Business Details
Your Trusted Partner for Content Marketing & Writing Solutions
With over a decade of experience in journalism and content marketing, I specialize in creating strategic, research-driven content for businesses and executives across tech, healthcare, higher education, and beyond. My background in high-standards editorial environments has honed my ability to translate complex concepts into compelling narratives that build brand authority and drive engagement. I offer tailored services including blog posts, case studies, white papers, and comprehensive content strategy development.My clients benefit from my proven expertise in SEO-friendly writing, thought leadership positioning, and efficient content operations frameworks. By prioritizing clear communication and audience-centric storytelling, I help organizations establish credibility, generate leads, and achieve measurable marketing outcomes.
Services
Blog Posts
Case Studies
White Papers
Content Strategy
Content Marketing Audit
Style Guide Development
Thought Leadership Writing
Highlights and features
- 10+ years creating content for industry leaders in tech, healthcare, and education
- Proven expertise in developing SEO-friendly content that improves digital performance
- Specialized in translating complex technical concepts into compelling narratives
- Committed to clear communication and meeting strict deadlines consistently
- Offers comprehensive content strategy frameworks for sustainable marketing success
What people say
Well-researched
Insightful
Polished
Never misses deadlines
Joy to work with
Services
Blog Posts
Custom blog content that positions businesses as industry thought leaders while driving organic traffic through strategic SEO integration. Each post combines thorough research with audience-focused storytelling to build brand credibility and support lead generation. Ideal for companies seeking consistent, high-quality content that aligns with their marketing objectives.
Case Studies
In-depth narratives showcasing client success through structured interviews and data-driven storytelling. These case studies demonstrate real-world value by documenting challenges, solutions, and measurable outcomes. Particularly effective for B2B companies seeking to build trust through proven results and customer validation.
Content Strategy
Comprehensive frameworks for content development including audits, style guides, and operational workflows. Services address content lifecycle management from ideation to publication, ensuring consistent brand messaging and efficient team collaboration. Designed for organizations seeking to optimize their content marketing effectiveness.
White Papers
Research-intensive documents that establish subject matter expertise through detailed analysis of industry challenges and solutions. These authoritative pieces combine expert interviews with data synthesis to create compelling thought leadership content. Particularly valuable for technology and healthcare organizations targeting sophisticated audiences.
Thought Leadership
Personalized content development for executives seeking to share industry insights through LinkedIn posts, op-eds, and professional articles. The process captures leadership perspectives and transforms them into engaging narratives that enhance professional credibility and expand industry influence.
People
Heather Kenny
Founder & Lead Writer
Award-winning B2B writer with 10+ years creating content for Fortune 500 companies and startups. Former newspaper journalist with expertise in translating technical concepts into compelling narratives. Specializes in content strategy, SEO writing, and thought leadership development.
Questions
What industries do you specialize in?
I focus on technology/SaaS, healthcare, higher education, and professional services, though my research skills allow effective work across various sectors.
Can you handle complex technical topics?
Yes, my journalism background enables rapid mastery of complex subjects through expert interviews and thorough research.
Do you offer ongoing content support?
Yes, I provide monthly blog plans, content calendars, and retainer options for continuous content development needs.
How do you ensure content quality?
Each piece undergoes rigorous fact-checking, multiple revisions, and client review cycles to guarantee accuracy and effectiveness.
What content formats do you produce?
Blog posts, case studies, white papers, eBooks, website copy, thought leadership articles, and content strategy frameworks.
