Business Details
34 Years
experience
Healthcare Marketing Services Kansas City
Dobies Health Marketing has been a leader in healthcare marketing for over three decades. Founded in 1992, we specialize in delivering data-driven marketing strategies, branding, and communication solutions tailored to the healthcare industry. Our team of experts works collaboratively with clients to uncover market opportunities, redefine value propositions, and create impactful campaigns that drive measurable results. With a proven track record in serving hospitals, health systems, and healthcare technology firms, we combine strategic insight with creative excellence to elevate brands.Our commitment to research, operational readiness, and client-centric approaches ensures that every solution aligns with business goals. We pride ourselves on fostering long-term partnerships and delivering innovative strategies that adapt to the evolving healthcare landscape. Our work has earned recognition from industry leaders and clients who value our dedication to excellence and measurable outcomes.
Services
Healthcare Marketing
Brand Strategy
Digital Advertising
Content Development
Media Planning
Public Relations
SEO Services
Video Production
Social Media Management
Healthcare Branding
Details
- Year established: 1992
Highlights and features
- 32 years of specialized healthcare marketing experience
- Data-driven frameworks for measurable campaign performance
- Full-service agency covering branding, digital marketing, and PR
- Proven success with hospital systems and healthcare technology firms
- Client-first approach with collaborative strategy development
What people say
Gold standard
Excellent team
Impressed with expertise
Deliver on time
Creative partner
Services
Healthcare Marketing
We develop comprehensive marketing strategies specifically for healthcare organizations. Our approach combines market research, competitive analysis, and data-driven insights to create targeted campaigns that improve patient engagement and drive organizational growth. Services include brand positioning, digital marketing, and integrated communication plans tailored to healthcare providers and institutions.
Brand Strategy
Our brand strategy services help healthcare organizations establish strong market identities. Through in-depth discovery processes, we identify unique value propositions and create cohesive brand frameworks that align with organizational goals. We develop brand guidelines, messaging platforms, and positioning strategies that resonate with target audiences while maintaining consistency across all marketing channels.
Digital Advertising
We create and manage digital advertising campaigns for healthcare clients across search, social media, and programmatic platforms. Our data-driven approach optimizes ad spend through audience targeting, performance analytics, and continuous campaign refinement. Services include pay-per-click management, social media advertising, and digital media planning tailored to healthcare marketing regulations.
Content Development
Our content development team creates compelling healthcare-focused marketing materials including website content, case studies, whitepapers, and multimedia assets. We produce medically accurate, audience-specific content that educates and engages patients while supporting SEO objectives. Our writers collaborate with medical professionals to ensure content maintains both clinical accuracy and marketing effectiveness.
Media Planning
We develop strategic media plans that maximize healthcare advertising effectiveness across traditional and digital platforms. Our approach combines audience research, competitive analysis, and market trends to create optimized media mixes. Services include media buying, campaign budget allocation, and performance tracking to ensure maximum ROI for healthcare marketing investments.
People
Julie Amor
President & Chief Strategy Officer
With 30 years of healthcare marketing experience, Julie leads strategic initiatives and brand development. She previously established The University of Kansas Hospital's academic medical center brand and directed marketing for its NCI-designated cancer center.
Thom Ludtke
Vice President, Creative & Media Services
A 25-year marketing veteran, Thom specializes in data-driven strategic planning and account management. He develops integrated marketing programs that build strong healthcare brands and drive revenue growth through creative solutions.
Lindsey Elliott
Director, Marketing & Client Services
With over a decade in strategic communications, Lindsey manages integrated marketing campaigns and public relations initiatives. She specializes in healthcare media relations and crisis communications strategies for hospital clients.
Kim Terhune
Senior Marketing Manager
Kim develops data-driven marketing strategies and manages client relationships. She translates business objectives into actionable plans that deliver measurable results through coordinated campaign execution across multiple marketing channels.
AJ Templin
Digital Marketing Manager
AJ specializes in digital marketing strategy and performance optimization. He leverages data analytics to develop targeted B2B and B2C marketing plans across digital platforms including programmatic display, search optimization, and social media marketing.
Questions
What healthcare marketing services do you offer?
We provide comprehensive healthcare marketing services including brand strategy, digital advertising, content development, media planning, public relations, and SEO. Our offerings cover all aspects of healthcare marketing from strategic planning to campaign execution.
How do you approach healthcare brand development?
Our brand development process starts with market research and competitive analysis. We identify unique value propositions, create brand positioning strategies, and develop consistent messaging frameworks tailored to healthcare organizations' specific needs.
What experience do you have with hospital marketing?
We've specialized in hospital marketing for 32 years, working with academic medical centers, regional hospitals, and health systems. Our team includes experts who have led branding initiatives for major healthcare institutions and NCI-designated cancer centers.
How do you measure marketing campaign effectiveness?
We use data-driven analytics to track campaign performance through key metrics like patient engagement, lead generation, and ROI. Our reporting includes detailed analysis of campaign effectiveness and recommendations for continuous improvement.
Can you help with healthcare digital marketing?
Yes, we offer complete digital marketing solutions including SEO, social media management, programmatic advertising, and email marketing specifically tailored to healthcare providers while maintaining compliance with industry regulations.
What sets you apart from other healthcare agencies?
Our 32-year specialization in healthcare marketing, data-driven approach, and team of industry experts deliver measurable results. We combine strategic insight with creative excellence to create marketing solutions that drive real business outcomes for healthcare organizations.
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