Business Details
14 Years
experience
Creative Branding & Marketing Agency in Grand Rapids, MI
Our Full Attention is a full-service creative branding, design, and marketing agency dedicated to helping CPG, specialty retail, hospitality, and B2C brands achieve their goals. Founded in 2012, our agency thrives on bold ideas, transformative spaces, and unforgettable designs, combining wit, respect, and strategic thinking. Our team of multi-talented experts brings decades of combined experience in branding, customer experience, and design, serving clients coast to coast and beyond. We prioritize integrity, accountability, and collaboration, ensuring every project benefits from diverse perspectives and specialized expertise. Our approach merges market research with creative execution, delivering strategies that resonate with audiences and drive measurable results. With a focus on innovation and client partnership, we craft brand identities, digital experiences, and physical environments that stand out in competitive markets.Our commitment to excellence extends to sustainable design solutions and cutting-edge advertising campaigns that adapt to evolving industry trends. Recognized for our collaborative culture and client-centric philosophy, we maintain transparency and avoid complacency in all our work. Our expertise spans product packaging, interior design, social media strategy, and experiential marketing, tailored to meet each client's unique needs. Backed by a proven track record of successful partnerships with established and emerging brands, we continue to push creative boundaries while maintaining operational transparency and ethical standards.
Services
Branding Strategy
Product Design
Advertising Campaigns
Interior Branding
Digital Marketing
Packaging Design
Environmental Branding
UX/UI Design
Experiential Marketing
Brand Partnerships
Details
- Year established: 2012
Highlights and features
- We have 20+ years of combined experience in branding and design across multiple industries
- Our collaborative approach ensures every project benefits from diverse creative perspectives
- We maintain full transparency and accountability throughout the creative process
- Our team includes experts in CPG product design, hospitality branding, and digital marketing
- We specialize in creating market-savvy solutions that combine form, function, and brand identity
Services
Branding Strategy
We create comprehensive brand strategies that define market positioning and competitive differentiation. Our approach combines consumer insights with creative execution to build lasting brand equity. Services include market research, identity development, and go-to-market planning.
Product Design
Our product design team develops functional, market-ready solutions for consumer goods. We focus on user experience, manufacturing feasibility, and brand alignment throughout the design process. Services include 3D visualization and packaging integration.
Advertising Campaigns
We develop integrated advertising campaigns across digital, print, and experiential channels. Our strategic approach ensures consistent messaging that resonates with target audiences while driving measurable business outcomes through performance marketing techniques.
Interior Branding
Our interior branding solutions create immersive brand environments for retail and hospitality spaces. We combine spatial design with brand identity elements to deliver cohesive, memorable experiences that enhance customer engagement and reinforce brand values.
Digital Marketing
We offer comprehensive digital marketing services including social media strategy, content creation, and UX/UI design. Our data-driven approach optimizes online presence while maintaining brand consistency across all digital touchpoints.
People
Daniel Spicer
Founding Partner
20+ year branding expert with experience spanning startups to Fortune 500 companies. Specializes in customer experience strategy and brand positioning. Active in local design community and home improvement enthusiast.
Chris Penning
Partner
Digital marketing specialist with deep expertise in social media strategy and brand partnerships. Passionate about sports history and highlighting underappreciated business contributions. Drives client digital transformation initiatives.
Danny Horner
Art Director
Creative leader with blue-collar roots and diverse design background. Specializes in visual storytelling across multiple mediums. Maintains active studio practice creating mixed-media artworks and functional design pieces.
Adam Carr
Design & Innovation Director
Industrial design expert with extensive CPG product development experience. Focuses on creating market-savvy products that balance functionality and aesthetics. Enthusiast of outdoor recreation and automotive design.
Erin Meyer
Interior Designer
Commercial interior designer specializing in hospitality and retail environments. Creates brand-forward spaces that balance aesthetics with practical functionality. Advocate for sustainable design practices and local artisan collaboration.
Questions
What industries do you specialize in?
We focus on CPG, specialty retail, hospitality, and B2C brands, creating tailored solutions that address each industry's unique challenges and opportunities.
What services do you offer?
Our services include branding strategy, product design, advertising campaigns, interior branding, digital marketing, packaging design, and experiential marketing solutions.
Do you work with national clients?
Yes, while based in Grand Rapids, we serve clients coast to coast and internationally, adapting our approach to meet diverse market requirements.
How do you ensure creative excellence?
Our collaborative process combines market research with creative execution, maintaining accountability and transparency while challenging conventional thinking throughout development.
What makes your agency different?
We combine 20+ years of branding expertise with a multidisciplinary team approach, prioritizing innovation, integrity, and measurable results in every client partnership.
