In the world of selling and marketing your art, there are obvious tactics and subtle tactics. Obvious are things like marketing plans, and all the tricks and techniques I talk about in my Art Marketing Boot Camp series. But there are also many subtle things that we rarely think of as important in selling art. One such subtlety is the impact a frame has on the sale.
Years ago my wife asked a couple to spend a holiday weekend with us at the lake. When the power went down on Friday afternoon and we realized we'd blown out the breaker box, the husband, an electrician by trade, generously offered to fix it. So we went to the local hardware store to buy the parts. Pricing is the least understood facet of any business, but it's one that can easily be fixed - without a negative impact.
Most of the artists I know are underselling their art, struggling, having to paint too many paintings to keep their heads above water. They are on an exhausting treadmill because their prices are too low. To help your gallery sell more artwork this summer, I've put together these 7 ideas.1.
Years ago my wife asked a couple to spend a holiday weekend with us at the lake. When the power went down on Friday afternoon and we realized we'd blown out the breaker box, the husband, an electrician by trade, generously offered to fix it. So we went to the local hardware store to buy the parts. Pricing is the least understood facet of any business, but it's one that can easily be fixed - without a negative impact.
Most of the artists I know are underselling their art, struggling, having to paint too many paintings to keep their heads above water. They are on an exhausting treadmill because their prices are too low. To help your gallery sell more artwork this summer, I've put together these 7 ideas.1.
Services
Art Marketing Podcast
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In the Art Marketing Minute Podcast, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career.
Each episode answers questions from artists by host Eric Rhoads, author of "Make More Money Selling Your Art, " publisher of several art magazines and newsletters, and author of ArtMarketing.com.
In this Art Marketing Minute, Eric Rhoads explains if it really makes a difference to invest in higher-quality frames for your paintings; and why, if you're doing any amount of marketing, you should understand the basics of copywriting.
Each episode answers questions from artists by host Eric Rhoads, author of "Make More Money Selling Your Art, " publisher of several art magazines and newsletters, and author of ArtMarketing.com.
In this Art Marketing Minute, Eric Rhoads explains if it really makes a difference to invest in higher-quality frames for your paintings; and why, if you're doing any amount of marketing, you should understand the basics of copywriting.
Meet Eric
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If you operate with generosity in all aspects of business then your focus becomes about making lives better.
Eric Rhoads is a career entrepreneur, with 30 years of launching companies and media brands, creating startups, and building businesses, including over 40 years' experience in the radio broadcasting field, 25 years in the publishing business, and a decade in the art industry.
Rhoads serves as chairman of the board of Streamline Publishing, Inc., a company he founded in 1986.
He also serves as a consultant and adviser to companies in media, technology, digital media, and art.
Eric Rhoads is a career entrepreneur, with 30 years of launching companies and media brands, creating startups, and building businesses, including over 40 years' experience in the radio broadcasting field, 25 years in the publishing business, and a decade in the art industry.
Rhoads serves as chairman of the board of Streamline Publishing, Inc., a company he founded in 1986.
He also serves as a consultant and adviser to companies in media, technology, digital media, and art.
Survival Resources
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As part of our continued effort to help the art community, we'd like to share with you some avenues of financial help.
In the most recent recession, dozens of galleries and artist businesses did not survive.
You're about to learn what they did that drove them out of business faster.
In an effort to help, I've recorded a video with Jay Abraham, America's top marketing expert (and an author), who gets $100,000 a day for his advice.
Lee Milteer is an internationally recognized Best-Selling Author, Award Winning Professional Speaker, TV Personality, and Intuitive Business Mentor.
In the most recent recession, dozens of galleries and artist businesses did not survive.
You're about to learn what they did that drove them out of business faster.
In an effort to help, I've recorded a video with Jay Abraham, America's top marketing expert (and an author), who gets $100,000 a day for his advice.
Lee Milteer is an internationally recognized Best-Selling Author, Award Winning Professional Speaker, TV Personality, and Intuitive Business Mentor.
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