Business Details
14 Years
experience
Your Trusted Digital Marketing Consultant in Northwest Indiana
Founded in 2012, D Cohn Communications has established itself as a leader in data-driven digital marketing solutions. With over a decade of experience, our team specializes in social media marketing, content strategy, SEO, and paid advertising campaigns tailored to each client's unique needs. We have successfully helped more than 50 businesses across Northwest Indiana achieve measurable growth through customized digital strategies. Our expertise extends to crisis communications, brand development, and performance optimization, ensuring clients maximize their online presence. We prioritize actionable insights over vanity metrics, delivering results through continuous analysis and adaptation to industry changes.Our founder's background in integrated marketing communications enables us to provide holistic solutions that align with business objectives. We maintain transparency throughout our process, offering personalized guidance to help clients navigate the complexities of digital marketing. Our track record includes helping nonprofits exceed fundraising goals by $80,000 and reducing marketing costs by $30,000 annually for organizations. We remain committed to staying ahead of platform updates and emerging technologies to deliver cutting-edge solutions. Our approach combines technical expertise with practical implementation, ensuring clients achieve sustainable growth in competitive digital landscapes.
Services
Social Media Marketing
Content Marketing
Search Engine Optimization
Paid Digital Advertising
Email Campaigns
Website Development
Online Branding
Details
- Year established: 2012
Highlights and features
- 12+ years of digital marketing experience since 2012
- Helped 50+ businesses achieve measurable online growth
- Specialize in data-informed, results-driven marketing strategies
- Offer free, no-commitment consultation sessions
- Maintain expertise in all major digital platforms and tools
Services
Social Media Marketing
We develop comprehensive social media strategies across major platforms to build brand awareness and engage target audiences. Our approach focuses on creating authentic connections through content calendars, community management, and performance analytics. We help businesses leverage platform-specific features to maximize reach and conversion opportunities while maintaining consistent brand messaging.
Search Engine Optimization
Our SEO specialists implement technical optimizations and content strategies to improve organic search rankings. We conduct keyword research, on-page optimization, and competitor analysis to increase website visibility. Our approach combines technical improvements with content development to achieve sustainable growth in search engine results pages for targeted keywords.
Paid Digital Advertising
We create and manage pay-per-click advertising campaigns across Google Ads and social media platforms. Our data-driven approach optimizes ad spend through audience targeting, A/B testing, and conversion tracking. We focus on maximizing return on ad spend while maintaining brand consistency across all paid marketing initiatives.
Content Marketing
We develop content strategies that align with business objectives and audience needs. Our services include blog creation, video content production, and email marketing campaigns. We emphasize creating valuable, shareable content that drives engagement and supports broader marketing goals through consistent brand storytelling.
Website Development
We build and optimize websites for user experience and conversion optimization. Our development process includes responsive design, technical SEO implementation, and integration with marketing tools. We focus on creating intuitive navigation structures and mobile-friendly designs that support business objectives while maintaining brand consistency.
People
Darlene McCarty Cohn
Founder
Digital marketing expert with 12+ years of experience specializing in social media strategy and integrated marketing. Founded D. Cohn Communications in 2012 and has helped 50+ businesses achieve online growth through data-driven strategies.
Questions
What digital marketing services do you offer?
We provide comprehensive digital marketing services including social media strategy, SEO, paid advertising campaigns, content creation, email marketing, and website optimization tailored to each client's specific needs.
How do you measure campaign success?
We focus on actionable metrics like website traffic growth, conversion rates, and customer acquisition costs rather than vanity metrics, providing clear ROI analysis through regular performance reports.
Do you work with businesses outside Northwest Indiana?
While based in Northwest Indiana, we work with clients nationwide through virtual collaboration tools and our proven digital implementation framework.
What makes your approach different?
Our methodology combines technical expertise with practical implementation, emphasizing data-driven decisions and continuous strategy optimization based on real performance metrics.
Can you help with marketing team training?
Yes, we offer customized training programs to help internal teams develop digital marketing skills and stay current with platform updates and best practices.
How do you start working with new clients?
We begin with a free consultation to understand business goals, followed by a comprehensive audit of existing marketing efforts before developing a tailored strategy.
