Business Details
29 Years
experience
Your Trusted Integrated Marketing Partner
Eire Direct is a full-service integrated marketing agency specializing in data-driven B2B and B2C marketing solutions across diverse sectors. Founded in 1997, we combine strategic planning, brand development, and creative execution to deliver measurable results for clients ranging from Fortune 500 companies to local businesses. Our team of seasoned professionals leverages 30+ years of collective experience in energy, financial services, retail, and nonprofit industries to craft tailored marketing strategies that drive customer acquisition and retention.We prioritize client collaboration through face-to-face meetings and maintain rigorous standards of transparency, timeliness, and budget adherence. As a WBENC-certified women-owned business, we bring both industry expertise and a commitment to diversity to every project.
Services
Marketing Strategy
Brand Development
Creative Execution
Campaign Execution
Customer Engagement
Loyalty Programs
Digital Marketing
Print Solutions
Event Support
SEO Services
Details
- Year established: 1997
Highlights and features
- 30+ years of strategic marketing experience across multiple industries
- Proven data-driven approach to customer acquisition and retention
- WBENC-certified women-owned business with diversity expertise
- Integrated solutions combining strategy, branding, and creative execution
- Track record of success with Fortune 500 companies and nonprofits
Associations and certifications
- Women's Business Enterprise National Council (WBENC)
What people say
GREAT job
Very creative
Impressive creative solutions
Successful marketing programs
Proactive communication
Services
Marketing Strategy
We develop comprehensive marketing strategies through market research and competitive analysis. Our approach covers product launches, annual marketing plans, and technology recommendations. With expertise across multiple industries, we create end-to-end solutions that align with business objectives while maintaining strict budget and timeline controls.
Brand Development
Our brand development services focus on creating powerful brand identities that support business strategies. We conduct market assessments, develop brand positioning, and create implementation guidelines. Whether working with local banks or national retailers, we ensure consistent brand representation across all communication channels through detailed creative execution.
Creative Execution
Our award-winning creative team delivers results-driven design solutions across multiple channels. Specializing in both digital and print media, we handle projects of all sizes with equal attention to detail. From Fortune 500 campaigns to local business materials, we combine creativity with practical execution to meet marketing objectives on time and within budget.
Campaign Execution
We implement marketing strategies through comprehensive campaign execution. Our services include data analysis, program rollout, and performance metric development. We maintain proactive communication throughout campaign lifecycles, providing regular reporting while maintaining strict budget controls and delivering innovative solutions to optimize campaign effectiveness.
Customer Engagement
Our customer engagement solutions focus on transforming clients into brand advocates. We develop comprehensive loyalty strategies that maximize customer touchpoints and improve retention rates. Through data-driven insights and payment technology integration, we create programs that keep brands top-of-mind while delivering measurable improvements in customer lifetime value and profitability.
People
Ellen Best
Managing Partner
With 30+ years in energy, financial services, and nonprofit sectors, Ellen leads strategic planning and client relationships. She manages business development at Eire while serving on The Catherine Cook School Executive Committee and Womens Energy Network.
Jim Kearney
Partner
As founding partner, Jim brings creative marketing expertise to oil and financial industry clients. He leads pro-bono initiatives for SIDS organizations and co-founded Angels for Hospice. Jim specializes in innovative marketing solutions through collaborative partnerships.
Questions
What industries does Eire Direct Marketing specialize in?
We work across energy, financial services, retail, consumer goods, and nonprofit sectors. Our diverse experience enables us to adapt strategies for both Fortune 500 companies and local businesses.
What marketing services do you offer?
We provide integrated solutions including strategic planning, brand development, creative execution, digital marketing, loyalty programs, and comprehensive campaign management from concept to measurement.
Are you a certified women-owned business?
Yes, we are WBENC-certified as a Women's Business Enterprise. This certification reflects our commitment to diversity and inclusion in all our business operations and partnerships.
How do you measure marketing campaign success?
We use data-driven metrics including customer acquisition costs, retention rates, ROI analysis, and brand awareness tracking. Our reporting includes regular scorecards and key performance indicators tailored to each client's objectives.
Can you handle both B2B and B2C marketing?
Yes, our integrated approach works effectively for both business-to-business and business-to-consumer campaigns. We adapt strategies to match target audiences while maintaining consistent brand messaging across all channels.
Do you offer local Chicago marketing services?
While we serve national clients, we maintain strong Chicago roots. Our local team provides in-person meetings and understands regional market dynamics while applying global marketing best practices.
