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Business Details
8 Years
experience
Your Trusted Digital Marketing Partner in Needham, MA
VitalUP Marketing is a digital marketing agency founded in 2018 by Kevin Sando and Shana Cosgrove. Our team combines creative artistry with data-driven strategies to deliver SEO, web development, content creation, and social media solutions. With over 20 years of collective experience, we serve diverse industries including healthcare, education, and aerospace across 10+ states. Our client-referral-based growth model emphasizes transparency, ROI-focused services, and personalized attention.

We prioritize understanding each client's unique needs to implement strategies that drive measurable results, evidenced by case studies showing traffic growth up to 20x. Our team includes certified professionals in SEO, digital marketing, and project management, operating remotely from coast to coast while maintaining headquarters in Rochester, NY.
Services
Search Engine Optimization Web Development Content Creation Social Media Management Paid Advertising Website Maintenance Medical Marketing Pet Marketing Government Contracting Seniors Housing
Details
  • Year established: 2018
Highlights and features
  • We offer 20+ years of proven SEO expertise with documented traffic growth up to 20x
  • Our team includes certified digital marketing specialists with industry-specific experience
  • We implement data-driven strategies tailored to your business's unique needs
  • Client-centric approach with transparent communication and weekly/monthly reporting
  • Comprehensive service suite covering all digital marketing aspects under one roof
What people say
Immediate results Doubled website traffic Expertise and dedication Grew significantly Excellent job
Services
Search Engine Optimization
Our SEO strategies improve organic search rankings through technical optimization, content enhancement, and backlink building. With 20+ years of experience, we help businesses increase website traffic and visibility. Our data-driven approach combines keyword research, on-page optimization, and algorithm monitoring to maintain top search positions.
Web Development
We create responsive, high-converting websites using platforms like WordPress and Squarespace. Our development includes custom builds, e-commerce integration, and performance optimization. We focus on user experience while ensuring technical excellence and cross-device compatibility for modern businesses.
Content Creation
Our team produces engaging blogs, videos, and marketing materials that drive audience engagement. Services include brand storytelling, SEO content, and multimedia production. We create tailored content strategies that improve search rankings while establishing your brand's industry authority through consistent, high-quality output.
Social Media Management
We manage comprehensive social media strategies across platforms like Facebook and Instagram. Services include content creation, community engagement, and paid social advertising. Our approach focuses on brand building, audience growth, and converting social interactions into measurable business outcomes through targeted campaigns.
Paid Advertising
Our paid advertising services optimize Google Ads and social media campaigns for maximum ROI. We handle keyword bidding, ad creation, and performance tracking. Through continuous A/B testing and audience targeting, we ensure efficient budget allocation while driving qualified leads and conversions for our clients.
People
Kevin Sando
Founder & COO
Digital marketing expert with 20+ years of SEO experience, specializing in technical optimization and passive income strategies. Previously founded MyDogLikes, transforming it into an industry resource before establishing VitalUP Marketing.
Nadia Simon
Project Manager
Seasoned project manager with expertise in client relations and deadline management. Oversees campaign execution across multiple clients, ensuring timely delivery and alignment with business objectives through effective resource coordination.
Kelsie McKenzie
Senior Digital Marketing Specialist
Marketing communications specialist with 8+ years in SEO and digital strategy. Manages client campaigns with expertise in community engagement and social media analytics, delivering tailored solutions that drive measurable business growth.
Lindsay Lau
Digital Marketing Specialist
Creative content specialist handling social media management and brand photography. Combines visual storytelling with strategic content planning to enhance client engagement and maintain consistent brand messaging across digital platforms.
Questions
What digital marketing services do you offer?
We provide SEO, web development, content creation, social media management, paid advertising, and website maintenance services tailored to healthcare, pet care, and government contracting industries.
How does SEO benefit my business?
Our SEO strategies improve search rankings, increase organic traffic, and enhance online visibility through technical optimization, content improvements, and backlink building tailored to your industry.
Do you work with businesses outside the US?
While headquartered in Massachusetts, we serve clients across 10+ US states with a distributed team capable of supporting national campaigns in various industries.
What results can I expect?
Clients typically see measurable improvements within 3-6 months, including traffic growth up to 20x and increased lead generation through our data-driven digital marketing strategies.
How do you determine pricing?
We offer customized solutions with transparent pricing based on your specific goals, industry requirements, and the scope of services needed to achieve measurable ROI.