981, we pioneered the content-first marketing approach that remains our guiding principle today. Our 40+ years of experience have shaped a methodology where compelling storytelling elevates brands beyond products and services. We specialize in crafting audience-first strategies that drive measurable business results across industries including AEC, healthcare, and professional services. Our virtual agency model combines creative specialists with deep industry expertise to deliver tailored solutions.We prioritize client partnerships over transactions, ensuring our marketing strategies align with organizational goals while maintaining brand authenticity. Our team's diverse backgroundsfrom journalism to lawenable us to understand complex industries and translate technical expertise into engaging content. We measure success through long-term client relationships, with an average retention period exceeding industry standards.
Services
Content Strategy
Content Marketing
Brand Marketing
Digital Marketing
Audience Research
Marketing Analytics
Creative Development
Campaign Execution
Industry Specialization
Client Collaboration
Details
- Year established: 1981
Highlights and features
- We offer 40+ years of B2B marketing expertise across multiple industries
- Our custom-built project teams match client needs with specialist skills
- We focus on audience needs rather than product-centric messaging
- Our virtual agency model delivers enterprise-level capabilities with agility
- We maintain long-term client relationships through strategic partnership approaches
What people say
Top-notch professionals
Trusted relationship
Highly accessible
Creative solutions
Professional output
Services
Content Strategy
We develop comprehensive content strategies that align with business objectives and audience needs. Our approach combines market research, competitive analysis, and brand positioning to create roadmaps that guide content creation and distribution. By focusing on measurable outcomes, we ensure every content piece contributes to marketing and business goals while maintaining brand consistency.
Content Marketing
Our content marketing services create engaging narratives that attract and retain target audiences. We produce thought leadership pieces, case studies, and industry-specific content that establishes authority and drives lead generation. Through multi-channel distribution strategies, we ensure content reaches the right audiences at the right stages of their decision-making process.
Brand Marketing
We help organizations build distinctive brand identities that resonate with their target markets. Our brand marketing services include messaging development, visual identity creation, and brand positioning strategies that differentiate companies in competitive markets. We ensure consistent brand expression across all touchpoints to strengthen market presence.
Digital Marketing
Our digital marketing solutions optimize online presence through SEO, social media strategies, and website optimization. We create integrated campaigns that combine content marketing with digital channels to maximize visibility and engagement. Our data-driven approach ensures continuous improvement of digital marketing performance across platforms.
People
Yonhee Gordon
Principal/Chief Operating Officer/Chief Marketing Officer
With extensive marketing leadership experience, Yonhee partners with clients to develop strategic marketing initiatives that align with business objectives while maintaining brand integrity.
Fred Berglund
President
As construction industry leader, Fred has directed multiple award-winning marketing campaigns that successfully positioned firms for growth and market expansion.
Christopher Clemmensen
Senior Vice President of Marketing
Christopher leads marketing strategies for global logistics companies, focusing on environmental and financial reporting communications that enhance corporate visibility.
Questions
What industries does The Simons Group specialize in?
We focus on architecture/engineering/construction, healthcare, manufacturing/logistics, and professional services sectors where complex messaging requires clear storytelling.
How does your content-first approach differ from traditional marketing?
We prioritize audience needs and business outcomes over product features, creating content that educates and engages rather than directly sells.
What services do you offer beyond content creation?
We provide full marketing strategy development, brand positioning, digital campaign execution, and analytics-driven optimization across the marketing ecosystem.
How do you ensure content effectiveness?
Through audience research, strategic planning, iterative development, and performance measurement against defined business objectives.
Can you work with existing marketing teams?
Yes, we function as an extension of in-house teams, providing specialized expertise and resources while maintaining collaboration with internal stakeholders.
