Business Details
10 Years
experience
Strategic Marketing Solutions for Independent Distributors
Rivet MRO is a specialized marketing resource organization dedicated to helping independent industrial and electrical distributors achieve growth through strategic marketing initiatives. With deep expertise in the MRO (Maintenance, Repair, and Operations) sector, we combine decades of industrial experience with innovative marketing strategies to deliver measurable results. Our team has collaborated with leading brands in both industrial and consumer markets, bringing a unique perspective to every project. We focus on creating tailored marketing campaigns that leverage co-op funding, digital tools, and data-driven insights to secure our clients' market positions.Our proprietary Co|optimizer Co-op Maximizer program enables distributors to access free marketing resources from manufacturers, ensuring cost-effective growth. Through services like clickable catalogs, promotional products, and strategic consulting, we empower distributors to enhance their visibility and drive revenue. Our proven track record includes case studies demonstrating significant ROI, such as 321% increases in sales and 50:1 return on investment. Headquartered in St. Charles, Missouri, we serve clients nationwide with a commitment to transparency, expertise, and client-centric solutions.
Services
Co-op Marketing
Strategic Consulting
Video Production
Digital Campaigns
Promotional Products
SEO Services
Social Media Management
Clickable Catalogs
Trade Show Support
Analytics Reporting
Details
- Year established: 2016
Highlights and features
- We offer proprietary Co|optimizer technology for maximizing co-op marketing funds.
- Our team has decades of experience working with leading industrial brands.
- We guarantee risk-free marketing through manufacturer-funded programs.
- We deliver measurable ROI with case studies showing up to 50:1 returns.
- Our services combine industrial expertise with consumer marketing innovation.
What people say
ROI Delivered
Effective Marketing
Sales Growth
Free Funding
Expert Support
Services
Co-op Marketing
Our Co|optimizer program helps distributors maximize manufacturer co-op funds through strategic campaign planning and execution. We identify funding opportunities, manage approvals, and implement targeted marketing initiatives that drive measurable results while eliminating upfront costs for clients.
Strategic Consulting
We develop customized marketing strategies aligned with business goals, combining industry expertise with data-driven insights. Our consulting services cover brand positioning, market analysis, and implementation roadmaps to enhance competitive advantage and long-term growth.
Video Production
Our animated and live-action videos explain complex products/services through engaging storytelling. These assets boost digital campaigns, improve website conversion rates, and serve as powerful sales enablement tools for industrial distributors.
Digital Campaigns
We create integrated digital marketing campaigns including SEO, social media management, and email marketing. These initiatives increase online visibility, generate qualified leads, and improve customer engagement through targeted content strategies.
Promotional Products
We design and execute promotional campaigns featuring branded merchandise and sample boxes. These tangible marketing tools create memorable customer experiences while leveraging co-op funding to maximize return on investment.
People
Tim Rasmussen
Principal
Tim Rasmussen founded Rivet MRO with a vision to revolutionize marketing for industrial distributors. With extensive experience in both consumer and industrial marketing, he developed the proprietary Co|optimizer system to help distributors access manufacturer funds.
Questions
What is co-op marketing and how does it benefit distributors?
Co-op marketing allows distributors to access manufacturer funds for joint marketing initiatives. This provides financial support for campaigns that increase brand visibility and drive sales without upfront costs.
How does Rivet | MRO's Co|optimizer program work?
Our Co|optimizer identifies available co-op funds, secures manufacturer approvals, and implements targeted campaigns. We handle all execution while distributors receive free marketing resources and measurable ROI.
What industries do you specialize in?
We focus on industrial MRO distributors, including electrical, safety, power transmission, construction, and PVF sectors. Our expertise combines deep industry knowledge with innovative marketing strategies.
Can you guarantee ROI on marketing campaigns?
While we can't guarantee specific results, our case studies demonstrate consistent ROI improvements, including 321% sales increases and 50:1 return ratios through optimized co-op marketing strategies.
How do you measure campaign success?
We track key metrics like sales growth, lead generation, and co-op fund utilization. Our reporting includes detailed analytics showing campaign performance and ROI against marketing investments.
Videos
