Business Details
Data-Driven Marketing Services for Precision Targeting
PGM Solutions delivers data-driven audience insights and omnichannel marketing solutions to help brands connect with high-intent consumers. Since our acquisition by Porch Group in 2021, we have leveraged our unique access to early mover signals and property data to enable precise targeting. Our expertise spans data append, hygiene, and activation across channels like email, social, direct mail, and connected TV. With over two decades of industry innovation, we provide measurable ROI through proprietary audience segmentation and campaign attribution tools. Our team specializes in reaching consumers during critical life events such as home moves, automotive purchases, and home improvement decisions. Backed by Porch Group's industry leadership, we combine advanced data science with full-service marketing capabilities to help clients optimize their marketing spend.Our solutions integrate over 450 million email addresses, 380 million phone records, and 220+ million consumer profiles to create comprehensive customer views. We serve clients through our Velocity customer data platform, enabling personalized cross-channel journeys that drive engagement and sales. Committed to data quality and ethical practices, we offer services like NCOA validation, deceased suppression, and compliance with privacy regulations. Our case studies demonstrate success across industries, including automotive, home services, and retail, with clients achieving double-digit percentage improvements in campaign performance.
Services
Data Append
Email Marketing
Social Media Advertising
Direct Mail Marketing
Connected TV Advertising
Customer Data Platform
Data Hygiene
Audience Segmentation
Full-Service Agency Solutions
Highlights and features
- We employ patented data fusion technology to integrate 400+ consumer attributes across 220+ million profiles
- Our Velocity platform enables cross-channel campaign attribution with visual analytics dashboards
- Exclusive access to Porch Group's real-time mover signals and property data
- Comprehensive data hygiene services with NCOA-certified address validation
- Proven success with 1000%+ ROI improvements in home services and automotive marketing
Associations and certifications
- Great Place to Work
Services
Data Append
Our data append services enhance customer records with missing contact information, demographics, and behavioral insights. We integrate over 450 million email addresses and 380 million phone records to improve campaign deliverability. This enables marketers to connect with high-intent consumers through their preferred communication channels.
Connected TV Advertising
We deliver hyper-targeted connected TV campaigns that reach audiences across streaming platforms. Our solutions target consumers based on life events, automotive ownership, and purchase intent. This allows brands to engage viewers during critical decision-making moments with personalized messaging.
Customer Data Platform
Our Velocity platform unifies customer data from multiple sources into comprehensive profiles. The system enables automated journey creation across channels and provides actionable analytics through customizable dashboards. This helps marketers execute personalized campaigns based on real-time consumer behavior.
Direct Mail Marketing
We create targeted direct mail programs using proprietary consumer data and Welcome Wagon partnerships. Our solutions combine demographic targeting with life-stage segmentation to improve response rates. This traditional channel is enhanced through integration with digital tracking and attribution analytics.
Social Media Advertising
Our social media solutions target audiences across Facebook, Instagram, TikTok, and other platforms. We utilize 400+ audience attributes to refine targeting based on income, life events, and shopping behavior. Campaign performance is measured through customized attribution models aligned with client KPIs.
Questions
What data sources do you use for audience targeting?
We leverage 220+ million consumer profiles, 450+ million email addresses, and 380+ million phone records. Our data includes automotive ownership insights, property information, and behavioral attributes.
How do you measure campaign effectiveness?
Our Velocity platform provides real-time analytics with customizable dashboards showing campaign performance metrics, attribution models, and ROI calculations across channels.
Can you help with data quality issues?
Yes, we offer comprehensive data hygiene solutions including NCOA validation, deceased suppression, and email validation to ensure accurate targeting and compliance.
Do you offer full-service marketing programs?
Yes, our full-service agency solutions cover audience development, campaign execution, and performance measurement across email, social, direct mail, and connected TV channels.
How do you handle privacy compliance?
We follow strict data governance practices, including compliance with privacy regulations and offering transparency options like 'Do Not Sell My Personal Information' choices.
What industries do you specialize in?
We serve automotive, home services, financial institutions, and retail sectors, with specialized solutions for identifying consumers during life transitions like home moves.
