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The Castle Group The Castle Group
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Business Details
30 Years
experience
Expert Public Relations & Event Management Services in Boston
Founded in 1996, The Castle Group has established itself as a leading public relations and event management agency with a focus on delivering strategic, relationship-driven solutions. Our team combines deep industry expertise with a commitment to creativity and client-centric service, serving clients across education, healthcare, technology, and nonprofit sectors. With offices in Boston, Atlanta, and Maui, we leverage national and global networks to amplify client visibility and achieve measurable results.

Our approach integrates public relations, crisis communications, and sustainable event planning to build lasting partnerships that drive professional and community success. Recognized for our women-owned leadership and dedication to equity, we prioritize fostering connections that elevate brands and advance organizational missions.
Services
Public Relations Event Management Crisis Communications Social Media Strategy Public Affairs Media Training Thought Leadership Sustainable Event Planning Strategic Communications Corporate Event Production
Details
  • Year established: 1996
Highlights and features
  • We offer over 25 years of experience in public relations and event management.
  • Our team provides strategic counsel tailored to each client's unique goals.
  • We maintain a 95% client retention rate through dedicated service.
  • Our women-owned business prioritizes equity and community impact.
  • We operate with offices in Boston, Atlanta, and Maui for nationwide reach.
What people say
Flawless event execution Strategic media relationships Exceptional client support Creative problem-solving Deep industry expertise
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Services
Public Relations
Our public relations services combine strategic messaging with media expertise to enhance brand visibility and reputation. We develop customized campaigns that leverage earned media, thought leadership, and digital content to engage target audiences. With a focus on relationship-building and crisis preparedness, we help clients navigate complex communications challenges while maintaining consistent brand messaging across all platforms.
Event Management
We create immersive corporate events that align with business objectives and brand identity. Our full-service management covers logistics, vendor coordination, and sustainability integration for conferences, product launches, and incentive programs. With global execution capabilities and attention to detail, we ensure seamless experiences that leave lasting impressions on attendees.
Crisis Communications
Our crisis communications team develops proactive strategies and rapid response protocols to protect brand reputation during emergencies. We provide media training, message development, and stakeholder engagement plans tailored to potential risks. With experience handling high-profile situations, we help organizations maintain credibility and control narratives during challenging times.
Social Media Strategy
We craft data-driven social media strategies that amplify brand voice and engage target audiences. Our approach combines content creation, community management, and analytics to optimize online presence. By aligning digital efforts with overall PR objectives, we help clients build authentic connections and drive meaningful conversations across platforms.
Public Affairs
Our public affairs services focus on building bridges between organizations and key stakeholders through strategic communications and advocacy. We develop policy messaging, manage community relations, and facilitate government engagement initiatives. With expertise in regulatory environments, we help clients navigate complex political landscapes while advancing their organizational missions.
People
Sandy Lish
Principal/Co-founder
Sandy Lish co-founded The Castle Group in 1996 and has over 30 years of experience in public relations and strategic communications. She specializes in crisis management, media relations, and corporate growth strategies. Active in community leadership, she serves on multiple boards including the Greater Boston Chamber of Commerce and Public Relations Global Network.
Taylor Connolly
Assistant Vice President, Public Affairs/PR
Taylor Connolly leads public affairs initiatives with a decade of experience in policy communications and stakeholder engagement. Formerly with Boston's Mayor's Office, she specializes in government relations and sustainability communications. She contributes to the firm's strategic counsel for corporate and nonprofit clients seeking to influence public policy.
Questions
What services does The Castle Group offer?
We provide public relations, event management, crisis communications, social media strategy, and public affairs services tailored to client goals.
How does The Castle Group approach event planning?
We customize events to align with brand objectives, leveraging 150+ years of combined team experience for seamless execution.
What industries do you work with?
We serve healthcare, education, technology, financial services, nonprofits, and corporate clients globally.
How long does it take to see PR results?
Initial media opportunities may arise quickly, while comprehensive strategies typically show measurable impact within 3-6 months.
Are your events sustainable?
Yes, we integrate eco-friendly practices into all event planning and execution processes.
How are pricing structures determined?
Pricing depends on project scope, with options for retainer or project-based billing.