Business Details
Your Trusted Partner for Marketing & PR Solutions
BTC Marketing is a boutique full-service marketing, PR, and digital communications firm headquartered in Wayne, PA. Our team of 12 full-time employees, along with part-timers and expert partnerships, delivers senior-level attention and value through a collaborative, hands-on approach. We specialize in helping clients achieve business goals with creative, cost-effective strategies tailored to industries including B2B, hospitality, senior living, and education. Our 25+ years of experience working with multinational corporations and smaller aggressive companies demonstrates our ability to build leadership positions through credibility and trust.We prioritize passion, accountability, and innovation, ensuring every project reflects our commitment to exceeding expectations. Our in-house team of account executives, designers, writers, and programmers maintains agility while providing personalized service. We believe in hard work, continuous learning, and leveraging our skills to create meaningful impact for clients and communities.
Services
Digital Marketing
Public Relations
Social Media Strategy
Website Design
Branding
B2B Marketing
Senior Living Marketing
Education Sector PR
Highlights and features
- We offer 25+ years of experience building leadership positions for global and regional clients
- Our in-house team provides senior-level attention with a hands-on approach
- We specialize in B2B, hospitality, senior living, and education industry expertise
- Our collaborative process ensures strategies align with client objectives
- We maintain agility while delivering cost-effective, innovative solutions
Services
Digital Marketing
Our digital marketing services combine strategic planning with data-driven execution to enhance online visibility and engagement. We develop customized campaigns that leverage SEO, content marketing, and analytics to drive measurable results. Our team creates compelling digital content that resonates with target audiences while optimizing conversion pathways across platforms.
Public Relations
We craft comprehensive PR strategies that build brand authority and media relationships. Our services include press release development, media outreach, crisis communications, and reputation management. With experience spanning 25+ years, we help clients establish thought leadership and maintain consistent messaging across all communication channels.
Social Media Strategy
Our social media experts develop platform-specific strategies that align with business objectives. We create engaging content calendars, manage community interactions, and analyze performance metrics to optimize ROI. Our approach focuses on authentic audience engagement while maintaining brand consistency across all social channels.
Website Design
We design responsive websites that combine visual appeal with functional excellence. Our process includes user experience optimization, content strategy, and technical implementation. Each website is built to reflect brand identity while ensuring seamless navigation and conversion-focused layouts for improved business outcomes.
B2B Marketing
Our B2B marketing solutions focus on establishing leadership positions through targeted campaigns. We develop strategies that build credibility with decision-makers through thought leadership content, industry-specific messaging, and relationship-driven outreach. Our approach helps companies differentiate themselves in competitive markets while driving measurable business growth.
People
Tom Cancelmo
CEO
Tom leads BTC Marketing with strategic vision, leveraging extensive marketing experience to guide client success and team development.
Chris Murray
EVP, Partner
Chris drives strategic growth initiatives as EVP, combining creative leadership with deep industry expertise to deliver client value.
Christy Hoffman
CFO
Christy manages financial operations with precision, ensuring fiscal responsibility while supporting business growth and client service excellence.
Ellen Langas
Senior Vice President
Ellen provides senior-level strategic direction, combining marketing expertise with client relationship management to achieve business objectives.
K. Chen
Digital Marketing Director
K. Chen leads digital strategy, implementing innovative online marketing solutions that drive engagement and measurable business results.
Questions
What industries does BTC specialize in?
BTC specializes in B2B marketing, hospitality, senior living, and education sectors with tailored communication strategies.
How long has BTC been in business?
BTC has delivered marketing solutions for over 25 years, working with both multinational corporations and growing businesses.
What makes BTC different from other agencies?
Our boutique size enables personalized service while maintaining full-service capabilities through strategic partnerships and in-house expertise.
Do you work with local businesses?
While headquartered in Wayne, PA, we serve clients across the Mid-Atlantic region and beyond through strategic collaborations.
How do you measure campaign success?
We use data-driven metrics aligned with client objectives, including engagement rates, lead generation, and business growth indicators.
