Business Details
47 Years
experience
Your Trusted Integrated Marketing Partner in Atlanta
Founded in 1979, we are Atlanta's oldest privately held marketing and brand communications agency. Our approach centers on collaboration, curiosity, and measurable impact, delivering integrated solutions across branding, digital strategy, public relations, and data analytics. With offices in Atlanta and Naples, we serve healthcare systems, Fortune 500 companies, and emerging brands nationwide. Our team combines decades of industry expertise with cutting-edge tools like Partnership360, an AI-driven analytics platform designed to transform marketing data into actionable insights. We prioritize client partnerships over transactions, ensuring every campaign strengthens brand-consumer connections through strategic storytelling and evidence-based execution. 
Services
Brand Positioning
Digital Marketing
Public Relations
Social Media Management
Web Development
Crisis Management
Data Analytics
Healthcare Marketing
Influencer Marketing
Campaign Strategy
Details
- Year established: 1979
Highlights and features
- We offer 45+ years of experience in integrated marketing and brand strategy.
- Our team combines healthcare expertise with digital innovation for targeted campaigns.
- We provide real-time analytics through our proprietary Partnership360 platform.
- Our client-centric approach prioritizes collaboration over traditional agency-client dynamics.
- We deliver measurable outcomes, including 16% new patient conversion rates for healthcare clients.
What people say
Driven actual business outcomes
Fresh thinking about brand
Deep strategic communications
Proven healthcare expertise
Measurable results
Services
Brand Positioning
We develop distinct brand identities through market analysis and consumer insights. Our approach aligns organizational values with audience expectations to create cohesive messaging frameworks. Clients benefit from enhanced market differentiation and consistent brand experiences across all touchpoints.
Healthcare Marketing
Specialized campaigns for healthcare providers combine regulatory compliance with patient-centric storytelling. Services include reputation management, physician recruitment, and digital health initiatives. Our work has driven 16% new patient conversion rates and $2M in community fundraising for hospital systems.
Data Analytics
Our Partnership360 platform integrates 86+ data sources for real-time performance tracking. AI-powered insights identify trends and optimize campaign ROI. Custom dashboards enable cross-functional teams to monitor KPIs like email open rates (48% average) and digital campaign effectiveness.
Crisis Management
Proactive and reactive PR strategies protect organizational integrity during emergencies. Services include media training, stakeholder communications, and digital reputation monitoring. Our team provides 24/7 support to mitigate brand damage and restore public trust.
Web Development
We create responsive websites optimized for user experience and SEO performance. Services include platform migration, UX/UI design, and content management systems. Healthcare clients receive HIPAA-compliant solutions that improve patient engagement and online service adoption.
People
Amanda Lucey
CEO
Amanda leads The Partnership with 45+ years of marketing agency experience. She specializes in crisis communications and has guided brands through high-profile challenges during her tenure since 1979. Her leadership emphasizes collaborative client relationships and data-driven decision-making.
Sela Missirian
EVP, Strategy & Business Development
Sela directs strategic growth initiatives with expertise in digital marketing and healthcare communications. She has developed campaigns for NCH, Piedmont Healthcare, and pharmaceutical clients. Her background includes tech startup consulting and executive marketing instruction at Georgia Tech.
Charlie Legg
SVP, Integrated Media
Charlie oversees media strategy and campaign execution with a focus on cross-channel integration. He brings extensive experience in paid media optimization and influencer partnerships, having managed campaigns for consumer brands and healthcare organizations.
Jeremy Hill
VP, Operations & Performance
Jeremy leads digital innovation efforts, specializing in healthcare web solutions and UX design. He has redeveloped online platforms for multi-facility health systems and implemented crisis communication protocols for cybersecurity incidents. His team emphasizes transparency and technical excellence.
Alex Loehrer
VP, Partnership Health
Alex directs healthcare marketing strategy with 15 years of industry experience. He previously led system marketing for Mercy Health and has expertise in market analysis, service optimization, and patient engagement strategies. His work focuses on measurable healthcare outcomes and organizational growth.
Questions
What industries do you specialize in?
We primarily serve healthcare organizations but also work with consumer brands, technology firms, and non-profits.
Do you offer digital marketing services?
Yes, we provide SEO, social media management, email marketing, and web development services.
What is Partnership360?
Partnership360 is our proprietary analytics platform that integrates marketing data from 86+ sources for real-time insights and ROI measurement.
How long have you been in business?
We've operated continuously since 1979, making us Atlanta's oldest privately held marketing agency.
What geographic areas do you serve?
While headquartered in Atlanta, we serve clients nationwide with additional offices in Naples, FL.
Can you handle crisis communications?
Yes, our team provides 24/7 crisis management services including media training, stakeholder communications, and reputation monitoring.
