Let's turn your website into a 24/7 funnel-filling machine, while turning your company into an industry thought leader atop the Google search results! As an industrial manufacturer, you know all about processes and workflows. Inbound marketing is a data-driven approach to marketing that produces a clear ROI versus other marketing channels. It's no secret that we all buy differently today than we did 5-10 years ago.
Regardless of your industry or position, you do research before you buy, and so do your prospects.
Regardless of your industry or position, you do research before you buy, and so do your prospects.
Services
About p80
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We help businesses with complex sales cycles turn their online presence into a consistent source of new leads and new customers.
We want our clients to be viewed as thought leaders in their industries, that are able to connect and engage with their prospects at every stage of the buying process.
To us, success is catapulting our clients' growth by turning their web presence into their single largest channel of new sales opportunities.
It's helping our clients land the 'big fish' prospect they've been trying to 'catch' for years.
We want our clients to be viewed as thought leaders in their industries, that are able to connect and engage with their prospects at every stage of the buying process.
To us, success is catapulting our clients' growth by turning their web presence into their single largest channel of new sales opportunities.
It's helping our clients land the 'big fish' prospect they've been trying to 'catch' for years.
Our Approach
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1 - We work with your team to instill the Inbound mindset and learn about your ideal buyer.
We need to thoroughly understand your prospects' buyer journey.
3 - With a solid strategy in hand, we get to work.
From content development and social media promotion, to email marketing and lead generation campaigns, our goal is to drive revenue for your business.
4 - We regularly review the abundance of data from our strategy to make decisions on adjusting/improving our approach.
There's always something we can optimize to perform better.
We need to thoroughly understand your prospects' buyer journey.
3 - With a solid strategy in hand, we get to work.
From content development and social media promotion, to email marketing and lead generation campaigns, our goal is to drive revenue for your business.
4 - We regularly review the abundance of data from our strategy to make decisions on adjusting/improving our approach.
There's always something we can optimize to perform better.
Inbound Strategy
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Lead generation requires strategy.
Don't jump into tactics until you have a plan for putting them to work toward the same goal.
Jumping right into blogging or email marketing without a plan is like fabricating a widget without a drawing.
Typically it's because people jump right into tactics without stopping and thinking about the strategy.
Your marketing should be about 50-50 tactics and strategy.
Most people are doing 90-10.
Every Buyer Persona goes through a Buyer's Journey: the process of researching a problem, comparing possible solutions, and then making a buying decision.
Don't jump into tactics until you have a plan for putting them to work toward the same goal.
Jumping right into blogging or email marketing without a plan is like fabricating a widget without a drawing.
Typically it's because people jump right into tactics without stopping and thinking about the strategy.
Your marketing should be about 50-50 tactics and strategy.
Most people are doing 90-10.
Every Buyer Persona goes through a Buyer's Journey: the process of researching a problem, comparing possible solutions, and then making a buying decision.
Content Marketing and Blogging
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Our in-house content team writes blog posts, emails, ebooks and lead nurturing follow ups for manufacturers, every day.
They can either engage with your blog or your competitors' for the first 70% of that process, while they learn about their problems and how to solve them.
We specialize in understanding the triggers that drive your prospects to Google for help with problems you solve.
We learn your value proposition, in the eyes of your buyers.
We learn what THEY want and need, and we make sure you're front and center when they are looking.
They can either engage with your blog or your competitors' for the first 70% of that process, while they learn about their problems and how to solve them.
We specialize in understanding the triggers that drive your prospects to Google for help with problems you solve.
We learn your value proposition, in the eyes of your buyers.
We learn what THEY want and need, and we make sure you're front and center when they are looking.
Buyer Persona Development
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Your Buyer Persona is the foundation of all of your marketing.
It's not a process to shortcut if you want to maximize the return on your marketing investment.
Without a solid, researched persona, you are marketing in the dark, throwing time and money at the wrong people.
Today's buyer needs more careful consideration than the target markets of old.
Buyer personas are the basis for all of our inbound marketing programs.
The amount of time and effort you put into establishing your persona(s) is directly correlated to the results you achieve from your marketing.
It's not a process to shortcut if you want to maximize the return on your marketing investment.
Without a solid, researched persona, you are marketing in the dark, throwing time and money at the wrong people.
Today's buyer needs more careful consideration than the target markets of old.
Buyer personas are the basis for all of our inbound marketing programs.
The amount of time and effort you put into establishing your persona(s) is directly correlated to the results you achieve from your marketing.
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