Business Details
50+ Years
experience
Global Network of Independent Marketing Agencies
ICOM is a global network of fiercely independent marketing agencies united by a shared belief in growth through collaboration. Founded in the 1950s, we connect over 70 agencies across 50+ countries, enabling members to deliver global campaigns with local expertise while maintaining their independence. Our members collaborate by choice, sharing knowledge, resources, and on-the-ground insights to drive client success. We prioritize peer-to-peer support, professional development, and creative excellence, offering access to international pitches, specialized groups, and mentorship programs.With a decentralized structure, we empower agencies to retain their unique identity while leveraging collective strength to compete at the highest level. Our commitment to transparency, trust, and mutual growth has made us a leader in the independent agency network space.
Services
Global Market Expansion
Campaign Coordination
Local Expertise Access
Peer Mentoring Programs
International Pitches
Creative Excellence Initiatives
Staff Exchange Programs
AI & Data Analytics Groups
Leadership Development
Client Retention Strategies
Details
- Year established: 1950
Highlights and features
- We offer access to 70+ independent agencies in 50+ countries for seamless global campaigns.
- Our members retain full independence while gaining collective resources and expertise.
- We provide exclusive access to international pitches and vetted local market partners.
- We foster peer-to-peer mentoring and professional development through specialized groups.
- Our decentralized model ensures agility, cultural relevance, and client-focused execution.
What people say
Global reach
Peer support
Professional development
Local expertise
Creative excellence
Services
Global Market Expansion
We connect member agencies with vetted local partners worldwide to execute campaigns tailored to regional markets. Our network ensures cultural relevance while maintaining global brand consistency through shared strategies and on-the-ground insights. This service enables agencies to scale operations across borders without sacrificing agility or independence.
Peer Mentoring Programs
Our confidential peer-to-peer network allows agency owners to exchange best practices and solve challenges with experienced leaders. Members gain access to mentorship in areas like succession planning, pricing strategies, and talent development through trusted, non-competitive relationships that foster genuine collaboration and growth.
Creative Excellence Initiatives
We provide mentorship, workshops, and collaborative opportunities to elevate creative output through our Creative Excellence Initiative. Members gain pathways to compete at international awards like Cannes Lions while developing breakthrough campaigns through cross-agency partnerships and industry-leading expertise.
Specialized Knowledge Groups
Our AI, data analytics, and other specialized groups enable members to stay ahead of industry trends through shared learning. Participants access cutting-edge tools, software, and methodologies developed collaboratively by global experts to enhance service offerings and operational efficiency.
Talent Development Programs
We offer international staff exchanges, leadership programs, and educational resources to enhance professional growth. Our initiatives provide employees with global perspectives, cross-cultural experience, and skill development opportunities that strengthen both individual careers and agency capabilities.
People
Emma Keenan
President & CEO
Emma leads ICOM with a focus on empowering independent agencies through global collaboration. She champions innovation and entrepreneurship while maintaining the network's core values of independence and mutual growth.
Diane Venturino
International Meeting Planner
Diane coordinates ICOM's global events, fostering connections between member agencies. Her work ensures seamless collaboration opportunities that drive knowledge sharing and partnership development across the network.
Fanny Miriel
Digital Projects & Communications Manager
Fanny oversees digital initiatives and communications for ICOM, ensuring members stay connected through innovative platforms. She manages the network's online presence and collaborative technology infrastructure.
Giselle Liotta
Manager of Finance & Administration
Giselle leads financial operations and administration for ICOM, providing strategic oversight to support the network's growth. Her expertise ensures fiscal stability and efficient operations across global offices.
Brittani Birckbichler
Accounting Specialist
Brittani manages accounting operations for ICOM's Atlanta office, ensuring financial compliance and accuracy. Her work supports the network's expansion while maintaining transparent financial practices.
Questions
What makes ICOM different from other agency networks?
ICOM combines global reach with true independence. Members collaborate voluntarily without corporate constraints, sharing expertise while maintaining ownership and operational autonomy.
How does ICOM help agencies win international business?
We connect members with vetted local partners worldwide, enabling seamless execution of multi-market campaigns while maintaining brand consistency through centralized coordination.
What professional development opportunities exist?
Members access leadership programs, specialized groups (AI, data analytics), staff exchanges, and mentorship initiatives to enhance skills and stay ahead of industry trends.
Can small agencies benefit from membership?
Yes. Smaller agencies gain global capabilities, compete for international pitches, and access resources typically reserved for larger networks while retaining their independent identity.
How does ICOM ensure quality across the network?
Members undergo rigorous vetting, and collaborations occur through trusted relationships. The non-competing model fosters transparency, accountability, and shared commitment to excellence.
What industries does ICOM serve?
Our network covers diverse sectors including consumer goods, technology, healthcare, finance, and nonprofit, with local expertise across 50+ countries and multiple market verticals.
