Business Details
41 Years
experience
Your Trusted Partner for Marketing Research Solutions
Marshall Marketing has been a leader in marketing intelligence for over four decades. Founded in 1985, our company specializes in delivering high-quality consumer research, strategic analysis, and expert consultation to clients across media, retail, and business sectors. Our team combines extensive industry experience with advanced methodologies to design customized surveys, conduct nationwide data collection, and provide actionable insights that drive successful marketing strategies. With a presence in over 130 markets and a management team boasting 150+ years of combined experience, we prioritize client-focused solutions and unmatched customer service.Our proprietary research systems, including telephone and online surveys, empower businesses to make data-driven decisions that align with consumer needs and market trends. Headquartered in Pittsburgh, Pennsylvania, we serve clients nationwide through regional offices and a dedicated team of research consultants. Our commitment to excellence is reflected in long-standing client relationships and a track record of helping organizations optimize advertising investments, enhance digital platforms, and achieve measurable growth in competitive markets.
Services
Telephone Surveys
Online Surveys
Website User Surveys
Consumer Behavior Analysis
Media Habits Research
Customer Satisfaction Surveys
Post Sales Analysis
Political Opinion Polling
Employee Satisfaction Studies
Lifestyle Profiles
Details
- Year established: 1985
Highlights and features
- We offer 40+ years of experience in marketing research and consulting.
- Our team has 150+ years of combined expertise in media and retail sectors.
- We provide customized research programs tailored to specific business needs.
- We operate in 130+ markets nationwide with regional office support.
- We guarantee actionable insights through proven survey methodologies.
Services
Telephone Surveys
Our telephone surveys utilize 83-line CATI technology to ensure timely, statistically accurate data collection. This method supports large-scale national studies and smaller localized projects with precision. Clients receive comprehensive reports that inform marketing strategies and audience targeting.
Online Surveys
We deploy advanced online survey techniques for rapid data collection and analysis. These surveys adapt to evolving market conditions and provide real-time insights into consumer preferences, digital engagement patterns, and emerging trends across various industries.
Website User Surveys
Our qualitative website studies go beyond basic traffic metrics to deliver detailed demographic profiles, user preference analysis, and section performance evaluations. This service helps optimize website design and content strategy for improved user engagement and conversion rates.
Consumer Behavior Analysis
Through comprehensive lifestyle profiling and socio-demographic studies, we identify key consumer patterns that influence purchasing decisions. This analysis supports targeted marketing campaigns and product development strategies tailored to specific market segments.
Media Habits Research
We examine media consumption patterns across traditional and digital platforms to help broadcasters and advertisers optimize content delivery. Our research includes cross-platform comparisons and audience segmentation to maximize advertising effectiveness and market penetration.
People
Craig Marshall
Chairman
With nearly 30 years in broadcasting and marketing research, Craig founded Marshall Marketing in 1985. He pioneered client-focused selling strategies and has built long-term relationships with major broadcast companies through superior customer service and quality research.
Rich Kinzler
President/CEO
Rich has driven Marshall Marketing's growth since joining in 1987. As President since 2002, he oversees operations and sales while maintaining the company's commitment to excellence in marketing intelligence and client-focused solutions.
Tim Marshall
Executive Vice President/COO
Tim Marshall leads daily operations after starting as an intern. His hands-on experience with client research and consulting informs strategic decisions that maintain the company's reputation for exceptional service and innovative research methodologies.
Cynthia Bridges
VP/Research Sales & Consultant
With 30 years of media and research experience, Cynthia bridges advertising, academia, and strategic consulting. She specializes in designing client surveys that optimize advertising investments through data-driven insights and training programs.
Kat Crow
Research Sales & Consultant
Kat brings 25+ years of marketing experience to her role. Based in Denver, she combines strategic direction with customer service excellence, applying her expertise in broadcast sales and marketing research to deliver measurable client results.
Questions
What services does Marshall Marketing offer?
We provide telephone and online surveys, website user studies, consumer behavior analysis, media habits research, and customized market intelligence solutions.
How does Marshall Marketing customize research programs?
We tailor surveys to specific business needs through seven disciplined steps including needs assessment, questionnaire development, and actionable strategy meetings.
Which industries do you serve?
We work with media companies, healthcare providers, financial institutions, auto dealers, retail chains, and non-profit organizations across 130+ markets.
How long has Marshall Marketing been in business?
We've provided marketing research solutions since 1985, with our management team having 150+ years of combined industry experience.
What makes your surveys different from competitors?
Our proprietary methodologies combine advanced technology with client-focused selling strategies to deliver actionable insights that directly impact business performance.
Do you operate outside Pittsburgh?
Yes, we serve clients nationwide through regional offices in Denver, Knoxville, Los Angeles, Myrtle Beach, and Spokane.
