When 50% of your buyer's journey is hidden, how effective can your sales and marketing really be? Today, most technology buyers complete 40-60% of their evaluation process before they ever engage you. And when they do, their processes, actions, and decisions are becoming less visible. Google touts it. Gartner talks about it. And, you're probably experiencing it.
Imagine how much more successful you'd be if every sales and marketing effort were perfectly in sync with how your buyer really buys. This is the problem we solve. We provide three service areas that contain individual programs built on contemporary strategies and approaches to reach today's buyer. The mix is tailored and applied to the most challenging areas of your sales cycle.
Since 2003, through many client engagements, we've conducted over 5000 interviews with senior IT and business unit managers-specifically about their buying process. From that experience, we've created a highly effective arsenal of tools and IP that no one else offers.
Imagine how much more successful you'd be if every sales and marketing effort were perfectly in sync with how your buyer really buys. This is the problem we solve. We provide three service areas that contain individual programs built on contemporary strategies and approaches to reach today's buyer. The mix is tailored and applied to the most challenging areas of your sales cycle.
Since 2003, through many client engagements, we've conducted over 5000 interviews with senior IT and business unit managers-specifically about their buying process. From that experience, we've created a highly effective arsenal of tools and IP that no one else offers.
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Everything we do is custom fit for you, right down to every word of content written into an ABM Plan, Discovery Guide and Sales Roadmap.
It's one of the top reasons our clients hire us, and why nearly 100% of our business is from referrals.
It must to be custom in order to deliver results on day one and to stick long after we've moved on.
Everything we deliver is built on IP that comes from real field experience working with large global companies to small start-ups.
Our strategies, programs, content, and sales tools are proven, having been created and tuned over two decades, thousands of man hours working in senior sales and marketing roles, and hundreds of client engagements.
It's one of the top reasons our clients hire us, and why nearly 100% of our business is from referrals.
It must to be custom in order to deliver results on day one and to stick long after we've moved on.
Everything we deliver is built on IP that comes from real field experience working with large global companies to small start-ups.
Our strategies, programs, content, and sales tools are proven, having been created and tuned over two decades, thousands of man hours working in senior sales and marketing roles, and hundreds of client engagements.
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