CMI's 13th Annual LGBTQ Community Survey attracted 32,000 participants representing 130 countries, making it the largest study of its kind in the world. Community Marketing & Insights (CMI) is the world's leading LGBTQ market research firm, and is 100% LGBTQ-owned and -operated. For more than 25 years, CMI has worked with leading brands, companies, organizations, universities and government institutions seeking to understand, reach and serve the LGBTQ community.
Through research across the spectrum of LGBTQ, Community Marketing & Insights provides our clients with a deep understanding of how to authentically connect with and engage this growing, powerful, influential and diverse community. LGBTQs comprise a "slice" of the world's population. There are markets for singles, couples and families across ethnicity, age and gender.
We are citizens, consumers, influencers, students, seniors, business owners and employees. Research will discover diverse interests, matching your products or services to viable LGBTQ market segments.
Through research across the spectrum of LGBTQ, Community Marketing & Insights provides our clients with a deep understanding of how to authentically connect with and engage this growing, powerful, influential and diverse community. LGBTQs comprise a "slice" of the world's population. There are markets for singles, couples and families across ethnicity, age and gender.
We are citizens, consumers, influencers, students, seniors, business owners and employees. Research will discover diverse interests, matching your products or services to viable LGBTQ market segments.
Services
About
Report
In 1992, two friends, Thomas Roth and David Paisley, marketing and social sciences specialists - and members of the LGBTQ community - had an idea.
They wanted to help companies and brands understand the emerging LGBTQ community and include it as a viable market segment.
In the beginning, it wasn't easy.
In the early 90s, there was only one major brand actively marketing to LGBTQs: Absolut Vodka (which later became a CMI client).
To open doors, Tom and Dave initiated the first LGBTQ consumer studies, and the findings were quoted in major press.
They wanted to help companies and brands understand the emerging LGBTQ community and include it as a viable market segment.
In the beginning, it wasn't easy.
In the early 90s, there was only one major brand actively marketing to LGBTQs: Absolut Vodka (which later became a CMI client).
To open doors, Tom and Dave initiated the first LGBTQ consumer studies, and the findings were quoted in major press.
Research
Report
LGBTQ research and insights inform strategies and tactics so you make educated, cost-effective decisions.
Venturing into LGBTQ without market intelligence is like starting a new journey without a goal, a map or a plan.
Whether your organization is in the initial stages of learning about the market, or is assessing progress and updating your strategy, CMI can accelerate your plans, reduce your risks and help you unlock measurable results.
But far beyond delivering numbers and charts, Community Marketing & Insights leverages experience, relationships, and deep insight that is unparalleled.
Venturing into LGBTQ without market intelligence is like starting a new journey without a goal, a map or a plan.
Whether your organization is in the initial stages of learning about the market, or is assessing progress and updating your strategy, CMI can accelerate your plans, reduce your risks and help you unlock measurable results.
But far beyond delivering numbers and charts, Community Marketing & Insights leverages experience, relationships, and deep insight that is unparalleled.
Lgbtq Panel
Report
Over the past 25+ years, we've built the largest, most authentic, and community-representative LGBTQ panel in the world, consisting of more than 90,000 (and growing) LGBTQ consumers globally.
We've developed our panel through partnerships with over 300 LGBTQ publications, websites, events, organizations, apps, influencers and social media throughout the USA, Canada, UK, Germany, Australia, China and beyond.
CMI is distinct from other research firms because we have a personal relationship with our LGBTQ panelists.
We've developed our panel through partnerships with over 300 LGBTQ publications, websites, events, organizations, apps, influencers and social media throughout the USA, Canada, UK, Germany, Australia, China and beyond.
CMI is distinct from other research firms because we have a personal relationship with our LGBTQ panelists.
Methodologies
Report
LGBTQ research enlightens marketers to make informed decisions about strategies and tactics, to make connections, and create authentic engagement with LGBTQs.
However, not all research is the same.
At CMI, we leverage our unique experience, methodologies and our proprietary panel to yield valid and actionable results.
Our work is trusted by and quoted frequently in The New York Times, Wall Street Journal, USA Today, Chicago Tribune, Los Angeles Times, Forbes, CNN, NPR, Associated Press and more.
However, not all research is the same.
At CMI, we leverage our unique experience, methodologies and our proprietary panel to yield valid and actionable results.
Our work is trusted by and quoted frequently in The New York Times, Wall Street Journal, USA Today, Chicago Tribune, Los Angeles Times, Forbes, CNN, NPR, Associated Press and more.
Learn
Report
Get your "One-Day LGBTQ MBA" at the Community Marketing & Insights 13th Annual LGBTQ Marketing & Advertising Symposium @ Google NYC.
Don't miss this!
We have the best content and speakers lined up, and you will not be disappointed!
Rapid fire topics, fascinating case studies, the latest research, marketing tools, communications insights, interactive networking and more.
No charge to attend.
By invitation only; capacity 175.
Please address your request to [email protected]fo and include your name, company name, business email address and your title/position.
Don't miss this!
We have the best content and speakers lined up, and you will not be disappointed!
Rapid fire topics, fascinating case studies, the latest research, marketing tools, communications insights, interactive networking and more.
No charge to attend.
By invitation only; capacity 175.
Please address your request to [email protected]fo and include your name, company name, business email address and your title/position.
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