Business Details
20 Years
experience
Trusted Market Research Solutions in San Francisco
We are a team of experienced researchers dedicated to understanding complex relationships between people and money. Our approach combines curiosity, creativity, and collaboration to uncover deep insights that drive business growth. With expertise in financial services, fintech, and related industries, we help clients develop products, communications, and strategies that resonate with their target audiences. Our proprietary research studies, including the biannual Future of Money Study, provide valuable market intelligence on consumer behavior and emerging trends.Through customized research solutions, we enable financial institutions and technology companies to make data-driven decisions that improve customer experiences and strengthen brand engagement. Our team's decades of industry experience and methodological rigor ensure clients receive actionable insights that translate into measurable business outcomes.
Services
Go-To-Market Research
Brand Equity Research
Product Development Research
Thought Leadership Research
Marketing Communications Research
Buyer Journey Research
Employee Financial Wellness
PR Research
Market Sizing
UX Research
Details
- Year established: 2006
Highlights and features
- We offer 20+ years of specialized expertise in financial services research
- Our team combines academic rigor with industry experience for actionable insights
- We develop customized research methodologies tailored to specific business challenges
- Our proprietary Future of Money Study tracks emerging consumer behavior trends
- We deliver strategic recommendations that bridge research findings and business outcomes
Services
Go-To-Market Research
Our end-to-end GTM research supports successful product launches through market validation, channel optimization, and post-launch performance measurement. We help financial institutions understand market readiness and develop effective go-to-market strategies that align with customer needs and competitive dynamics.
Brand Equity Research
We measure brand awareness, engagement, and equity through comprehensive research that informs brand strategy development. Our studies help financial brands understand their market position, identify differentiation opportunities, and track brand health metrics over time to drive competitive advantage.
Product Development Research
Our innovation research supports financial product development through buyer journey analysis, archetype development, and feature optimization. We help clients validate product concepts, identify market gaps, and refine offerings based on consumer and B2B market insights to ensure successful market adoption.
Thought Leadership Research
We create proprietary thought leadership content that establishes brand authority and drives media coverage. Our research provides data-driven insights for sales enablement, marketing campaigns, and PR initiatives that position clients as industry thought leaders in financial services and technology.
Buyer Journey Research
Our purchase journey research maps decision-making processes for consumer and B2B financial products. We identify key touchpoints, information sources, and decision drivers that help clients optimize customer acquisition strategies and improve conversion rates through targeted interventions.
People
Lilah Raynor
Founder & CEO
With 20+ years in financial research, Lilah founded Logica to improve financial lives through insights. She leads projects for major financial institutions and has been featured in top media outlets including NY Times and WSJ.
Katy Wetherbee
Senior Research Director
15+ years of experience connecting brands with audiences through data-driven research. Expertise in financial services research for clients like Capital One and JPMorgan Chase, focusing on strategic decision-making through consumer insights.
Sumi Duttaray
Market Sizing and Analytics Lead
15+ years of analytics experience across financial services, retail, and telecom. Holds PhD in Econometrics from Indiana University, specializing in market sizing, segmentation, and marketing effectiveness for Fortune 500 clients.
John Gilfeather
PR Research Expert
40+ years of groundbreaking research experience, former managing partner at Yankelovich. Expert in communications research, message testing, and thought leadership development for financial brands seeking media visibility and market influence.
Miklos Kremser
Advanced Analytics Partner
17+ years applying advanced statistical methods to market research challenges. Specializes in conjoint analysis, segmentation, and choice modeling. Former director at Hall & Partners, teaching statistics at multiple universities.
Questions
What industries do you specialize in?
We focus primarily on financial services, fintech, and related industries, with deep expertise in banking, payments, investment products, and financial technology solutions.
How do you ensure research quality?
Our team combines academic rigor with industry experience, using mixed-method approaches and advanced analytics. We maintain quality through rigorous methodology design and validation processes.
What makes your research actionable?
We focus on translating insights into business strategies through customized recommendations that address specific client challenges and market opportunities.
How do you handle complex financial topics?
Our team has deep domain expertise in financial services, allowing us to develop research frameworks that capture nuanced consumer behaviors and market dynamics.
What geographies do you cover?
While based in San Francisco, we conduct research across North America and have experience with global financial markets through multinational study designs.
How do you maintain research relevance?
Our proprietary Future of Money Study tracks emerging trends, while our custom research adapts to current market conditions and client-specific needs.
