We understand that brand marketing is about personalization, innovative storytelling, and delivering an unforgettable brand experience. We create content and campaigns based on smart strategy that encourage innovation and creative thinking. We operate in the new realities of our digital world, embracing technologies that make our clients relevant to their target audiences.
We have long-established relationships with journalists and influencers that drive coverage in top-tier national, regional and local media outlets. We bring a deep knowledge and passionate understanding of the most formidable consumers of all: women. We're proud of the results we've achieved for our clients and the brands we've represented. Here are just a few.
As a specialist in consumer lifestyle marketing, I've launched new products, sustained heritage products and resurrected older products for start-ups, challenger brands, as well as some of the world's leading brands.
Brands such as Procter & Gamble (Pampers, Old Spice, Ivory, Metamucil), Summit Brands, Lugano Diamonds, Barnes & Noble, United Airlines, Pep Talk, Garden of Flavor, Seneca Farms, Heritage Foods, Kashi, 8th Continent Soymilk, Four Seasons Hotels & Resorts, Hilton Hotels, Disney Interactive, Rufus & Coco, Taco Bell, American Suzuki and BabyFirstTV.
We have long-established relationships with journalists and influencers that drive coverage in top-tier national, regional and local media outlets. We bring a deep knowledge and passionate understanding of the most formidable consumers of all: women. We're proud of the results we've achieved for our clients and the brands we've represented. Here are just a few.
As a specialist in consumer lifestyle marketing, I've launched new products, sustained heritage products and resurrected older products for start-ups, challenger brands, as well as some of the world's leading brands.
Brands such as Procter & Gamble (Pampers, Old Spice, Ivory, Metamucil), Summit Brands, Lugano Diamonds, Barnes & Noble, United Airlines, Pep Talk, Garden of Flavor, Seneca Farms, Heritage Foods, Kashi, 8th Continent Soymilk, Four Seasons Hotels & Resorts, Hilton Hotels, Disney Interactive, Rufus & Coco, Taco Bell, American Suzuki and BabyFirstTV.
Services
Traditional & Digital Media
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Today's second-by-second media news cycle has forever changed media relations.
A successful media specialist needs to know how to navigate this landscape where traditional and social media intersect.
Someone who knows the key influencers and journalists, and what matters to them.
Who continuously searches for, and creates, strategic opportunities.
Who shapes compelling, authentic stories and protects reputations.
Our media specialists know what makes a story, and have forged trusted relationships with the media who are most interested in telling those stories.
A successful media specialist needs to know how to navigate this landscape where traditional and social media intersect.
Someone who knows the key influencers and journalists, and what matters to them.
Who continuously searches for, and creates, strategic opportunities.
Who shapes compelling, authentic stories and protects reputations.
Our media specialists know what makes a story, and have forged trusted relationships with the media who are most interested in telling those stories.
Content Marketing
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Using the PESO model of owned, earned, shared and paid media, we identify your own unique story and then create, publish and market content designed to drive traffic, engage consumers and build awareness for your brand.
Great content not only increases traffic to your website but also builds trust and loyalty by establishing your brand as an authority and thought leader in your field.
This content can take many forms, including written copy, images, infographics, and video - all designed to be used across multiple channels, from your website, blog and newsletter to press kits, collateral and social media content.
Great content not only increases traffic to your website but also builds trust and loyalty by establishing your brand as an authority and thought leader in your field.
This content can take many forms, including written copy, images, infographics, and video - all designed to be used across multiple channels, from your website, blog and newsletter to press kits, collateral and social media content.
Influencer Engagement
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At Girlpower Marketing, we see the power of influencer marketing daily.
Ninety-two percent of consumers say that recommendations from people they know or follow are more powerful than brand advertising, and 74% say that word-of-mouth influences their purchasing decisions.
Influencer marketing shows no signs of slowing down as a core marketing strategy.
Predicted to be a $10 billion industry by the end of 2020, the role of influencers will clearly continue to help brands connect with their consumers in highly relevant ways.
Ninety-two percent of consumers say that recommendations from people they know or follow are more powerful than brand advertising, and 74% say that word-of-mouth influences their purchasing decisions.
Influencer marketing shows no signs of slowing down as a core marketing strategy.
Predicted to be a $10 billion industry by the end of 2020, the role of influencers will clearly continue to help brands connect with their consumers in highly relevant ways.
Events & Brand Experiences
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Companies seeking to win the hearts and minds of their audiences must create a positive, emotional bond with compelling, relevant, and consistent brand experiences.
Whether a product launch, trade show or hospitality reception, we create customized events that deliver your brand messages and increase visibility.
Whether a product launch, trade show or hospitality reception, we create customized events that deliver your brand messages and increase visibility.
Social Media & Digital Marketing
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We build, grow and engage audiences with an integrated social media approach that creates meaningful, two-way conversations to engage consumers with relevant messaging.
Behind every post, picture, blog and tweet is a strategy to drive qualified traffic to your website.
We leverage the best optimization tactics and track your website analytics to evaluate how our efforts are performing for you.
Behind every post, picture, blog and tweet is a strategy to drive qualified traffic to your website.
We leverage the best optimization tactics and track your website analytics to evaluate how our efforts are performing for you.
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