Business Details
17 Years
experience
Craft Industry Marketing Experts
Founded in 2009, Stitchcraft Marketing is a specialized agency dedicated to serving craft businesses. Our team combines deep industry expertise with hands-on experience in knitting, sewing, quilting, and other crafts, enabling us to authentically connect with target audiences. We offer tailored strategies in digital advertising, social media management, SEO, and POS analytics to drive measurable results. Our proven methodologies have supported over 300 clients, including collaborations with major craft organizations.With a focus on data-driven decision-making and creative problem-solving, we help businesses refine their brand identity and boost sales. Our educational resources, including the Marketing Magic book and Office Hours sessions, empower clients to sustain growth. Committed to diversity and inclusion, we foster a collaborative environment that reflects the vibrant craft community. Through personalized service and a passion for the industry, we deliver marketing solutions that resonate with craft enthusiasts worldwide.
Services
Digital Advertising
POS Analytics
Social Media Management
SEO Audits
Brand Strategy
Website Optimization
Pattern Support
Content Creation
Email Marketing
Event Promotion
Details
- Year established: 2009
Highlights and features
- We combine 25+ years of marketing experience with firsthand craft industry knowledge.
- Our data-driven POS analytics generate targeted customer outreach with proven ROI.
- Customized social media strategies engage craft enthusiasts across major platforms.
- Specialized services for knitting, quilting, and fabric businesses ensure niche expertise.
- Award-winning team with a track record of scaling over 300 craft industry clients.
What people say
Clear direction
Great insight
Second round of printing
Most educational talk
Deep company analysis
Services
Digital Advertising
We create targeted digital campaigns across social media, search engines, and streaming platforms. Our programmatic advertising strategies leverage data analytics to optimize reach and conversion rates. Clients benefit from customized ad placements on Facebook, Google, and OTT services to grow brand awareness and sales.
POS Analytics
Our POS analytics transform raw sales data into actionable marketing strategies. By identifying customer purchasing patterns, we develop targeted email campaigns and promotions that drive repeat business. This service helps craft retailers maximize revenue through data-informed decision-making and customer segmentation.
Social Media Management
We develop platform-specific content strategies for Instagram, Pinterest, and TikTok tailored to craft audiences. Our team creates engaging posts, manages community interactions, and provides analytics reports to refine your social media presence and customer engagement.
Brand Strategy
Our brand strategy services include logo redesign, style guide creation, and messaging alignment. We ensure consistent brand representation across all marketing materials to strengthen customer recognition and trust in your craft business.
Content Creation
We produce high-quality content including blog posts, newsletters, and video tutorials that showcase your products. Our SEO-optimized content improves search visibility while educating customers about your craft offerings to drive long-term engagement.
People
Leanne Pressly
CEO, Founder
Marketing expert with 25+ years in craft industry strategy. Hosts Business of Craft podcast and consults for SBDC Colorado. Multicraftual creator with expertise in knitting, sewing, and branding.
Rebecca Huben
Account Manager
Combines scientific precision with creative thinking for social media strategy. Experienced in knitting and cross-stitch with a focus on data-driven client success.
Flossie Arend
Account Manager
Skilled writer and social media strategist with decade-long experience. Specializes in brand voice development and content strategy for craft businesses.
Michelle Walker
Financial Strategist
Data-driven operations expert with background in craft entrepreneurship. Focuses on project management and financial optimization for business growth.
Paul Brough
Web Developer
14-year web development veteran specializing in Shopify and custom web applications. Helps craft businesses establish strong online presences through functional website design.
Questions
What craft industries do you specialize in?
We serve knitting, crochet, quilting, fabric, embroidery, and other soft craft businesses. Our team's hands-on experience ensures deep industry understanding and tailored marketing strategies.
Can you help with both online and in-person retail?
Yes, we provide omnichannel marketing strategies that integrate digital advertising with brick-and-mortar promotion tactics to boost both online sales and physical store traffic.
How do you measure campaign success?
We use POS analytics, Google Analytics, and social media insights to track KPIs like conversion rates, customer acquisition costs, and ROI from data-driven marketing initiatives.
Do you offer ongoing support?
We provide retainer services, quarterly Office Hours sessions, and on-demand consultations to ensure continuous marketing optimization and business growth support.
What sets you apart from general marketing agencies?
Our team's firsthand craft expertise allows us to create authentic campaigns that resonate with makers. We speak the language and understand buying behaviors specific to craft consumers.
Videos
