Business Details
18 Years
experience
Expert Marketing Solutions in Novato, CA
Alaniz Marketing was founded in 2008 with a vision to help businesses navigate the evolving digital landscape. We position ourselves as strategic partners rather than vendors, focusing on transparency, business strategy, and multi-channel marketing expertise. Our approach combines inbound philosophy with agile processes to deliver measurable results through lead generation, sales funnel optimization, and cross-channel execution. With a team of experienced professionals, we specialize in aligning marketing and sales efforts to drive high-value customer acquisition.Our services span strategy development, branding, digital marketing, website development, public relations, and video production. We maintain strong client relationships through consultative processes that prioritize measurable outcomes and ROI. Our agile point-based pricing model ensures transparency while delivering cutting-edge marketing solutions tailored to each client's unique needs.
Services
Strategy Development
Branding Services
Digital Marketing
Inbound Marketing
Website Development
Public Relations
Video Production
Account Based Marketing
Social Media Design
Marketing Automation
Details
- Year established: 2008
Highlights and features
- We implement agile processes with hyper-transparent point-based pricing
- Our team includes certified experts with 15-25 years of industry experience
- We offer multi-channel capabilities across earned, owned, and paid media
- We guarantee measurable results through closed-loop analytics tracking
- We provide strategic business planning with sales and marketing coordination
Associations and certifications
- HubSpot
What people say
Extension of our marketing team
Highly technically capable
Customer service exemplary
Helped revamp marketing approach
Enjoy working with the team
Services
Strategy Development
Our strategic planning covers goal setting, market analysis, benchmarking, and budget allocation. We help businesses develop comprehensive marketing strategies aligned with their business objectives. Our approach combines inbound methodology with agile processes to create adaptable plans that drive measurable growth and long-term success.
Inbound Marketing
We implement inbound marketing strategies to attract qualified leads through content marketing, SEO, and social media. Our approach focuses on creating valuable content that draws prospects into your sales funnel. We use analytics to optimize campaigns and ensure measurable ROI through lead nurturing and conversion optimization.
Website Development
We create user-friendly websites that serve as business engines. Our development combines strategic design with technical expertise to optimize user experience and conversion rates. We specialize in WordPress and HubSpot CMS platforms, ensuring websites effectively support sales and marketing efforts while maintaining brand consistency.
Public Relations
Our PR services focus on building brand credibility through media outreach and strategic partnerships. We develop press distribution strategies and cultivate relationships with industry journalists. Our approach emphasizes earned media coverage to enhance brand reputation and establish thought leadership in target markets.
Account Based Marketing
We execute ABM strategies that align sales and marketing efforts to target high-value accounts. Our approach includes account targeting, personalized campaigns, and multi-channel engagement. We use data-driven analytics to measure engagement and optimize strategies for converting priority accounts into long-term clients.
People
Roxanne Alaniz
Principal
25-year marketing veteran with experience in business strategy, advertising, and digital marketing. Founded Alaniz Marketing to help businesses grow through integrated marketing solutions and strategic partnerships.
Andrew Erickson
Partner
15-year consultant with expertise in technology integration and marketing strategy. Manages directional strategy and internal organization, specializing in pharmaceutical, legal, and high-tech industry marketing solutions.
Gerri Alaniz
Business Development Manager
Community relations ambassador with extensive experience in business development. Leads community engagement initiatives and maintains strong relationships with local organizations and charities in the San Francisco Bay Area.
Jennefer Sorce
Senior Marketing Manager
Combines psychology and healthcare marketing expertise with technical web development skills. Specializes in making complex ideas accessible to diverse audiences through research-informed campaign strategies and community engagement.
John Olin
Social Media Manager
8-year social media strategist with experience driving brand growth for major brands like Amazon and Walmart. Specializes in data-driven social media campaigns and community building through authentic audience engagement strategies.
Questions
What marketing services does Alaniz offer?
We provide a comprehensive range of services including strategy development, branding, digital marketing, inbound marketing, website development, public relations, video production, and account-based marketing solutions.
How does Alaniz approach marketing strategy?
We combine inbound methodology with agile processes to create adaptable strategies focused on measurable results. Our approach emphasizes sales and marketing alignment, technology integration, and data-driven decision making.
What industries do you work with?
While we work with diverse clients, we have particular expertise in technology, healthcare, pharmaceuticals, and high-growth startups requiring sophisticated marketing solutions and strategic partnerships.
How do you measure marketing success?
We use closed-loop analytics to track leads through the sales funnel, measure ROI, and optimize campaigns. Our agile approach allows continuous performance monitoring and strategy adjustments.
Are you a certified HubSpot agency?
Yes, we are a certified HubSpot agency with expertise in implementing and optimizing HubSpot marketing solutions for businesses seeking integrated marketing automation platforms.
Do you work with local businesses?
We maintain strong community ties in the San Francisco Bay Area while serving clients nationally through our digital marketing expertise and remote collaboration capabilities.
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